Prada Marks Anniversary of Timecapsule NFT

Prada announces the twelfth installment of its Timecapsule NFT Collection. Featuring a yellow and grey design in the style of a tank-top, the drop on May 4th continues Prada’s expansion into the Web3 community.


This drop celebrates the one-year anniversary of Prada’s NFT Timecapsule collection. Through this journey, Prada is creating a unique experience that combines its rich heritage and creativity with innovative technology and utilizing archived materials to provide a phygital experience for collectors. Over the last year, the Prada Crypted community were offered opportunities to attend exclusive experiences, such as trips to their fashion week shows in Milan and invitations to cultural events such as Prada Extends and Prada Mode. Prada looks forward to continuing its exploration of this dynamic and evolving space and collaborating with different creators and artists.

For drop #41 of the Timecapsule collection, Prada crafted a tank top in grey and yellow striped technical fabric with striped monochrome knit borders featuring the iconic Prada enameled triangle logo and the name of the month transferred on the back. Each shirt comes accompanied with its own gifted NFT, serving as an invitation to join Prada’s exclusive Crypted NFT community on Discord.

Prada continues to create unique experiences for its community, with members receiving an invite to attend the ninth iteration of Prada Mode in Tokyo on May 12th and 13th 2023. This event will see the Tokyo Metropolitan Teien Art Museum transformed into a space where the guests can explore art in different forms and experience the historic architecture, the museum and the site-specific artworks, curated by Kazuyo Sejima – architect and a long-term collaborator of Prada.
Purchasers of Prada Timecapsule items prior to the launch of the NFT initiative in June 2022 can retroactively claim past Timecapsule NFTs in sync with their existing physical product. More details can be found on the Prada Crypted Community on Discord.

The drop is limited to 50 items, for 24 hours only, starting fromMay 4th, 2023 at 3pm CET.
To be eligible, you must:
● Hold a Prada Timecapsule NFT in your wallet (purchased from Prada directly or secondary market)
● Be part of the Prada Crypted discord
● Be verified as a holder and have the green tick to prove verification in the Prada
Crypted Discord

LoL, Sandra

Photos: ©Prada
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Prada Drops Eleventh Timecapsule NFT

Prada announces the eleventh installment of their Timecapsule NFT Collection. Featuring a brand new design and in the style of a tank-top, the drop on April 6th continues Prada’s expansion into the Web3 community.

For drop #40 of the Timecapsule collection, Prada is offering the first of three unisex tank tops, inspired by the style of a basketball jersey, made with upcycled fabrics from the Prada archive. The April piece is a two-tone satin tank top in elegant and sophisticated colors, with multicolored knit borders made of silk yarns. Each shirt comes accompanied with its own gifted NFT, which serves as an invitation to join Prada’s exclusive Crypted NFT community.

Prada continues to give behind-the-scenes opportunities as they offer Prada Crypted Discord community members access to unique events and experiences. For this April drop, Prada is inviting one fortunate NFT holder to attend Prada Frames in Milan on April 17th, 18th and 19th within the framework of the Salone del Mobile. The symposium, curated by designer duo Formafantasma, explores the complex interaction between design and the environment under the theme ‘Materials in Flux’, the concept of waste as matter in transformation. Further details on Prada Frames are available here.

In the continuous expansion of their Web3 community, those who purchased a Prada Timecapsule prior to the launch of the NFT initiative in June 2022 can retroactively claim past Timecapsule NFTs in sync with their existing physical product. More details can be found on the Prada Crypted Community on Discord.

The drop is limited to 50 items, for 24 hours only, starting from April 6th, 2023 at 3pm CET.

LoL, Sandra

Photos: ©Prada
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

Prada Drops Seventh Timecapsule NFT

Prada announces the seventh installment of the Timecapsule NFT Collection. On December 1st, in celebration of the festive season, there will be an exclusive holiday drop of a gender neutral sweater along with a gifted NFT.

The latest NFT drop is #36 in the Timecapsule collection. Reimagining the traditional holiday themed sweater, the primary colours will be red and white, with black stripes visible on the bottom and on the cuffs. The Merino wool sweater is made with a special Norwegian jacquard knitting technique, while the PRADA logo and DECEMBER lettering featured on the sweater are made with an embroidery technique.

