Halloween Party

Why not making every day a Halloween Party?! I hate spending too much money on costumes but I love having pieces in my closet that combined easily transform in a fun outfit matching the theme.

Get the look: Intarsia wool sweater by Gucci, laser-cut leather mini skirticon by Alaïa, Day of the Dead gold-plated earringsicon by I+I, satin pumpsicon by Vetements + Manolo Blahnik, Cat oriental-jacquard clutchicon by Loewe, and leather-trimmed printed silk-twill scarf by Alexander McQueen.

LoL, Sandra

Photos: Courtesy of the Brands

My Look: Always a Bridesmaid

Being a bridesmaid is a huge honor as you are asked to play an important role in your friend’s special day. Two years ago, one of my closest sweethearts asked me to be her bridesmaid. She was dreaming of this celebration for a long time and had a clear vision as she wanted all of us to wear a different pastel shade.

A rainbow of colors

So first, we divided the different hues among us bridesmaids and each of us got her own dress (fabulous idea – I hate these typical bridesmaid dresses in polyester that force you to wear something you would never ever touch otherwise). The only promise we had to give was to look for a flowing fabric like chiffon.

My look: Embellished pleated silk-chiffon gown by Matthew Williamsonlaser-cut leather and suede platform sandals by Alaïa, diamond necklace and ring, both by Vainard Fine Jewellery.

A true friend is someone who knows the song in your heart and can sing it back to you when you have forgotten the words and who carries you back to dinner when your Alaïa heels would be ruined otherwise… and I will always be a bridesmaid for her in my heart!

LoL, Sandra

Photos: © Sandra Bauknecht and © Jan Geerk/Kantlicht.ch

My Look: Sun Memories

I love summer, I love sunshine – it always makes me happy. Here you see me on my favorite island, St. Barths. When you get a chance to go there, stay at the beautiful Eden Roc St. Barths, such a magic place, or rent a villa overlooking the beaches.

My look: Buttoned knit top by Blumarinecrochet-knit triangle bikiniicon and wrap-effect crochet-knit maxi skirt, both by Missoni, studded laser-cut suede sandalsicon by Alaïa, Carlina round-frame gold-plated sunglassesicon by Chloé, printed beach bag by Lanvin (S/S 2009), colorful silk necklace by EtroRose des vents bracelet and Diorette daisy necklace, both by Dior Joaillerie, T Wire Narrow 18-karat rose gold bracelet by Tiffany & Co, Amulette necklace by Cartier and Lady Excalibur rose gold watch with diamonds by Roger Dubuis.

LoL, Sandra

Photos: © Sandra Bauknecht

Ugh… January…


Get the look (from collage above): Striped open-knit blazer and matching flared pants, both by Balmainstretch-jersey turtleneck top by TheoryElephant striped leather shoulder bag by Loewe, laser-cut suede ankle boots by Alaïa and gold-tone, resin and crystal clip earrings by Dolce & Gabbana.

Yes, we’re almost through January and yes, it’s pretty bad: baltic temperatures, dark all the time, hardly anything left in your size in any of the sales. But try not to take it too hard. Instead indulge in the new season and take some bold stripes to fight the winter blues.

I have spent the last week with a rapt, sunny smile on my face, trying to out-cheer these grim conditions with the help of some vibrant colors that you can easily incorporate in your wardrobe.


Strapless striped jacquard dress by Delpozo

Bold stripes are trending this summer. If you would like to wear them now, just add a turtleneck for more warmth. This is what I would call beating January!

Or escape to the Caribbean as I did…

LoL, Sandra

Photos: Courtesy of the Brands

My Look: Ponte Vecchio


Here you see me in Florence, Italy at the famous Ponte Vecchio (“Old Bridge“) overlooking the Arno River before leaving to the gala evening with Salvatore Ferragamo for the launch of their Signorina Misteriosa fragrance that I told you yesterday about.

