The Choice of Racing Enthusiasts

TAG Heuer partners for the first time with Team Ikuzawa. «The Choice of Racing Enthusiasts» a name that is synonymous with motorsport and represents today a cultural force. The collaboration is embodied within a watch that brings together the unmatched expertise of TAG Heuer and the extraordinaire customizer George Bamford, as well as the bold and artistic vision of Mai Ikuzawa, who carries on the proud Ikuzawa legacy.

The legacy of Tetsu Ikuzawa, a racing driver with an illustrious career defined by pivotal victories through his life and later a famed team owner, forms the cornerstone of this collaboration. Born the son of an artist, Tetsu entered his first motorcycle race at 15 and while he finished last, he was given the «Fighting Spirit Award» for his perseverance, a fitting way for him to commence his career.

In 1963 he would switch from two wheels to four wheels, entering the first Japanese Grand Prix for sports cars at Suzuka having signed with Prince Motor Company to race the Skyline Sport Coupe, and in 1964 he was competing again with the team in a race that would launch the Skyline GT racing legend into the dynasty it is today.

In 1967, Tetsu having no longer a car to race in, he stopped his contract with Nissan and leased a Porsche 906 from the Japanese importer. Tetsu defied the odds and beat the domestic entries to win the race, instantly making Porsche a household name in Japan and beginning a lifelong relationship between Ikuzawa and the marque.

In the late 1960s, Tetsu competed in Europe, drawn by its motor racing prominence. Despite a limited knowledge of English, he raced in the British Formula Three Championship in 1966. In 1967 Stirling Moss introduced Tetsu to Brands Hatch based Motor Racing Stables, and by 1968, he competed for Frank Williams. He then joined Porsche as a works driver, becoming a pioneering Japanese racer at Le Mans and in Formula 2. Tetsu later founded i&i Racing Development, now known as Team Ikuzawa. The team’s iconic red and white livery, featuring a red-crowned crane reflects the family’s artist inclination.

Now, stepping gracefully into the spotlight, Mai seamlessly weaves her heritage and passion for the automotive industry with the sensibilities of fashion and culture acquired during studies at the renown Central Saint Martin’s School of Art and Design and two decades as a Creative Director across a plethora of disciplines.
She has emerged as a prominent figure in the vibrant Japanese design culture and artistic scene, working closely with influential designers and tastemakers, most famously the legend Hiroshi Fujiwara who has also collaborated with TAG Heuer in the past. At the same time, she is one of the world’s most influential automotive ambassadors and her mission is to inject a creative edge and a fresh perspective into special projects she has executed in the car space. Mai embodies the perfect harmony of her father’s racing provenance, her distinctive sense of style, and her Japanese cultural background. It is this symphony that blends together and brings Mai as the ideal partner for TAG Heuer in the creation of a new timepiece – one that honors her father’s racing legacy while infusing it with her own unique style and cultural influences.

Completing the puzzle with finesse is George Bamford, a revered customizer and design connoisseur renowned for his impeccable skill in harmonizing aesthetics and functionality. George’s profound admiration for TAG Heuer, coupled with his deep-rooted familial love of cars, seamlessly aligns him as the ideal partner for this extraordinary collaboration, and a chance for him to collaborate with Mai, a long-time friend of Bamford.

Together, these visionary forces unite, fusing TAG Heuer’s unparalleled expertise, George Bamford’s boundless creativity, and Mai Ikuzawa’s artistic vision. The outcome is an unparalleled combination of horology, elegance, and racing resonance that will be recognized by those who know.

The centerpiece of this collaboration is an outstandingly crafted watch in red and white – honouring Team Ikuzawa and its culture. The dial features a white opaline finish with a striking red 60-second/minute scale, complemented by two white and red contrasting chronograph counters at 3 o’clock and 9 o’clock. Rhodium-plated, polished indexes and hands, adorned with white Super-LumiNova® and red lacquer, exude a sporty yet sophisticated essence.

