Louis Vuitton Game On Collection

Fashion is a game. Presented during Louis Vuitton’s Cruise 2021 Collection by Artistic Director of Women’s Collections Nicolas Ghesquière, Game On sees creative freedom playing with canvas and lines mingling between the Monogram flowers and four suits of a card deck. French actor and Louis Vuitton ambassador Léa Seydoux embodies this new collection and jumps into a fantasy illusion where clubs bloom, spades pierce, diamonds sparkle, and the almighty heart reigns. Through a transversal collection, Game On plays its ace on the House’s most iconic pieces including leather goods, ready-to-wear, shoes and accessories.

Game On Canvas sees the Monogram reinterpreted on a black or white background with contrasting colours of bright blue and poppy red – a tiny heart replaces the House’s signature blossom. Here, the Petite Malle and Vanity PM in black and white make for an eye-catching statement. The geometric Square bag in white leather with a golden chain ups the ante.

The Dauphine, Speedy, Neverfull, and Keepall in Game On Monogram are adorned with enlarged suits of cards, giant hearts and blossoms in vivid red, blue, pink and purple, paired with golden hardware. A pair of Archlight trainers in white with leather trimmings sport a bright red heart, perfect to pair with the Paname bags duo. The queen of hearts, the Monogram Heart bag, stands true to its name as the first ever heart shaped bag. Raising the stakes, Capucines BB in white Taurillon leather and the Twist in white Epi leather complete this game of illusion.

My three favorites: Dauphine, Speedy and the Archlight trainers.

A royal flush, the collection expresses a particular art of living that keeps the trunk-making heritage alive. It’s the symbolism of a deck of cards, the traveller’s loyal companion, endless entertainment that cultivates togetherness. Game On is a lighthearted adventure in which all of the House’s spheres of expertise play a role, driven by passionate craftsmanship, their winning hand.

Already available in selected Louis Vuitton stores worldwide.

LoL, Sandra

Photos: © Louis Vuitton

Louis Vuitton F/W 2020 Ad Campaign

Louis Vuitton reveals its F/W 2020 campaign directed and photographed by Nicolas Ghesquière, Artistic Director of Women’s Collections and I am loving the pieces.
Representing total creative investment in a very personal collection, the campaign expresses contemporary freedom and the pure pleasure of clothing that is open to all manner of audacity.

To photograph this campaign, Nicolas Ghesquière invited Louis Vuitton’s friends and family to his photography studio, a creative laboratory on the Quai Voltaire in Paris: among them were close friends whose personality inspires him, kindred spirits, and favourite faces. Celebrity friends, beloved models, astonishing artists and athletes include Léa Seydoux, Marina Foïs, Noémie Merlant, Akon Changkou, Stacy Martin, Dina Asher-Smith, Lous and the Yakuza and Sora Choi. In all, 20 personalities he wished to represent in their essence. The same holds true of the House’s iconic bags that accompany this stylistic exercise — the Capucines, the Twist, the Pont 9 and the Dauphine.

With the same candor, Nicolas Ghesquière incorporates the new line «SINCE 1854
A precious jacquard inscribed with a fundamental date, 1854, sprinkled among Monogram flowers in a nod to the year the House was created. Already iconic, this Monogram distills the Louis Vuitton spirit on timeless pieces such as the Dauphine, the Neverfull and the Petit Noé. The signature «SINCE 1854» also figures on a wardrobe of essentials and accessories.

Says Nicolas Ghesquière of the campaign, «I thought it would be interesting to extend my work to photography, to follow through to the end of the creative process and give the collection its final punctuation. In this portrait gallery, everyone is there for my own personal reasons, and I liked discovering new connections with people I knew already. I also wanted to bring unity to different aspects of the House, a circular vision of what happens here. To give a timeless aspect to creations that are very anchored in the season. For me, moving into photography came from a desire to reflect the feeling we share when we’re working on a collection

The campaign will be unveiled in September 2020 publications worldwide.

LoL, Sandra

Photos: © Louis Vuitton

Louis Vuitton Leather Goods Campaign

Louis Vuitton presents the second wave of its leather goods campaign, dedicated to the House’s «New Classics» bags as presented by actresses Alicia Vikander and Léa Seydoux (for the first campaign launch, click here for the previous post). Against the bright blue of a Californian sky, Craig McDean photographs these strong, graceful women and their Louis Vuitton bags.

Alicia Vikander carries the Capucines and Twist designs, while Léa Seydoux opts for the Dauphine and Capucines. The print campaign styled by Marie-Amélie Sauvé will feature in international magazines starting October, alongside a series of short digital films.

LoL, Sandra

Alicia Vicander with the Capucines bag in cream.

My favorite: Alicia Vicander with the Capucines bag in baby blue.

Alicia Vicander with another classic, the Twist bag.

Léa Seydoux and her Capucines choice in black.

Another great choice: Léa Seydoux opts for the Dauphine bag.

© Photographer: Craig McDean
Fashion: Marie-Amélie Sauvé