My look: Dress with long sleeves and wide skirt and laser-cut leather waist belticon, both by Azzedine Alaïa, white mink shrug by Pradacloquet nappa leather bag Swarovski crystals and suede sandals with embellishmentsicon, both by Miu Miu, diamond rose ring by Piaget and diamond ring by Vainard Fine Jewellery.

LoL, Sandra




Miu Miu Suede Sandals with Rhinestones


Alaia Belt


Miu Miu Bag


Ponte Vecchio

Miu Miu Bag Close 2

Photos: © Sandra Bauknecht – A huge thank you to my fellow Marionnaud blogger and friend Katrin Roth for taking all the photos of me! 

My Look: Los Angeles Is for Lovers


Oh yes, Los Angeles is for lovers… for lovers of all things beautiful. This special ambiance the city on the West Coast has is unbeatable. Here you see me at my hotel Petit Ermitage in West Hollywood and later at my favorite restaurant for lunch, Ivy on Roberston Blvd.

My look: Cropped fine-knit cardigan by Alaïa, embellished silk dress and metallic leather boots, both by Gucci, velvet Boy Bag in burgundy and sunglasses, both by Chanel, jewelry and Limelight Gala watch, all by Piaget.

LoL, Sandra





chanel boy bag 2









Chanel boy bag red velvet




Photos: © Sandra Bauknecht

Visiting Azzedine Alaïa in Paris

Visiting Azzedine Alaia in Paris

Today, my thoughts are with the people of Paris. Standing in solidarity with the French, I am appalled by yesterday’s heinous and immoral acts. So many amazing people live in the City of Lights and I am wishing all of them lots of strength. One of them is Azzedine Alaïa whom I met recently.

“It is Alaïa or not Alaïa! If it is not, you cannot negotiate.”


Rue de Moussy in the Marais district of Paris, a very unlikely location for a high end fashion store. This has been the address of Azzedine Alaïa’s Maison since over 20 years. It is home to the ateliers, the showroom, the store, an art gallery, his apartment, a hotel with three rooms and the famous kitchen where he eats together with his employees every day and where he welcomed my humble self for dinner. Famous artist and longtime friend Julian Schnabel designed some furniture for the space, such as a massive cashiers’ desk, embellished with the initials, “A.A.”.

Moussy - Photos Andrea Aversa(8)The Alaïa store at Rue de Moussy

Marignan - Photos Ilvio Gallo (1)Housed in an 18th-century mansion, the new Alaïa store at 5 Rue de Marignan.

Before I arrive at the Alaïa temple, I had visited the second store on Rue Marignan which has been open since September 2013. It is quite the opposite on three floors, white, majestic, very artsy and clean, filled with the iconic pieces Azzedine is known for. You might say that he is one of the last couturiers. He is the master of tailoring. I haven’t seen one woman in my life that hasn’t looked good in an Alaïa dress and a pair of Alaïa shoes.

Azzedine-Alaia-12-Vogue-2Oct13-Patrick-Demarchelier_b© Patrick Demarchelier

It is an amazing success story: born in February 1940 as the son of Tunisian farmers, he got inspired for his love of couture by his twin sister. He attended the École des Beaux-Arts in Tunis and studied sculpture which helped him define the silhouette of the modern woman. He had worked at Christian Dior, Guy Laroche and Thierry Mugler before opening his first own atelier in the late 1970s. There is no doubt, Azzedine Alaïa has made the sexiest clothes for the most stunning women on the planet, has rejected corporate fashion and become highly acclaimed among critics, designers – even first ladies. For me, it is a story of someone who has always stayed true to himself and has never given up on his own dreams and values, no matter how much more difficult it got because of this attitude. Being particularly successful since the 1980s, he is mostly famous for his tight fitting curve-hugging clothes and second-skin styles with complex seams and snaking zippers. Thanks to him, leather and Lycra have been elevated to the world of high fashion.