The «Team Ikuzawa Choice of Racing Enthusiasts» and «SWISS MADE» insignia proudly grace the dial, showcasing the exclusivity and Swiss craftsmanship of this limited-edition Japanese racing masterpiece. Encased within a finely brushed and polished 42mm steel case, the watch exudes elegance and durability, powered by the in-house Heuer 02 movement. The beveled, domed sapphire crystal with double anti- reflective treatment ensures optimal legibility and protection. With a water resistance of up to 100 meters, this timepiece is ready to accompany racing enthusiasts on any adventure.

Completing the ensemble is a steel three-row bracelet with a folding clasp, adorned with the iconic TAG Heuer shield. For added versatility, the watch comes with an additional white fabric strap, featuring the distinctive «Team Ikuzawa» marking and a velcro closure. Each timepiece bears a special steel screw-down sapphire case back, proudly displaying the «XXX/100», «Team Ikuzawa» logo, and «BAMFORD WATCH DEPT.» imprint.

Limited to just 100 pieces, this exclusive collaboration holds immense significance. The numbers one and 100 have been reserved for Tetsu and Mai Ikuzawa, respectively. This unique timepiece is presented in specially designed, co-branded TAG Heuer x Team Ikuzawa packaging adorned with vivid white and red colours. As an homage to Tetsu’s racing prowess in Japan, the box also includes a Porsche miniature, encapsulating the spirit of his remarkable achievements with the Porsche 906 at the 1967 Japanese Grand Prix.

Embodying the perfect blend of heritage, style, and craftsmanship, this exceptional collaboration stands as a testament to the unifying power of passion, innovation, and relationships. With the release of the TAG Heuer Carrera Chronograph X Team Ikuzawa by Bamford, TAG Heuer celebrates the fusion of racing, culture, and Swiss watchmaking excellence, creating a truly distinctive and timeless masterpiece.

Available for CHF 6’250.

LoL, Sandra

Photos: Courtesy of Tag Heuer
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Byredo and Susanne Kaufmann

Pioneer of the natural skincare space Susanne Kaufmann and luxury beauty brand Byredo have partnered to launch a limited-edition series of products that celebrate the sensorial connection between skincare and fragrance. What started as a friendship and meeting of two friends developed into a creative collaboration that celebrates the worlds of both brands, their passion for beauty and commitment to local production and craftsmanship.

Combining Susanne’s expertise in skincare with Ben Gorham’s knowledge of fragrance, the collection includes a deeply moisturising scented body oil and roll-on fragrance oil, inspired by the Bregenzerwald, a forest region in the heart of the Austrian Alps and home of the Susanne Kaufmann brand. Drawing on these surroundings, the fragranced oils celebrate the idyllic landscape, amplified by the green freshness of the pine trees that blanket the mountainous area. Antioxidant rich, locally sourced plant oils deliver lasting moisturising benefits, while notes of jasmine and hints of sweet fig create an invigorating yet soothing aroma, reminiscent of a walk in the forest.

Inspired by the fresh, energising air of the forest and developed with apricot kernel and meadowfoam seed oil, achieve silky smooth skin by applying the oil all over the body to damp skin after showering or bathing and massage in.

Transport yourself to the forests of Bregenzerwald in the heart of the Austrian Alps with this on-the-go fragrance oil. Apply to the pulse points and desired areas of the body and sense the wild yet calming openness of Alpine nature.

The Bregenzerwald Fragrance Oil retails for €110 EURO/$125 USD/$130 CAD/£90 GBP and the Bregenzerwald Body Oil retails for €90 EURO/$100 USD/$155 CAD/£75 GBP. Both are available at Byredo stores,, and select retail partners from 14 September 2023.

LoL, Sandra

Photos: © Susanne Kaufmann / Byredo
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NARS Laguna Summer 2023 Collection

NARS released their new limited-edition Laguna Collection for Summer 2023 and I fell immediately in love. The collection is available now featuring some amazing products.


