Get the Look: Tribal

Tribal-Patricia Schmid

This was one of the stunning looks we shot for L’Officiel Switzerland‘s launch issue. While Marco Grob photographed Patricia Schmid, I couldn’t resist to take some pics as well. She looked absolutely breathtaking in this tribal inspired outfit and made heads turn in front of the George V Hotel in Paris.

Get her look: Animal print jacketicon, matching dress and hat, all by Akris, bracelet by Pomellatoneon lime Charlize clutch and Freesia strappy sandals, both by Jimmy Choo.

Don’t forget to get your special subscription code for L’Officiel Switzerland HERE.
Only two days left…

LoL, Sandra

patricia schmid 4

Charlize Clutch Jimmy Choo - Akris

Patricia in Akris und Jimmy Choo Close

Photos: © Sandra Bauknecht

A Special Offer for You

Cover L'Officiel CH

Are you still looking for a lovely Easter surprise? Why not giving a subscription to L’Officiel Switzerland to your mum, a friend or just to yourself?

Great news for my Swiss based Sandra’s Closet readers, you get a special promo code and pay for 10 issues only CHF 84.00 (instead of CHF 96.00).

1. For the German edition, visit and for the French edition, visit
2. Fill in the form.
3. Very important! In oder to get your special discount, you have to enter the promo code SC2014 at checkout.
4. Submit.

The offer is valid until April 30, 2014.

Behind the Scenes L'Officiel Cover Shoot

Being the editor-in-chief of L’Officiel Switzerland has taken me on a wonderful journey that started with an amazing cover and fashion shoot in Paris. I am extremely proud of it and I would like to thank my wonderful dedicated team. Renowned photographer Marco Grob shot Swiss supermodel Patricia Schmid for our first issue. I did the styling and the three of us, being all aquarius, were a trio infernal! It is just a blessing to work with such highly professional people.

Backstage Patrizia 1

The first day, we photographed inside the gorgeous George V Hotel where my suite was transformed into a photo and hair & make-up studio.


The minute we started photographing this look, I knew this will be my cover!

On the floorSHoot

Physical play for the best result possible!

Shoot Marco and Patrizia

Photo Shoot Marco 1

Dolce Patrizia 3

Backstage Patrizia 7

Marco Shoots Sandra Bauknecht

Sometimes, you have to jump in yourself…

Patrizia Behind 3

The second day, we shot on location. Poor Patricia, it was freezing cold even though the sun was shining. But what could she do… cropped tops are a must this summer.

Backstage Sandra and Marco

Behind the scenes Patrizia7

Patrizia Shoot Céline

Fighting the cold with quick stops in the car…

Marco & Patrizia 2

… and a hot foot bath in the end of the day!

Team L'Officiel Shoot in Paris

All this work, blood, sweat and tears wouldn’t mean anything without you, my dear readers. Therefore I hope that you will support me as much for L’Officiel as you did for Sandra’s Closet.

Get your special subscription and enjoy the beauty of a print magazine while being up-to-date with daily news on Sandra’s Closet where I will also share behind the scenes shots of great stories that you have seen in L’Officiel Switzerland.

LoL, Sandra

Cover photo: © Marco Grob – Behind the scenes: © Sandra Bauknecht

L’Officiel Switzerland Launch Party

Launch Party L'Officiel

Last Thursday, the launch party for L’Officiel Switzerland took place in Zurich at Kaufleuten. With a stunning atmosphere, reminiscent of 1920s Paris, where it all began over 90 years ago, the fashionable crowd partied until late. Enjoy some impressions of the night and for my outfit post please click here.


Chopard L'Officiel

Sarina Arnold - Ronja Furrer -Fiona Hefti L'Officiel Party

Swiss beauties: Sarina Arnold, Ronja Furrer and Fiona Hefti.

L'Officiel Launch 2

Marco Grob- Sandra Bauknecht - Patricia Schmid

Trio infernal: Photographer Marco Grob, cover girl Patricia Schmid, and my humble self. We shot the first cover and fashion editorial for L’Officiel in Paris together.

L'Officiel Launch 3

Les Jalou - Les Editions Jalou -L'Officiel Party

L’Officiel is still family owned and I was thrilled to have Marie-José Susskind-Jalou and Benjamin Eymère with us at the launch party in Zurich. Mother and son, President and CEO of this legendary family business that started in 1921 and brings together the very best of French heritage in style, fashion and joie de vivre. To the right: Deputy CEO at L’Officiel Magazine Nicolas Reynaud.

Sandra Bauknecht - Marie-José Sueskkind-Jalou -Albert Kriemler - L'Officiel Party

Marie-José Susskind-Jalou framed by Albert Kriemler, Creative Director Akris and me.

L'Officiel Launch Party 5

Monika and Georges Kern

CEO IWC Georges Kern with his lovely wife Monika.

L'Officiel Luanch Party 4

Party L'Officiel Speech - Sandra Bauknecht - Marie-Jose Suesskind-Jalou

Getting excited for my speech!

L'Officiel Party 6

Alina and Patrick Poprawski

Looking gorgeous in Dolce & Gabbana Alina Kaltsidou-Poprawski with her husband Patrick.

Julia and Matthieu at L'Officiel Party

They came especially for the party from Geneva: Julia Pleynes and Mathieu Arsac.

Clifford Lilley-Fabian Pfenninger

Clifford Lilley and Swiss male model Fabian Pfenninger.

L'Officiel Party 8


The lovely Piaget ladies with whom I had just been in Los Angeles one week before: Mousse Jacquier, Nunzia Marsella and Nicole Suess.

L'Officiel Party 9

L'Officiel Party 200

Beauty power reunited. The teams from Kanebo SensaiDior, L’Oréal Luxe and Marionnaud know how to party.

l'Officiel Party Performance

Special performance by Nicola Hunt from London.

L'Officiel Perrier Jouet

Roger Taylor Duran Duran L'Officiel

Dancing all night to the tunes of DJ Roger Taylor (Duran Duran) who had flown in from London.

L'Officiel Sweets

Sandra Bauknecht and Roger Taylor

The party was amazing and I am very happy with the first edition of L’Officiel Switzerland that is out now. A huge thank you to my dedicated team that made it all happen! You guys rock!

LoL, Sandra

Team L'Officiel Schweiz

Photos: © David Biedert and © Sandra Bauknecht

L’Officiel Switzerland

Lofficiel Switzerland

Today is a very special day for me. My baby is born. The first edition of L’Officiel Switzerland is hitting the shelves. Last night, we celebrated the launch with a wild party. The photos will be coming up shortly. I still need to recover from yesterday…

I am so happy with the outcome and hope that you will like it, too. On the cover is the gorgeous Patricia Schmid dressed in Chanel photographed by Marco Grob.

Patricia Smid-Sandra Bauknecht-Marco Grob

Sandra Bauknecht Marco Grob Patricia Schmid

Here you can see us three during yesterday’s press conference at the Park Hyatt Zurich.

Sandra Bauknecht - Benjamin Eymère, Nicolas Reynard, Marie-José Suesskind-Jalou

I was thrilled to welcome also the President of Les Editions Jalou Marie-José Susskind-Jalou, her son Benjamin Eymère, who is the CEO of the company, as well as Deputy CEO at L’Officiel Magazine Nicolas Reynaud who had flown in to celebrate the launch with us. Les Editions Jalou is a legendary French family business since 1921 and I am proud to be part of the family now.


Let me know how you like Switzerland’ s first international title!

LoL, Sandra

Photos: © David Biedert © Sandra Bauknecht