My Dior Photo and Video Shoot in Paris

Cover 2 Dior Addict Fluid Stick and VernisKiss blowing Dior Addict Sandra Bauknecht

For the third consecutive year, I was invited by DIOR to Paris for a photo and video shoot to mark the launch of their newest beauty must-haves. Inside a transformed Parisian gallery, the new DIOR ADDICT FLUID STICK and DIOR VERNIS were revealed.

TOP Products Dior Addict Fluid

I am not joking when I am telling you that this is a real makeup revolution and you will love it. It is the first lip hybrid on the market that can do it all in one single stroke. It is not a gloss, not a lacquer and not a lipstick, it is something completely different, a new technology fluid that you can barely feel, but that delivers maximum color, glossy shine and a “no makeup” feel in one lip color. With the help of its intense, long-hold pigments, the water-based formula and its applicator in the shape of the stick of a lipstick, its application becomes a pure sensory feeling.
Available in 22 shades from April 1, 2014 for CHF 51.50 each.

Gift Nail Polishes Dior

As most of you know, I am a huge fan of Dior nail polishes and their top and base coats. Therefore I was a little worried when I heard that Dior has completely reformulated its nail polish palette as I asked myself if it was anyhow possible to improve those fabulous products. Truth is, it was! The new formula intensifies Dior’s manicure know-how, resulting in a salon-worthy finish. If you love gel nail polishes, then be sure to check out the latest from Dior. 
Available in 21 shades from April 1, 2014 for CHF 37.00 each.

Alexandre - Sandra Bauknecht

Lovely Alexandre helped me pick out the perfect shades for my photo and video shoot with Dior.

Dior Addict Event - Sandra Bauknecht - Getting makeup done

My nails were designed in a half moon shape in a delicate and seductive violet (338 Mirage) by Dior’s newly appointed Nail Designer Anatole Rainey, my lips colored by Violette in a bright coral (373 Rieuse) and hair done by the uber-fabulous Cyril Auchere.

Nails Dior Addict Event

Cyril Auchere-Sandra Bauknecht

Sandra Bauknecht Photo Shoot Dior Paris

Dior Addict Fluid Stick Shoot with Sandra Bauknecht

Sandra Bauknecht Dioraddictevent in Paris Video 2

The video we filmed for the new amazing beauty products can be seen here.

Sandra Bauknecht Dioraddictevent Video Smile


Sandra Bauknecht Dioraddictevent Closeup

1920424_635205669891806_170058286_nDior Digital Gallery Sandra Bauknecht

My photo shoot took place in a specially created Digital Gallery designed by Guillaume Lemaitre and Oliver Weppe of GL-OW.

Redefining the artistic experience through projections, atmospheres and striking visuals, the four must-have shades for nails and lips within Dior’s new palette of colors were the inspiration for the art installations. The perfect backdrop for my photo shoot.


The four sophisticated, ultra-trendy it-shades are 754 Pandore, 551 Aventure, 575 Wonderland and 338 Mirage.


338- MIRAGE 2

Sandra Bauknecht Dior Fluid Stick Mirage



Aventure 2 Sandra Bauknecht



Sandra Bauknecht Pandore Shooot Dior Fluid




I had an amazing time in Paris. A huge thank you to the whole Dior team for this extremely fun photo and video shoot and to Céline for taking some backstage photos! Addict is my Dior!

LoL, Sandra

Sandra Bauknecht Video for Dioraddictevent

Photos: Courtesy of Dior, GL-OW and © Sandra Bauknecht

Dior Trianon Spring 2014 Makeup Collection

Dior Trianon SS2014 Makeup Collection Cover

Gorgeous Daria Strokous is the face of Dior‘s new S/S 2014 makeup collection, “Dior Trianon“, that is inspired by Versailles, Marie-Antoinette and her private estate Petit Trianon.

All you need to create the look of a contemporary courtesan with porcelain complexion,flashy mouth ,pinky cheeks and pastel colors on her eyelids and nails.
One word that describes it all: beautiful!

Dior Trianon 2

The collection will be available in Switzerland from January 15, 2014. Below you can explore all the upcoming amazing products.