Light up lids with striking Quad Eyeshadow palettes, inspired by bestselling shade Laguna. Pure pigments suspended in an innovative liquid binding system create rich, high-impact color in just one stroke. Create a sultry gaze with bronzed neutrals, ignite eyes with brightening shimmers, and sweep on deep browns for smoldering intensity. Featuring matte, shimmer, and glitter finishes. Available in two versions, Laguna and Laguna Sunset.


Indulge lips in inviting shine with tinted Afterglow Lip Balm, featuring Monoï Hydrating Complex for smooth, supple comfort and a blend of antioxidants to help protect lips. Swipe on a hint of tint. Saturate with a surge of hydration.


A color-meets-care hybrid lipstick with dimensional shine and 8-hour hydration. Available in 10 different shades.

LoL, Sandra

Photos: © Sandra Bauknecht / Rian Davidson 
DISCLOSURE: I received the products complimentary. We may also earn commission from links on this page, but I only recommend products I love. Promise.

Estée Lauder Bronze Goddess

Summer is almost here and we are ready to bring out our inner Bronze Goddess. Discover and enjoy these summer essentials and create your perfect glow.

Bronze Goddess Lumière
Summer Look Palette for Eyes & Cheeks

Inspired by the sun, the limited edition palette has 9 eyeshadows, one of which doubles as a highlighter. The eyeshadows have satin, matte, and shimmer finishes and are supposed to be highly pigmented and blend together seamlessly. Create endless goddess-worthy looks with nine silky shadows designed to emphasize and dramatize the eyes.

CHF 88.00

Bronze Goddess
Self-Tan Gelée for Face and Body

Keep your glow going all year round with this super-luxurious limited edition tinted gelée. Lightly fragranced with key notes from Bronze Goddess Eau Fraîche, this streak-free formula immediately improves radiance as it builds a natural-looking bronze color over time. The gel is infused with Hyaluronic Acid and Monoi Oil to nourish skin and provide immediate moisturization that lasts for 24 hours.

This formula glides on for a smooth, mistake-proof application that results in an even tan every time. Control the depth of your tan by washing off the transfer-resistant gel after 1 hour for a more subtle glow, or after up to 3 hours for a deeper tan. Embrace the glow and confidence of a Bronze Goddess.

CHF 35.00

Bronze Goddess Lumière
Eau de Parfum Spray

Embrace the warmth of a tropical paradise with this sensual fragrance that is as relaxing as it is enticing. The freshness of a distant, lush island comes alive with the scent of Frangipani. Its slightly fruity and rosy presence paints a picture of a sunrise landscape. Bronze Goddess’ signature feminine sensuality glows from the heart of the scent, as rich, exotic Jasmine Sambac is met with the brightness of Lemon Leaves and Italian Mandarin notes. The fresh scent of Coconut Milk further evokes the essence of the original Bronze Goddess fragrance. Notes of dreamy Tuberose and earthy Cristal Moss deepen the fragrance’s base while the warm note of Amber makes it all come alive. This unforgettable combination works together to create a destination you’ll want to come back to over and over again.

CHF 76.00


LoL, Sandra

Photos: © Sandra Bauknecht / Rian Davidson 
DISCLOSURE: I received the products complimentary. We may also earn commission from links on this page, but I only recommend products I love. Promise. @esteelauderswitzerland #BronzeGoddess

CHANEL J12 Mademoiselle La Pausa

This post is for all watch lovers. Are you looking for a great and fun model for the summer? I spotted one you might like … I couldn’t resist myself.

The MADEMOISELLE and J12 story continues with a limited-edition version inspired by Gabrielle Chanel’s Mediterranean villa. An exclusive creation that evokes the carefree, easygoing and relaxed spirit of the French Riviera.

Dressed in a marinière and sailor’s trousers, Mademoiselle’s silhouette adorns the dial and indicates the time on this 38 mm steel watch. Available in highly resistant black or white ceramic, a material which is highly resistant and color-proof. The watch is equipped with the self-winding mechanical Caliber 12.1 movement and is water-resistant up to 200m. Available for CHF 9700.

