Louis Vuitton F/W 2020 Ad Campaign

Louis Vuitton reveals its F/W 2020 campaign directed and photographed by Nicolas Ghesquière, Artistic Director of Women’s Collections and I am loving the pieces.
Representing total creative investment in a very personal collection, the campaign expresses contemporary freedom and the pure pleasure of clothing that is open to all manner of audacity.

To photograph this campaign, Nicolas Ghesquière invited Louis Vuitton’s friends and family to his photography studio, a creative laboratory on the Quai Voltaire in Paris: among them were close friends whose personality inspires him, kindred spirits, and favourite faces. Celebrity friends, beloved models, astonishing artists and athletes include Léa Seydoux, Marina Foïs, Noémie Merlant, Akon Changkou, Stacy Martin, Dina Asher-Smith, Lous and the Yakuza and Sora Choi. In all, 20 personalities he wished to represent in their essence. The same holds true of the House’s iconic bags that accompany this stylistic exercise — the Capucines, the Twist, the Pont 9 and the Dauphine.

With the same candor, Nicolas Ghesquière incorporates the new line «SINCE 1854
A precious jacquard inscribed with a fundamental date, 1854, sprinkled among Monogram flowers in a nod to the year the House was created. Already iconic, this Monogram distills the Louis Vuitton spirit on timeless pieces such as the Dauphine, the Neverfull and the Petit Noé. The signature «SINCE 1854» also figures on a wardrobe of essentials and accessories.

Says Nicolas Ghesquière of the campaign, «I thought it would be interesting to extend my work to photography, to follow through to the end of the creative process and give the collection its final punctuation. In this portrait gallery, everyone is there for my own personal reasons, and I liked discovering new connections with people I knew already. I also wanted to bring unity to different aspects of the House, a circular vision of what happens here. To give a timeless aspect to creations that are very anchored in the season. For me, moving into photography came from a desire to reflect the feeling we share when we’re working on a collection

The campaign will be unveiled in September 2020 publications worldwide.

LoL, Sandra

Photos: © Louis Vuitton

Louis Vuitton Leather Goods Campaign

Louis Vuitton presents the second wave of its leather goods campaign, dedicated to the House’s «New Classics» bags as presented by actresses Alicia Vikander and Léa Seydoux (for the first campaign launch, click here for the previous post). Against the bright blue of a Californian sky, Craig McDean photographs these strong, graceful women and their Louis Vuitton bags.

Alicia Vikander carries the Capucines and Twist designs, while Léa Seydoux opts for the Dauphine and Capucines. The print campaign styled by Marie-Amélie Sauvé will feature in international magazines starting October, alongside a series of short digital films.

LoL, Sandra

Alicia Vicander with the Capucines bag in cream.

My favorite: Alicia Vicander with the Capucines bag in baby blue.

Alicia Vicander with another classic, the Twist bag.

Léa Seydoux and her Capucines choice in black.

Another great choice: Léa Seydoux opts for the Dauphine bag.

© Photographer: Craig McDean
Fashion: Marie-Amélie Sauvé

Be a MIU-se and Twist With Me

To accompany the launch of MIU MIU‘s newest fragrance TWIST that stars MIU-se Elle Fanning as the face of the campaign, the Italian fashion house has launched a limited edition collection of TWIST WITH ME T-shirts that celebrate the invigorating spirit of the MIU MIU girl.

Available from now in white in MIU MIU stores worldwide for €390, and from May 14th in black exclusively at miumiu.com. Will you Twist in it?!

Sensual and surprising, the new scent capture the quirky spirit of the MIU MIU girl according to her own Miu-d.

Fresh Top Notes: Vert de Bergamot & Apple Blossom
Sensual Heart NotePink Amber Accord
Irresistible Base NotesTonka Bean & Cedar Wood

The new Miu Miu TWIST is available for CHF160 (100ml), CHF110 (50ml) and CHF84 (30ml).

LoL, Sandra

Photos: Courtesy of Miu Miu