
Not hard to tell, I love everything fashion-related. Fashion magazines, fashion photography have been fascinating me since my childhood and I was always eager to work in that field. Vogue has been my bible since then. Over 25 years ago, I have started collecting US, German, Italian, UK and French Vogue issues. My archive is complete and had even moved with me over the Atlantic ocean and back. Do you know how much paper weighs?!
Me in my archive, Photo: © SI Style

Therefore I couldn’t be happier about Voguepedia, “the little baby of Wikipedia and Vogue”, that has been launched in May this year. The archive is supposed to cover the magazine’s 119 year history, with hopefully every issue catalogued one day. At the moment, the encyclopedia of all things Vogue is far from being complete but still lots of fun to browse through. Gosh, how I would have loved something like this during my studies…
I think that it is a smart move of Vogue to attract the younger generation that is more online-orientated and far away from a print media nostalgia…
Click here to take Voguepedia out on a test drive.
LoL, Sandra


For my German based readers:
My monthly fashion column in the SI Style has got a new look. Instead of the glittering illustration, there will be each issue another photo and lifestyle tips for restaurants, hotels and more. I am very happy with the new appearance and hope that you will like it, too!
LoL, Sandra
Lace dress with matching shoes and bag by Prada.
Time flies. Yesterday, I celebrated my tenth civil wedding anniversary (I got married in Munich, Germany). Looking at the old photos, I was laughing out loud and had to share one with you. Gosh, I was so unhappy with my hair. Gerhard Meir, (my German readers will know him), had in the last minute one of his teasing attacks like he used to have with Princess Gloria von Thurn und Taxis in the 80s and this is how my hair turned out.
Princess Gloria von Thurn und Taxis 1986 (Photo: © dpa)
Nevertheless, it was a lovely day that I truly enjoyed every single minute. To put my hubby in a nostalgic mood, I wore the same dress like ten years ago which by coincidence I had bought in Zurich without knowing that I will end up one day here.
The religious wedding took place one week later in Marbella, Spain at the Marbella Club and so we will even have a bigger reason to celebrate next Thursday. Love you, hubby!
LoL, Sandra
A close-up from the lace shoes and miniature bag.
A pittoresque view from the Seerose restaurant last night.
When the sun is shining, Zurich feels like being on vacation.
Photos: © Sandra Bauknecht

This morning, I left the house in those beautiful Chloé wedges from the S/S 2011 collection and came home in those…

…tulle embellished sandals by H&M. You might ask why did she change shoes?
The reason was that I got the biggest blisters from the Chloé wedges. My feet were honestly in such pain that I draggged myself to the nearest H&M to buy another pair of shoes.
And they are pretty cute, don’t you think?!
Wedges by H&M for CHF 69.90
LoL, Sandra
Photos: © Sandra Bauknecht
This fall, Bulgari will bring back its historic snakehead motif on eight classic, must-have pieces. The green jade Serpenti bag in karung skin was already spotted by Tommy Ton on Giovanna Battaglia during the Haute Couture Fashion Week in Paris in July (see above).
Serpenti bag in green jade karung skin, CHF 2270 (small size), CHF 2490 (medium size)
The Mediterranean Eden collection is a series of handbags, clutches, and wallets that incorporates a distinctive clasp in the form of a snake’s head with malachite eyes.
Here are my other favourites from Bulgari’s F/W 2011 accessories collection. I especially adore the clutches.

Leoni handbag in metallic blue topaz wrinkled lamb leather with dueling lion heads at the clasp, CHF 2270
Serpenti Minaudière with light gold and black enamel décor, CHF 4830
Evening pochette in stone grey satin embroidered, CHF 7200
Photos: Courtesy of Bulgari

No, just kidding, it wasn’t me who went back to school, it was my daughter. So one of those very stressful mornings with no time to get ready as we had to leave pretty early. I am sure that all mums know what I am talking about.
Therefore I kept my makeup very simple, meaning just a little blush and some lipgloss (no eye makeup!). In case of an emergency, you can hide your eyes with big sunglasses.

My outfit: Blue Blazer and Python Flats by Zara (in stores now), White Shirt by Prada, Shorts by Blumarine, Sunglasses by Marc Jacobs, Python Boston Bag by Céline, Earrings and Ring by H&M, Bangles by Chanel and Bracelet (Souvenir from Istanbul).
Have a nice day!
LoL, Sandra
White shirt all buttoned-up to the very top (see Trend Alert F/W 2011: Buttoned-up Collars)
Set of ivory and gold bangles by Chanel, Bracelet bought at the Grand Bazaar in Istanbul
Ring by H&M
My favourite bag at the moment: The XL Boston Bag in blue python by Céline
Photos: © Sandra Bauknecht

This winter, there is only one way to wear your crisp white shirt: buttoned-up to the very top. The wheel of fashion is always turning. On the runways, there were lots of masculine references, the season is all about the suits. Designers are paying tribute to the working girls and to keep things demure, no more cleavage is shown. But no worries, combined with a cool pair of shorts, the look is more about sophisticated minimalism instead of looking all prude.
My favourites are the shirts with embellished collars (Miu Miu and Christopher Kane) that are now in stores.
Enjoy experimenting!
LoL, Sandra

Princess Caroline of Monaco‘s daughter Charlotte Casiraghi graces the September 2011 issue of Vogue Paris. Photographed by Mario Testino, the twenty-page editorial features the stunning brunette in the must-have F/W 2011 pieces by the likes of Gucci, Balmain, Isabel Marant, Dior, Chanel, YSL, Versace and more. I have loved the photos so much that I wanted to share them with you. Isn’t she beautiful like her late grandmother Grace Kelly?
LoL, Sandra



Photos: Mario Testino for Vogue Paris

Remember last year’s hype about Chanel’s three limited edition nail polishes Les Khaki de Chanel that the French house released for Fashion’s Night Out.
This year for FNO 2011, it is going to be Les Jeans de Chanel, a collection of three über-cool blue shades: Blue Rebel, Coco Blue and Blue Boy.
NY’s Fashion’s Night Out is September 8th and luckily it looks like I will be there. If you are not around, check out if retailers in your city or country are participating here, and look up the list of online retailers here.
LoL, Sandra


My last week in Istanbul was truly magical. I was impressed by the kindness and friendliness of the Turkish people and how wonderful and vibrant the city is. Shopping was a hell of a lot of fun. If you are based in Zurich and would like to experience some Istanbul fashion wonders, I recommend the newly opened shop Myracle – The Boutique (Freyastr. 21, 8004 Zürich).
Meryem Yalcinöz, who is Swiss with Turkish roots, carries yound Turkish designers as well as established brands like Machka and Ipekyol. Some of the shoes and jewelry pieces are even exclusively made for Myracle.
In case that I have whetted your appetite for a trip to Istanbul, Meryem also offers customized concierge services, from hotel recommendations to insider tips concerning dining and nightlife.
With her help, you can experience the city like a local.
LoL, Sandra