001 Palette Trianon Favorite CHF 115.00 (One Shot)

Diorshow Fusion Mono Matte Dior Trianon

091 “Nocturne”  – 121 “Céleste” (One Shot) – 721 “Songe” – 761 “Mirage”  CHF 49.00 each


234 “Pastel Fontanges” (One Shot) CHF 92.00

Dior Trianon 5 Coleurs Pompadour

954 “Pink Pompadour” (One Shot) CHF 92.00

Dior Trianon Mono Eyeshadows

170 “Angélique” (One Shot) and 427 “Opaline” (One Shot) CHF 50.00 each

Glow Maximizer Pore Mininmizer Dior Trianon

001 Glow Maximizer (Light Boosting Primer) CHF 62.00
001 Pore Minimizer (Skin Refining Matte Primer) CHF 62.00

Dior Trianon eye Primer

002 Backstage Eye Prime (Long-wear & Smoothing) CHF 43.00


763 “Corail Bagatelle” (One Shot) CHF 69.00

Diorblush Trianon Pink Reverie

946 “Pink Rêverie” (One Shot) CHF 69.00


Dior Trianon Lipsticks

531 “Rose Crinoline” – 757 “Souveraine” (One Shot) – 761 “Courtisane” (One Shot) – 774 “Allégresse” (One Shot) CHF 51.50 each


122 “Mousseline” – 382 “Minauderie” – 442 “Pétillante” – 772 “Exquise” (All One Shots) CHF 45.00 each


004 “Coral” (One Shot) CHF 46.50

Porcelaine Dior Nail Polish Trianon


187 Trianon Édition “Perlé” CHF 38.50 (One Shot)
204 “Porcelaine”  – 457  “Bouquet” – 777 “Bloom” CHF 37.00 (All One Shots)

In Switzerland in stores starting January 15, 2014.

LoL, Sandra


Photos: Courtesy of Dior

Dior Mystic Metallics

Cover Dior Mystic MetallicsDior-Mystic_Metallics_Fall 2013-Cover

Christian Dior was a man who believed in fate. One April night in 1946, the couturier stepped on a metal star and saw it as a sign. The next day, he set out to create his Couture House. Since then, this star has continued to sparkle in the Dior constellation, and particularly on the Fall 2013 make-up collection, with trendy shimmering shades and metallic reflections.

Dior Fall 2013 Mystic Metallics eyeshadow


Christian Dior’s lucky charm shines over the new must-have collection and decorates the mythical 5 Couleurs palette. Sculpted with stars, the eye shadows shimmer with metallic shades and reflections. Shrouded in mystery, eyes have never been so magnetic.

Bonne Etoile

Two colour harmonies exist in shades of violet and silver (864 Constellation) or blue-greens and browns (384 Bonne Etoile).

CHF 92.00

Dior Mystic Metallics Fall 2013 eyeshadows

Long-Wear Professional Mirror-Shine Eyeshadow

In a single step, Diorshow Fusion Mono creates multidimensional contrasts for a professional makeup effect. Its unique cushiony gel-foam texture brightens the eyes with faceted, long-lasting colour and a weightless finish.

Apply two ways for two different effects:
Soft fusion: applied with the fingertips, the texture blends into the skin for a weightless finish and subtly shimmering result. Bold fusion: using the smudging applicator, the finish is intensified to reveal pure and extreme colour.

Pro tips: dampen the applicator slightly for a spectacular lamé effect.

Swatches Diorshow Mono Fusion

Available in 8 shades:
Lune sublime, immaculate and iridescent, for poetic eyes. – Étoile the glittering sparkle of stardust. – Aventure a dense, gleaming black, the bearer of infinity. – Cosmos the magical blue of a night beneath the heavenly skies. – Millenium khaki with bronze facets for an avalanche of light. – Météore a flamboyant and passionately sensual amber. – Chimère the charm of opaline pink, flowing on your skin. – Hypnotique a deep purple made sublime with silver.

CHF 49.00

Dior Mystic Metallics Nails


Mystic. Edgy. The new Dior manicure creates surprise and makes your look pulsate with a shadowy blue lacquer which, owing to its integrated magnet, reveals an enigmatic motif. Luxury in its raw state.

