Miu Miu – Rasoir Eyewear Collection

Miu Miu Rasoir Sunglasses ADV_01

Miu Miu‘s new Rasoir Sunglasses will surely become the new season’s must-haves. What a sophisticated vision of femininity!

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Characterised by a sharp cut on the lower part of the glasses’ front and defined by bold thickness and large arms, this capsule eyewear collection comprises four models: one style of prescription glasses, presented at the S/S 2013 runway show (see photo below), two sunglasses in acetate and one style of sunglasses in metal.

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Available starting in May 2013 for €220.00 in Miu Miu stores and at select opticians.

LoL, Sandra

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Photos: Courtesy of Miu Miu

Katie Grand ♥ HOGAN

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First of all, Happy Valentine’s Day to you all! I am sending you much LOVE and with this post you can take it literally.

LOVE magazine editor-in-chief and famous stylist, Katie Grand, has joined forces with Hogan for a capsule S/S 2013 collection, featuring a selection of footwear, leather purses and sunglasses. Practical and cool with a romantic twist, Katie Grand brought her quirky energy to the Italian house. Hurry, those heart-embellished pieces will sell out fast.

YOU CAN SHOP THE KATIE GRAND ♥ HOGAN COLLECTION HERE.

LoL, Sandra

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Katie Grand ♥ HOGAN-1Photos: Courtesy of Hogan

Gucci’s Sustainable Luxury

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One of the biggest trends at the moment is SUSTAINABLE LUXURY and Gucci has hopped on board the green side of life by launching a new “Sustainable Soles” line of footwear made with biodegradable plastic, which is part of its pre-fall 2012 collection and said to hit stores by the end of June.

The collection will include two styles, both designed by Frida Giannini, Gucci’s Creative Director:

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The “California Green” men’s sneaker, available in both low- and high-top versions, includes bio-rubber soles, vegetable-tanned calfskin uppers, bio-shoelaces, and tongues with the Gucci logo printed in green on recycled polyester labels.

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The “Marola Green” slip-on, which features cutout details and Gucci’s trademark interlocking Gs, will be sold in a variety of glossy hues, including blush, taupe, and black.

The shoes are made from bio-plastic, a biodegradable material in compost which is used as an alternative to petrochemical plastic. The material also has a shorter degradation process compared to that of traditional plastic.

“This new project conveys the house’s mission to interpret in a responsible way the modern consumer’s desire for sustainable fashion products, all the while maintaining the balance between the timeless values of style and utmost quality with an ever-growing green vision.”

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The news comes on the heels, as it were, of Gucci’s biodegradable “Liquid Wood” sunglasses, which are manufactured by Safilo with wood fibers from sustainably managed forests, lignin from the paper-manufacturing process, and natural wax. I was able to explore one of the first prototypes (see photo below) and I truly liked them.

“Biodegradable” is a new catchphrase at Gucci – an inspiring example of how to combine sustainability with luxury.

LoL, Sandra

IMG_6184Photos: Courtesy of Gucci, Safilo and © Sandra Bauknecht

The Best Sunnies and a Spring Floral Crush

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Here they are the best sunnies available at the moment, the Audrey sunglasses

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…and my newest Spring crush, the floral shopping tote, both by Céline and in stores now.

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Céline used this amazing floral print also for their Resort 2012 ready-to-wear collection. The leather biker jacket is so divine that I am dying to get my hands on it!

LoL, Sandra

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Miu Miu Glitter Sunglasses

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I have a love-hate relationship with those Miu Miu sunglasses. During Milan Fashion week, I was on a mission to get a pair of those glittering stunners. The new retro-glam frames featuring a perfect angular cat-eye shape were beautifully displayed in the Miu Miu shop but when I wanted to buy them, the store manager explained to me that they were only for display.
Excuse me?! So I decided to hate them! Impossible!

In the meantime, two pairs have magically made their way in my closet and I am absolutely in love with them. Thank you, Miu Miu for having mercy on me. Such a wonderful gift! And for my dear readers, they are available at Saks Fifth Avenue’s online store now.

LoL, Sandra

IMG_4782Photo: © Sandra Bauknecht

I’m Into You

Jennifer Lopez_is wearing Gucci 2909-S_ In her new Clip - I m Into You -_featuring Lil Wayne

GUCCI - gg 2909-s-Jennifer Lopez used a pair of cool Gucci sunglasses in her latest music video “I’m Into You” which is the second single of her seventh album featuring Lil Wayne and composed by Taio Cruz.

In the video, the singer, who is clearly a huge fan of the Italian brand, wears a white bikini on the beautiful beach of Tulum, Mexico, and the lilac-colored metal aviator sunglasses, which include a double bridge and a mini “Gucci” insignia on the lower left portion of the lens. The retro ’80s style, which made its debut on the S/S 20111 runway, is produced under license by Safilo Group.

The Gucci GG 2909/S shades are available for CHF 300.-/ $295.-. I want definitely a pair of those…

LoL, Sandra

Sunglasses for Mini Trendsetters

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Gucci’s recent kids collection has got a very cute addition: Sunglasses for children. Designed by Gucci’s Creative Director Frida Giannini, those shades are the perfect accessories for the mini trendsetters. For boys and girls, from 7 years on (150 CHF each).
I am sure that the kids will love the little teddybear logo that is located inside of the frame.

LoL, Sandra

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Prada Minimal Baroque Sunglasses

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Prada launched a few days ago at the CAFA Art Museum in Beijing, China the new Minimal–Baroque eyewear collection with some beautiful illustrations by Ivo Bisignano, Marcela Gutierrez and Andrea Tarella. The idea takes its inspiration from the S/S 2011 runway show and the capsule collection will be produced as a limited edition, being sold starting February in Prada boutiques, selected department stores and ILORI eyewear shops.

If you don’t manage to get your hands on one of these 500 unique pairs of shades, Prada will be releasing two more models from the Minimal-Baroque collection in April. I am loving them! And you?

LoL, Sandra

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Prada Private

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Prada Private is a new exclusive line of customizable eyewear. You will be able to choose from three colours for the frames (black, white or tortoise shell). After you have decided, the real fun starts. Dismantle the arms and insert two letters or other symbols like hearts and skulls. Imagine it, with the adjustable personalization, it will be like having a new pair of shades everyday.
The limited edition sunglasses will be available in any Prada store near you and at Sunglass Hut starting December 2nd.

LoL, Sandra

Photos: Courtesy of Prada

Photos: Courtesy of Prada

Eye Want You

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Over the past six months, the Gucci’s Facebook fanbase has more than doubled (almost 3 million by today) making the Italian fashion house the most “liked” luxury brand on Facebook.

Gucci has realized the importance of social media and has come up with some new and interesting ideas to spread the word and to advertise without a huge budget.

“Eye Want You” is the newest coup, a viral video Facebook application that allows users to share their moods with friends through customized video messages from Gucci models wearing the new eyewear from the Gucci eyeweb collection. Based on their own mood, visitors select a message to personalize with sunglasses of their choice and with their own “Eye Want You” message to the recipient. Once created, the video can be shared on Facebook friend’s walls or sent through as a private message.
What a smart move to advertise the eyewear!

LoL, Sandra

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