Azzedine-Alaia-2-Vogue-2Oct13-Paolo-Roversi_bLong sheath dress known as the “powder puff” from the S/S 1994 collection.
© Paolo Roversi

Mr. Alaïa once said: “A woman is like an actress, she’s always onstage. She has to look great to feel good. If she’s going to wear clothes by a designer, … then the clothes should make something happen, something unexpected. The dress has to be part of her, she has to feel it on her body. … I prefer the woman to be seen rather than the outfit. Her head, her body, her hands — the garment is there to cover her, to underline something, and make her beautiful.

Alaïa’s ability to flatter a woman’s body is unparalleled, his creations are timeless. I have been collecting his designs for over twenty years and not one of my pieces seems outdated.

6a00e5523a6edd8833013488290b1a970c-800wiAlaïa leopard love (F/W 1992), © Jean-Baptiste Mondino

He likes swimming against the tide. Whereas all designers follow the fashion week schedules, Mr. Alaïa premieres his collections at his own rhythm, in private défilés since over a decade now. He is openly not a fan of Karl Lagerfeld and had a big fall out with Anna Wintour who hadn’t included the designer’s work in the 2009 Met’s Model As Muse exhibition – which she had organized.

Azzedine Alaïa plays by his own rules. The tiny designer is used to make all the decisions himself. For him, being independent and putting all the effort in his creativity is the key to success. “It’s ready, when it’s ready.” Now, after over 30 years in business, he takes his kingdom to new heights with the launch of his first fragrance «Alaïa». Like an iconic dress of him, he wanted it to be like a second skin. Timeless, for the Alaïa woman, discreet and not vulgar. He created a team of four people to come up with the perfect scent. His longtime friend Carla Sozzani, founder of 10 Corso Como in Milan, famous fashion photographer Paolo Roversi, the French designer Martin Szekely, who created the bottle and last but not least Marie Salamagne, the nose behind it.

Sandra_Bauknecht_Marie_SalamangneMarie Salamagne with me

For her it was an unusual encounter with a designer. Marie explains to me: “Once a month we met and discussed what was going to be the fragrance. Mr. Alaïa was were interested to interpret his childhood memories that he had of the smell of fresh water. He had this clear souvenir in mind of cold water running down the hot walls of his family house. Therefore he wanted the fragrance to show exactly this contrast, a mix of cool and warm notes at one.” He was very clear about his vision: “It is Alaïa or not Alaïa! If it is not, you cannot negotiate.

Sandra_Bauknecht_Smelling_alaiaExploring the new Alaïa scent

Marie Salamagne used very fresh airy top notes to give this watery feeling that is transparent and pure. The idea to use pink pepper to add more lightness came from Mr. Alaïa himself. The second impression is floral, but in an abstract and not invasive way, built on peony and freesia. The base notes are warm and all about bare skin created through animal notes and musk.


The bottle is all about the same contrasting elements. Built like a sculpture, it resembles the iconic perforated cut used for his leather pieces. It is opaque black but when you hold it into the light, it becomes see-through. The packaging itself plays with the famous nude color, the color of skin that Azzedine Alaïa loves to work with. Personally speaking, I had a clear idea in mind of how «Alaïa» would smell like and the new fragrance has totally surpassed all of my expectations. It is different like the house of Alaïa is, yet timeless and unexpected. The designer was very clear about his vision: “It is Alaïa or not Alaïa! If it is not, you cannot negotiate.

It was an amazing experience meeting Mr Alaïa himself. He is such a sweetheart!
Below are some more impressions of my time with him.

LoL, Sandra

Sandra_Bauknecht_AlaiaHeading to dinner in head to toe Alaïa

Moussy - Photos Andrea Aversa(7)Inside the Rue de Moussy store.

Rossy-De_palma_Sandra_BauknechtWith Alaïa’s muse, actress Rossy de Palma, at dinner.

