YSL’s New Vinyl Couture Colored Mascaras

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YSL has always been the beauty brand with the best colored mascaras. This May, the House is elevating its expertise to a new level with the launch of MASCARA VINYL COUTURE. By introducing the colorful eye make-up must-have, YSL targets a younger audience, the so-called «millennial women», the between 18 to 34 demographic. The product’s advertising features Cara Delevingne, photographed by Craig McDean, who is an idol not only for this generation.

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The new electric-hued MASCARA VINYL COUTURE is truly a breakthrough product due to its high concentration of lacquer pigments and a translucent liquid base. This creates a vinyl-like texture and shine, with highly saturated colors. It comes in nine shades, including two (sparkling) topcoats.

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MASCARA VINYL COUTURE – CHF 47.00 each
01 – I’m the Clash (Black)
02 – I’m the Unpredictable (Aubergine)
03 – I’m the Excitement (Green)
04 – I’m the Illusion (Hazel)
05 – I’m the Trouble (Blue)
06 – I’m the Madness (Fuchsia) (One shot)
07 – I’m the Craze (Purple)
08 – I’m the Storm (Dark Sparkle) (One Shot)
09 – I’m the Fire (Gold Sparkle) (One Shot)

Available in stores from May 2016.

LoL, Sandra

YSLs New Vinyl Couture Colored Mascaras

Photos: Courtesy of YSL Beauté

New Fragrances for Fall 2011

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For F/W 2011, many new fragrances will or have already hit the market just recently. Today, I would like to give you a brief summary of what is worth getting your nose on. Enjoy!

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SENSOUS NUDE – Oriental Floral

Sensuous Nude is a new version of the original perfume Sensuous from 2008 and a fragrance reminiscent of the summer due its beautiful coconut accord.

Top Notes: Bergamot, pink and black pepper and mandarin

Middle Notes: Lily of the Valley, jasmine, coconut water, white honey and musk

Base Notes: Sandalwood, vanilla, amber, helioptrope and woody notes (that were created with a new technology, so-called Melted Wood Nature Print, for a more natural scent experience)

Sensuous Nude EDP, 30ml (CHF 60), 50ml (CHF80), 100ml (CHF114)
Sensuous Nude
Body Veil – rich body cream 200ml (CHF 60)
Sensuous Nude Touch On Fragrance – light silky serum 10ml (CHF 54).

Advertising campaign was designed and executed by photographer Craig McDean, and advertising face is Brazilian model Isabeli Fontana, who posed on Californian beaches for this campaign (first photo on top). The fragrance is in stores now.

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VIOLET BLONDE – Floral Woody Musk

Tom Ford has launched a new fragrance, named Violet Blonde which is based on powdery notes of violet and iris.

Top Notes: Violet leaf, pink pepper and Italian mandarin

Middle Notes: Tuscan iris absolute, Tuscan orris butter and jasmine

Base Notes: Musk, vetiver, suede, cedar and benzoin.

Tom Ford Violet Blonde EDP, 30ml (CHF 90), 50ml (CHF132), 100ml (CHF200)

Lara Stone was chosen to feature the campaign of the whole line that was shot by Mert Alas and Marcus Piggott. In stores in Switzerland Mid September 2011, in the US already available.

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BURBERRY BODY – Chypre Fruity

Burberry Body is a feminine and effortlessly sensual fragrance with an eclectic combination of refined ingredients.

Top Notes: Green absinthe, peach and freesia

Middle Notes: Rose absolute, iris and sandalwood

Base Notes: Woody cashmeran, creamy vanilla, amber and musk.

Burberry Body is available in a wide range, featuring EdP Intense in different sizes, EdP in different sizes, Body Oil and Body Milk.

Supermodel Rosie Huntington-Whiteley features in the new campaign shot by Mario Testino to promote the range, wearing nothing but a gold trench – and a few drops of the scent of course that is in stores now. 
The scent has so far been featured on Facebook, giving fans a chance to preview the scent. The page has had a staggering 8 million ‘likes’ as the brand continues to push the boundaries of digital media. The new fragrance is available since beginning of September.

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PRADA CANDY – Oriental Vanilla

Prada has launched a new feminine perfume called Candy. As for me, this is the most surprising new scent on the market, very sweet , very girly and very unusual for the Italian brand.

Top Notes: Musk

Middle Notes: Benzoin

Base Notes: Caramel and vanilla.

Prada Candy EDP is available in three different sizes (30,50 and 80ml), with shower gel, body lotion and peeling.

The face is young French actress Léa Seydoux known for her role in The Beautiful Person (La Belle Personne) shot by Jean Paul Goud. Prada Candy is in stores now.

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VERSACE YELLOW DIAMOND – Floral

Versace started its perfume line inspired by crystals in 2004 with Crystal Noir, and then launched the lighter and fruitier Bright Crystal in 2006. In 2011, a new addition is presented, “a crystal that turns into a diamond”: Yellow Diamond, a transparent and airy floral scent.

Top Notes: Neroli, lmon, bergamot and pear sorbet

Middle Notes: Orange blossom, freesia, mimosa and water lily

Base Notes: Amber, musk and guaiac wood.

Versace Yellow Diamond is available as 50 and 90 ml EdT, with deodorant and body lotion.

The face of the campaign is Australian model Abbey Lee Kershaw, shot by Mario Testino in Paris.

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TOMMY HILFIGER EAU DE PREP TOMMY GIRL – Floral Fruity

The Tommy Hilfiger Group is launching two new fragrances – Eau de Prep Tommy Girl and Eau de Prep Tommy (for men). The fragrances reflect the preppy lifestyle which means sporty yet elegant. Let me give you more facts about Eau de Prep Tommy Girl:

Top Notes: Pink peppercorn, green apple and pear

Middle Notes: White roses, violet and hawthorn

Base Notes: Sandalwood, patchouli and musk.

Eau de Prep Tommy Girl EdT, 30ml (CHF46), 50ml (CHF76), 100ml (CHF96)

The fragrances will launch in Switzerland starting October 24, 2011.

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SISLEY EAU D’IKAR  for Men – Woody Aromatic

Let me introduce you to the first ever masculine fragrance from Sisley named Eau d’Ikar. The composition is based on the note of mastic, a Mediterranean tree that grows in Corsica where the d’Ordano family’s origins are. A wonderful new composition for men.

Top Notes: Mastic, bitter orange, bergamot, lemon and carrot seeds

Middle Notes: Mastic absolute, iris, jasmine, orange pekoe tea, reeds, leather, wood and spices

Base Notes: Green cistus, sandalwood and vetiver.

Eau d’Ikar EdT, 50ml (CHF90), 100ml (CHF145)

The artwork bottle, symbol of a myth revisited, was designed by Polish sculptor Bronislaw Krzysztof. The new fragrance will be available from October, 1, 2011.

Have fun exploring those new fragrances in real and stay tuned for more releases to come! My personal favourites are Sensous Nude and Eau de Prep Tommy Girl!

LoL, Sandra