Breaking news for the print media. No photoshoot was required in the making of the newest issue of VOGUE Italia that has swapped photos for illustrations to help reduce its carbon footprint.
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@David_Salle featuring @LiliSumner in @Gucci styled by @TonneGood
«All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue Italia in which photography is not the primary visual medium has ever been printed.
Thanks to this idea, and to these artists’ process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of Fondazione Querini Stampalia in Venice, severely damaged by the recent floods», says Emanuele Farneti, Editor-in-Chief Vogue Italia.
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Female figure wearing @Gucci by Vanessa Beecroft @VBuntitled
Vogue is looking to make a change. In December, Vogue’s editors penned a mission statement vowing to celebrate diversity and community, and to preserve the planet that will be shared by all 26 editions of the magazine.
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@DelphineDesane@DelphineDesaneStudio featuring @AssaBaradjiofficial in @Gucci
In Farneti’s editorial he states (translated from Italian) about the recent September issue: «One hundred and fifty people involved. About twenty flights and a dozen or so train journeys. Forty cars on standby. Sixty international deliveries. Lights switched on for at least 10 hours non-stop, partly powered by gasoline-fueled generators. Food waste from the catering services. Plastic to wrap the garments. Electricity to recharge phones, cameras… .»
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@Cas_Amandaa @Cas_Namodafeaturing @Ambar_Cristalz in @Gucci
Last year, the McKinsey & Company consultancy projected that the global garment industry would expand by two-thirds by 2030 and be responsible for one-quarter of the global carbon footprint by 2050 compared with 2% in 2015. Great news is that the trend of sustainability is industrywide. Experts say luxury consumers in particular are willing to pay more for sustainable garments and items that don’t exploit workers.
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@Yoshitaka_Amano featuring @LindseyWixson in @Gucci
The January issue includes eight different illustrated covers as well as articles about clothes made from scrap fabric and second-hand pieces. It will be at the newsstand on January 7, 2020.
Great initiative from Vogue Italia but one question I am asking myself is: «Is this the future of the end of print media?»
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@MiloManara_official featuring @OliviaVinten in @Gucci
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@Paolo.Ventura featuring @FeliceNovain @Gucci
Photos: © VOGUE Italia