The new Prada Cinéma S/S 2017 eyewear collection stands out with its stylistic blend of sophisticated elegance and contemporary details.
The new sunglasses draw inspiration from the 1960s, reinterpreting the classic rounded shape with a modern twist. The oversized acetate front features thick lines enhanced by the shiny metal upper front profile. They are sophisticated while being extremely wearable.
The iconic flat metal temples – a key theme of the Prada Cinéma collection – are creatively matched with the acetate tips.
The palette includes a wide range of colour combinations, from classic Black and different shades of Tortoise – Classic, Medium, Orchid, Talc – to the new fresh upcoming delicate nuances of Crystal Nude, Crystal Aqua and Crystal Blue.
The collection is available at prada.com, Prada stores and selected retailers worldwide.
The launch is accompanied by a digital film starring model Giedre Dukauskaite – a playful homage to the cinematic escape in which the transformational fantasies of film take center stage. A deceptively simple story of a day at the movies, but what apparently seems an ordinary escape gives way to an unexpected plot.
Photos and Short Film: Courtesy of Prada