LoL, Sandra

Photos: Courtesy of CHANEL, © Sandra Bauknecht / Rian Davidson 
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Hublot Big Bang Unico Full Magic Gold

Hublot loves to surprise, invent, innovate. With the highest expectations from the manufacture, in every possible domain: from the sapphire case, to the movement, complications and design, and, of course, the universe of its ambassadors. Only this time, with the Big Bang Unico Full Magic Gold, Hublot has returned to basics.

It all starts with the Big Bang, today instantly recognisable in the world of watchmaking. The iconic 44 mm case, the «sandwich» construction, large pushers, bezel with 6 visible, unaligned, functional screws, case and pusher guard, skeleton dial and interchangeable rubber strap which uses the brand’s own One Click system. The aesthetic is powerful, modern, disruptive. The dial features the full complement of Big Bang signatures: Arabic numerals and skeleton Big Bang hands, beneath which lies the manufacture chronograph movement, the self-winding UNICO 2.

Then, there is the exterior. Hublot has skilfully transformed this, raising it to the ranks of a true complication: stronger, more brilliant, more innovative. Always first, unique and different: Magic Gold is the embodiment of this philosophy. The unique alloy has been sublimed in this limited edition of 200 pieces, where the Magic Gold is featured on both the case and bezel. Its hues are echoed on the indices, counters and hands, in satin-finished and microblasted 3N gold. The contrast with the rest of the components of the case is all the more powerful: the titanium pushers, guards, and screws and the rubber strap are all in the deepest black.

The contrast will stay eternal. Why? Because that is how Magic Gold was designed to be. It is exclusive to Hublot. Unveiled in 2011, it is a true fusion of 24-carat gold – the ultimate noble and natural material – with the most high-tech mastery of ceramic. The result is 18K gold that is patented, unalterable and scratchproof. To give an idea of its hardness, traditional gold has a rating of 400 Vickers. Hardened steel, 600 Vickers. Magic Gold, 1000 Vickers. By injecting liquid gold into the cold-pressed boron carbide components at very high pressure, Hublot has managed to create a completely unique material, composed of gold and ceramic, that can only be scratched by diamond.

Technical accomplishment also lies at the heart of the watch, with the Big Bang Unico Full Magic Gold being driven by the new UNICO 2 manufacture movement (HUB 1280). Thinner, more precise and more innovative than the UNICO 1, its successor offers a power reserve of 72 hours and a 2-year warranty, extended to 3 years when registering for an Hublotista account.

The subject of several patent applications, the UNICO 2 boasts a gentler and quieter winding system. Its chronograph does not jump at the start, and it no longer quivers, thanks to a brand-new clutch mechanism. The UNICO 2 also offers better resistance to shocks. Furthermore, it has retained all of the aesthetic characteristics from its predecessor that are so loved by collectors – the highly technical and illustrative open worked design, and the signature «H» for Hublot. This results in a movement which requires less maintenance, and offers more operational efficiency following services, ultimately benefiting the customer.

FULL MAGIC GOLD 421.MX.1130.RX – Limited to 200 pieces.
Available for CHF 36900 / € 40600 / $ 38800 / £ 33500.

Stay tuned. I will be with Hublot in Monaco next week and I am so excited!

LoL, Sandra

Photos: © Hublot #Hublot
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La Mer Blue Heart 2023

June 8th marks World Oceans Day and LA MER is celebrating this special occasion with the limited-edition Blue Heart Crème de la Mer. It lives the same combination of sea-sourced ingredients that gives every batch of the iconic moisturizer its skin-soothing abilities. With a collectible design imbued with the regenerative energy of Giant Sea Kelp, that power now undulates on the outside, too.

Today, over 90% of LA MER’s sea plants are responsibly sourced. As a brand born from the sea and powered by the self-regenerative properties of kelp, the House is committed to listening closely to its needs. That’s why the LA MER Blue Heart Oceans Fund was launched, a resource that helps to support organizations that share the commitment to protecting the ocean.

Your purchase of this commemorative Blue Heart Crème de la Mer does not impact La Mer’s charitable donations.