IMG_3439The famous Alaïa kitchen

Hotel 3 Rooms - 5 Rue de Moussy- Photos Christoph Kicherer (1)One of the three hotel rooms

Rue-de-Moussy_Sandra_Bauknecht_alaiaTrying the amazing gown that I wore to my friend’s wedding in Capri.

Gift AlaiaA lovely gift from Mr Alaïa: the laser-cut leather clutch.icon

Marignan - Photos Ilvio Gallo (14)The stairs inside the Rue de Marignan store.

Marignan - Photos Ilvio Gallo (10)

Photos: Courtesy of Alaïa, © Sandra Bauknecht, © Paolo Roversi, © Jean-Baptiste Mondino and © Patrick Demarchelier

My Look: One Day in Siena

One Day in Siena-Sandra _Bauknecht
One month ago, I went to Siena, one of the most beautiful cities in Tuscany, Italy, with a historic centre that has been declared by UNESCO a World Heritage Site. The Duomo, the Siena Cathedral (photo below), is a masterpiece of Italian Romanesque-Gothic architecture and definitely worth the visit. The Piazza del Campo (see photo above), the shell-shaped principal public space that is regarded as one of Europe’s greatest medieval squares, is filled with nice restaurants and bars. I loved strolling through the tiny medieval streets in my comfy flats. Sometimes, it feels great just to wear a little bit of mascara and be casual.

My look: Multi-coloured printed cotton dress and  green ‘Miss Sicily’ bag, both by Dolce & Gabbana, studded sandals by Alaïa, sunglasses by Céline, Limelight Gala watch and rose diamond necklace, both by Piaget and diamond ring by Vainard Fine Jewellery.

Funnily enough, this look seems like being part of Dolce & Gabbana’s S/S 2016 collection that is inspired by the most famous landmarks of Italy. Don’t forget, the trunkshow ends today!

LoL, Sandra

Siena 2

Siena 3


Siena 4

alaia Sandals Siena

Sandra Bauknecht Siena 9


Sandra Bauknecht Siena 10

Siena 8


Photos: © Sandra Bauknecht

My Look: Are You RED-y or Not?

Sandra_Bauknecht_Alexander_McQueen_ZFF 2015

This weekend, the 11th Zurich Film Festival came to an end. I was invited by Etihad Airways to attend the Award Night at Zurich’s opera house, followed by a dinner and the after party. To honor my host of the night, I went for an oriental look combined with some vintage Chanel accessories that I got many years ago in Monaco. Red is always a great choice for an evening gown, are you RED-y or not?

Sandra_Bauknecht_Alexander_McQueen_ZFF_2© Adityans Photography

My look: Jewel-embellished stretch-crepe gown by Alexander McQueen,icon wide studded belt by Matthew Williamson, vintage clutch and earrings with eagle embellishments, both by Chanel, Diorette ring by Dior Haute Joaillerie and iconlaser-cut leather and suede platform sandals by Alaïa.

LoL, Sandra









Sandra_Bauknecht_ZFF Award Night 2015

Photos: © Getty Images / Luca Teuchmann, © Getty Images/ Andreas Rentz, © Adityans Photography, © Zurichsee Connections, © Sandra Bauknecht

My Look: Eclectic

Eclectic describes a combination of many different individual elements of styles. Speaking in fashion terms, it means that you can put together several pieces that seem odd together, but worn in one look make you stand out. Never forget to pay attention to the proportions. One of the most important things when you want to look incredibly stylish. Great news is that you can do it with the clothes in your own closet. Get going, ladies and have fun!

My look: Cropped blazer by Saint Laurentcady top by Miu Miufoil-paneled pleated cloqué maxi skirt by Proenza Schoulerstudded sandals by Alaïabar cuff in rose goldicon by Balenciaga, Kelly So Black bag by Hermèssunglasses «Reflected» by Dior, necklace by Chanel, Lady Excalibur watch by Roger Dubuis and diamond ring by Vainard Fine Jewellery.

LoL, Sandra















Photos: © Sandra Bauknecht