CHF 42.00

Dior Fall 2013 Mystic Metallics Nail Polishes


Shimmering lights of silvery pink (382 Destin) and brocade prune (992 Galaxie): these two shades propel nail lacquer into a new dimension, for a half-shadow, half-light aesthetic that is always stylish.

CHF 37.00

Dior Mystic Metallics Fall 2013 Blush


The Diorblush has been reinvented. A new formula gives maximum expression to pigments. This micronized powder goes on as a veil of pure, evanescent, weightless colour. In red, pink, coral and nude, with the new motif, colours explode with uncompromising energy. Face make-up is stylish and blush is the new dress code, determining dress colour and lipstick. Addictive and a fashion whim, Diorblush promises to be the new «must-wear.»

Fusion: apply with the flat of the brush, to fuse colour with the skin. Perfect for a healthy lookSculpting: apply with the bevelled edge of the brush for professional «contouring » to shade temples, redefine face shape and define cheekbones etc.

Diorblush Mystic metallics

Diorblush is available in 13 colours divided into 4 colour spectrums (pink, red, coral and
) and 3 finishes (iridescent, matte and satin).

CHF 68.00

This amazing Dior makeup collection is in stores now.

LoL, Sandra

Photos: Courtesy of Dior, Bettman CORBIS

My Photo Shoot for Dior Addict Gloss in Paris


When I presented you the first photos of the Dior Iconic event in February, I wasn’t allowed to show you all. But it is time to reveal the missing pictures. The new DIORSHOW ICONIC OVERCURL mascara is gorgeous and this month, DIOR is adding some fabulous lip glosses and nail polishes to their line. I felt so honoured to be photographed for this new launch as well.

The official photos by Dior are in the collage above. Moreover, you can enjoy some behind the scenes photos below.


As Christian Dior said: “Colour is indispensable for beauty. Lipstick is a fashion accessory”.

Let me introduce you to the indispensable beauty manifesto. DIOR ADDICT GLOSS is the new magic touch for shine and fashion. A creative, addictive accessory for experimenting with this season’s trends.



Ultimate shine, playing with effects, turning heads: all eyes are on DIOR ADDICT GLOSS. And needless to say, the spot is on nails as well with the matching DIOR VERNIS. Have fun experimenting and mix and match your new sparkling must-haves!
Here are all the details:


With the help of its magic formula, it provides lips with incredible shine and complete comfort. Its secret: the Mirror Shine Complex, an unrivalled procedure perfected by the Dior Research team. Each color has its own fashion effect, making it beautiful and unique, addictive, and as sexy as a pair of stilettos. Available in 24 different shades for CHF 45.00 each.



The stars of the shoot: “SHIMMER” SHADES
A fun, sensual collection for lips that do as they please, both night and day. Meticulously dosed glitter is carefully chosen to match the gloss, for a spectacular shimmering effect. Stylish, tailored shine for your lips and inspired by that, the magic goes right down to your fingertips.
DIOR VERNIS gets also some “shimmer” with 4, new, star shades:


Diablotine, Spring Ball, Princess and Délice.
DIOR VERNIS – CHF 37.00 each


To finish off your manicure, try the new DIOR GEL COAT.
This visionary topcoat produces the perfect, ultra-shine finish of a professional style, gel-effect manicure. Smooth and elegantly curved, nails are lacquered with exceptional, long wear shine that dramatizes their glittering sparkle.
DIOR GEL COATOne Shot – CHF 37.00


What a gorgeous idea, for the shoot, I got a special Dior Cannage manicure.



Fred_Sandra_Bauknecht_Dior Iconic

Thank you to the whole Dior team for letting me be part of this amazing event!

LoL, Sandra



Photos: Courtesy of Dior and © Sandra Bauknecht

La Vie en Rose – Dior Chérie Bow


There are two fashion labels at the moment that you should be watching very closely, Saint Laurent with Hedi Slimane at the helmet and Dior designed by Raf Simons who has maintained the high-end essence that the French house is known for while maintaining his own simplistic and futuristic aesthetic. The bar was set incredibly high for the designer of Belgian origin, but Simons did an amazing job, incorporating Monsieur Christian Dior’s classic shape’s and cut, while modernizing them at the same time. I am crazy for his S/S 2013 collection.


