The Fashionista Drink of Choice

KV_700x990evian® x Christian Lacroix Limited Edition bottles in 2016

10 years ago, some people might have asked what were they drinking? In 2007, the disruptive vision shared by the two brands brought together the purity of water with the creativity of fashion paving the way to a saga of collaborations with the greatest designers and launching the fashionista drink of choice.

Evian bottlesevian® x Christian Lacroix Limited Edition bottles in 2007

To celebrate this success story and to mark the 10th anniversary of the project, the House of Christian Lacroix pays tribute to evian®’s live young spirit, by reinventing the Paseo pattern. Born to Haute Couture, the delicate embroidery design was used for the first time outside the Christian Lacroix fashion collections on the initial evian® Limited Edition bottle in 2007. It has since become an iconic design of the House. This new colorful Paseo Limited Edition version is the pure expression of today’s Christian Lacroix creative universe: flamboyant, Parisian, and with an ever young spirit. It comes in a set of two bottles: a pink and a blue one.

Sacha Walckhoff

The evian® x Lacroix collaboration is just like a wonderful dream come true and we had the chance to collaborate twice… which makes me a very lucky designer!Sacha Walckhoff.

Lacroix_fall2002_CoutureThe famous red bride at Christian Lacroix’s F/W 2002 Couture show.

Sacha Walckhoff, Creative Director for the House of Christian Lacroix, who succeeded the founder following the shuttering of the couture house and its transformation into a licensed business, revisited the iconic Paseo pattern that Lacroix used for the red wedding dress that capped his F/W 2002 couture show, and famously worn by Madonna in a Steven Klein shoot for W Magazine in 2003. Its skirt was based on a bullfighting cape with a pattern mixing swirling garlands, flowers and curlicues.

Lacroix_Madonna_steven_Klein2003 – Madonna photographed in Christian Lacroix by Steven Klein.

The evian® x Christian Lacroix bottles will be available in 75cl glass bottles and rolled-out in Prestige PET, and for the first time in facial spray. Available worldwide in selected hotels, cafes, restaurants and retailers from September 2016.

Drinking water has never been so stylish…

LoL, Sandra

Photos: Courtesy of evian®, © Christian Lacroix, © Antoine Tempe and © Steven Klein

Evian x Alexander Wang

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EVIAN and New York-based fashion designer ALEXANDER WANG have unveiled the 2016 limited edition bottle featuring the New York-based designers’s signature bar code logo on two contrasting bottles, one black and one white. The purity of evian water is emphasized through clean graphics and highlighted by the play of the lines on the bottles.

1Alexander Wang Portrait (Photograph by Steven Klein)Alexander Wang (Photograph by Steven Klein)

This is the ninth time the mineral water company has collaborated with the fashion world to create a new design for its iconic product. Previous collaborators included Diane von Furstenberg, Paul Smith, Jean-Paul Gaultier, Elie Saab and Kenzo, to name a few.

evian x alexander wang

The 2016 evian x Alexander Wang limited edition will be available in 75cl glass bottles at evian.com and retailers worldwide in October 2015.

TO SHOP ALEXANDER WANG PRET-A-PORTER, CLICK HERE PLEASE.
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LoL, Sandra

Photos: Courtesy of Evian

Elie Saab and Evian® – Limited Edition 2014

Evian-Elie Saab_Cover

Finally, Evian®‘s newest designer collaboration has hit the stores and you can enjoy your usual water bottle in style. For the seventh time, the brand has teamed up with a designer and for 2014 it’s not other than ELIE SAAB.

evian-eliesaab-bottle

Being inspired by common theme of purity, the bottle is decorated with a signature ELIE SAAB lace pattern, that recalls the feminine and elegant designs featured so prominently in the brand’s collections. The ELIE SAAB for Evian® bottle will be available in three sizes: 150cl, 75cl and 33cl, worldwide in selected restaurants and stockists, as of November 2013.
In Switzerland for CHF 3.90 (75cl) at Globus and Manor among others.

LoL, Sandra

Photos: Courtesy of Evian® and Elie Saab

Couture Bottles

Evian

Recently the couture bottle design has become a huge craze. Companies team up with famous designers to get new “clothes” for their drinks.

After some really amazing collaborations with some of the biggest names in fashion, like Christian Lacroix, Jean Paul Gaultier and Paul Smith, Evian has chosen Issey Miyake this year to create a stylish cover. Clean, contemporary and colourful is the new design that will be available in gourmet stores.

Perrier

Perrier is spicing up his bubbles with the help of burlesque star Dita van Teese who will be their new cover girl this year. Before that they worked with Custo Barcelona, Agnès B. and Paul & Joe to create some very desirable cans and bottles.

Pellegrino_Missoni

Finally San Pellegrino decided to be part of the hype and has chosen Missoni to cover their famous bottle label with the Italian fashion house’s zig zag pattern for their 111th anniversary. Thirty million units are being produced and will be sold in the best restaurants worldwide. In Zurich, they are everywhere.

CocaCola

Diet Coke has been increasing its connections with the world of fashion since quite a while. So no wonder that a long list of famous designers already have got a chance to embellish the beloved soft drink. Karl Lagerfeld has even changed the shape of the bottle this spring.

FashionableBubbles

For all champagne loving fashionistas, Piper-Heidsieck has got some amazing pieces, from the corset bottle designed by Jean Paul Gaultier in 1999 to Christian Louboutin’s Le Rituel Box with a red soled shoe flute and Viktor & Rolf’s limited edition Rose Sauvage set with an upside down bottle.

Martini

Dolce & Gabbana’s first experiment in the wines and spirits sector is the Martini Gold Limited Edition. The exclusive mix: bergamot from Calabria, lemons from Sicily as well as oranges, Spanish saffron, myrrh from Ethiopia, ginger from India, and cubebe pepper from Indonesia was developed by the design duo themselves.

WhiskeyMcQueen

A good investment was definitely one of the 2000 individually numbered whiskey bottles that featured Alexander McQueen’s signature Union Jack colours. The late designer had teamed up with Chivas Regal to create that special piece in 2008.

As to me, all those bottles are really striking and sophisticated object d’arts and a show stopping addition to any dinner party.

Cheers!

LoL, Sandra