LoL, Sandra

Photos: © Sandra Bauknecht / Rian Davidson 
We may earn commission from links on this page, but I only recommend products I love. Promise.

Prada Enters Its 2nd Year of Timecapsule NFT

Prada announces the June 2023 installment of its Timecapsule NFT Collection. Featuring a floral pattern, the drop on June 1st is a celebration of the upcoming summer period.

For drop #42 of the Timecapsule collection, Prada designed a tank top in floral-patterned jacquard terry cloth, an upcycled fabric from the Prada Archive. It features the iconic Prada enameled triangle logo on the front and the month June on the back. Each shirt comes accompanied with its own gifted NFT, serving as an invitation to join Prada’s exclusive Crypted NFT community on Discord.

In May 2022, Prada pushed further from the physical world into Web3 by creating its very own community which is inclusive and open to all. Members of the Prada Crypted Discord community have direct access to information on future Prada projects and NFT drops. It is a place to exchange ideas and inspire one another while connecting the universe of fashion with the worlds of art, architecture, cinema, music, Web3 and more.

Purchasers of Prada Timecapsule items prior to the launch of the NFT initiative in June 2022 can retroactively claim past Timecapsule NFTs in sync with their existing physical product. More details can be found on the Prada Crypted Community on Discord.

The thirteenth Timecapsule Collection paired with a corresponding gifted NFT drop is limited to 50 items, for 24 hours only, starting from June 1st, 2023 at 3pm CET.

LoL, Sandra

Photos: ©Prada
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CHANEL Lion Astroclock

The Lion Astroclock is an exceptional creation inspired by Gabrielle Chanel‘s star sign, Leo. The glass globe encloses a movement with sophisticated finishes, a comet in 18K white gold and a constellation-shaped hand set with diamonds. The plinth contains a black faceted lion, symbol of power and strength. A remarkable clock encompassing the symbols of the House of CHANEL, in a limited edition of 5.

Black polished rotating sphere with hour indices.
Comet-shaped hour hand in 18K white gold set with 11 diamonds (~0.70 carat)
Leo constellation-shaped minute hand set with 9 diamonds (~1.60 carat)
Rock crystal briolette
Black-coated brass sculpted lion and structure.
Manual winding mechanical movement designed by the CHANEL Watchmaking Creation Studio, developed and manufactured by l’Epée
Glass sphere
Functions: hours, minutes
Dimensions: 34.2 x 20.6 x 17.6 cm
Diamonds: 20 brilliant-cut diamonds (~2.30 carats)
Numbered and limited to 5 pieces

An exceptional creation, inspired by the world of science fiction, space and time travel.

LoL, Sandra

Photos: © CHANEL
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After the mystical CARACABA and last year’s ever-whimsical GREEKABA, get ready to say ¡Hola! to Christian Louboutin’s annual limited-edition cabas offering, the FLAMENCABA: a fiery celebration of all the creativity, charisma and exquisite craftsmanship that Andalusia has to offer, developed in collaboration with the inimitable Rossy de Palma, actress and long-time friend of Christian’s.

It was inspired by the region’s rich culture and flamenco tradition, and it features men’s and women’s shoes, fans, and bags. The key pieces include the FLAMENCABA small toteicon that highlights the savoir-faire of local craftsmen with ornate detailing inspired by Flamenco dresses. On the base of the handles, CARASPIKES become gold-toned SEVILLANA spikes, inspired by Seville’s architectural heritage and bringing an added touch of opulence to this everyday tote bag.

Another highlight is the FLAMENCABA mini bagicon, that was inspired by the iconic shawls worn by Andalusian bailaoras.

Christian Louboutin will donate part of the profits from the capsule collection to Centro Coreografico Maria Page, an organization that aims to promote dance and Spain’s cultural heritage as a model of social and civic commitment for the benefit of children, adolescents, genders and vulnerable groups.

Launching in May 2023, this year’s Flamencaba collection continues in the footsteps of the annual cabas series with a true ode to craftsmanship.

LoL, Sandra

Photos: © Christian Louboutin
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