The same goes for Dior’s newest make-up collectionCHERIE BOW that has just hit the shelves. The bow was Christian Dior’s favorite final touch, a timeless and emblematic code of the House of Dior. The “Chérie Bow” spring 2013 collection draws inspiration from the feminine, playful effect of the bow featuring shades of powder pink, deep rose and classic shades of grey, anchored in deep black. Enjoy exploring the beauty must-haves:


Chérie Bow – CHF 115.00
Make-up palette for glowing eyes & lips
One Shot

The Dior Chérie Bow Palette features the classic Fontanges Bow reinvented by Dior fashion jewelry designer Camille Miceli with three elements that come together to form a delicate bow shape, sealed with a pearl duo clasp reminiscent of one of Miceli’s iconic designs. Composed of three eye shadows, a black eyeliner and lipgloss, the Rose Poudre harmony features pale pinks, grey and deep charcoal eye shadows as well as deep black eyeliner and a fresh pink gloss to finish the look.


5 Couleurs Eyeshadows – CHF 92.00
Available in 724 Rose Ballerine and 854 Rose Charmeuse (as pictured) 
One Shots

For the first time ever, the houndstooth check motif cherished by Christian Dior decorates the 5 Couleurs Palette. 2 colour harmonies, one based on a contrast of bright pinks with black, the other based on pale pinks brightened by a shimmering white, explore the interplay and effects of  materials and textures. Under the influence of Chérie Bow, the Dior 5 Couleurs Palette imprints the eyes with ultra-couture style.


Diorblush – CHF 67.50
Available in 659 Tender Coral and 729 Pink Happiness (as pictured)
One Shots

Two new colour harmonies: peach and a fresh rosy shade with which your cheekbones flush like you just have taken a walk outdoors.


Dior Addict Lipstick – CHF 48.50
437 Charmante, 457 Candide (One Shot), 467 Bow (One Shot) and 687 Espiègle

3 Couleurs Smoky – CHF 71.50
731 Smokey Rose (One Shot) 
Matching the Dior S/S 2013 collection in perfection.


Twin Set – CHF 50.00
060 Grey Sigh, 090 Fishnet Black, 530 Beige Ribbon and 840 Ballerina Pink

The new eye shadow pen, Twin Set, is an essential for eyes. It is inspired by the secrets of backstage make-up artists who apply a rich shadow then set it with powder for long wear. At one end, a super-soft pencil applies a veil of dense, satin or iridescent eye shadow. At the other end, a foam blender impregnated with shimmering powder makes your colour sparkle.


Dior Addict Lip Glow – CHF 46.00
Color Reviver Gloss
(One Shot)

This new limited edition gloss revives your natural lip colour and gives it the perfect glow.

Dior Nail Glow – CHF 37.00

To reveal the natural beauty of your nails, Dior has invented Nail Glow. A treatment nail varnish that makes pink pinker, and brightens nail tips for an instant French manicure look.


Dior Vernis – CHF 37.00
155 Tutu (One Shot), 306 Gris Trianon and 355 Rosy Bow (One Shot)


Diorskin Nude BB Crème – CHF 62.00
Available in three different shades 001, 002 and 003

Once you are at the counter, have a look at the new must-have in the art of natural beauty: Diorskin Nude BB Crème. The new generation beauty balm helps you to reveal Dior’s beloved rosy complexion, “Le Teint de Rose”. It works wonders and is just perfect to achieve a lovely complexion during the warm summer months without melting away.


Those new colours are so beautiful that I couldn’t resist to create an outfit in the same colour family. If you like it, just click on the highlighted text to be transferred directly to the shop.

Taffeta and lace dress by Nina Riccibelted wool cardigan by Miu Miubow-embellished patent-leather escarpins by Saint Laurent and bow silk-satin clutch iconby Valentino.

LoL, Sandra

Photos: Courtesy of Dior and net-à-porter