As with previous drops, Prada wants to continue to offer exclusive opportunities for their Web3 community. Timecapsule NFT holders will have the opportunity to gain access to exclusive events and experiences including invitations to special events such as Prada Extends and Prada Mode, which are held around the world. NFT holders from the first six drops will be in with an exclusive chance to attend Prada Extends Miami on the sidelines of Art Basel 2022. Earlier this month, previous NFT holders had the opportunity to attend the eighth iteration of Prada Mode, a traveling social club that provides members with a unique art experience along with music, dining and conversations, which featured an installation by artist Damien Hirst in Dubai.

Registration for Prada Extends Miami is available within the «Experiences» section inside the Prada Discord Channel. All information on the RSVP process is shared with community members on the Prada Discord Channel.

The Timecapsule drop is an online monthly event that takes place on the first Thursday of every month. Limited quantities of the Timecapsule Collection products are made available for 24 hours. Each limited-edition Timecapsule item has its own unique serial number (limited to 50 pieces) and is prepared for delivery with custom packaging. By purchasing the Timecapsule, customers will be able to redeem the related NFT. With this process, Prada maintains consistency and harmony between the exclusivity of the Prada Timecapsule and the rarity of the corresponding NFTs.

Each NFT includes the drop serial number and the serial number for its accompanying physical item, so there is a direct relationship between the physical and virtual products. NFT owners are eligible to participate in exclusive benefits and experiences, as well as gain priority access to future drops.

Prada Timecapsule NFTs are issued on Ethereum infrastructure, offering a secure and user-friendly experience. The Aura Blockchain Consortium provides the underlying NFT solutions and technology.

LoL, Sandra


Photos: ©Prada
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

Prada Drops Second Timecapsule NFT

Prada announces the release of its second Timecapsule NFT Collection, which is linked to both a gender-neutral physical product and a gifted NFT. This NFT drop follows the launch of the first Timecapsule NFT Collection on June 2nd in collaboration with artist Cassius Hirst.
The Timecapsule NFT Collection debut resulted in an immediate sell-out of the collection. The launch also coincided with the creation of the «Prada Crypted» server on Discord which gained a large following solidifying the brands commitment to building an inclusive Web3 community, but this is just the beginning of the journey.

A key design element of this latest Timecapsule shirt is that the garment is made from upcycled fabrics from the Prada archives. By turning iconic printed textiles into a unique design, these materials are given a new life, perfectly in line with the Brand’s sustainability strategy and approach to circular thinking.

This shirt, which is #31 drop in the Timecapsule Collection, is emblazoned with the calendar month of «July». It features a black color pipeline matched with the Holliday & Brown tulip print on a cotton poplin base. It also features a «Jacquard Animalier» silk brocade and lurex fabric; as well as Jacquard Thrush (flower), a silk fabric produced from an early 20th century French archive. The final details of the design include a «Poplin Loto» printed fabric with deco inspiration.

The Timecapsule is a monthly online event: for 24 hours, on the first Thursday of every month, an exclusive item is made available on prada.com in very limited quantities, in selected markets. Each limited-edition Timecapsule item is associated with a unique serial number and is delivered with custom packaging. By purchasing the Timecapsule, customers will be able to redeem the related NFT which will be available, in a second phase, also for those who bought the Timecapsule dating back to the first launch in December 2019. As such, there is a synergy between the Prada Timecapsule and the scarcity and desirability of NFTs.

The NFT includes the drop serial number and the numbering of each physical item in order to have an exact correspondence. NFT owners are then offered exclusive benefits and experiences as well as access to future drops. Prada Timecapsule NFTs are issued on the Ethereum blockchain, offering a secure and user-friendly experience. The drop is facilitated by leveraging the Aura Blockchain Consortium’s NFT Solution and technology.

The Prada Timecapsule drop is open to customers in Australia, Austria, Belgium, Brazil, Canada, China Mainland, Denmark, Finland, France, Germany, Greece, Hong Kong S.A.R., Ireland, Italy, Japan, Luxemburg, Monaco, Netherlands, New Zealand, Norway, Portugal, Republic of Korea, Singapore, Spain, Sweden, Switzerland, Taiwan (China), Turkey, United Arab Emirates, United Kingdom, United States for 24 hours only, starting from July 7, 2022 at 3pm – CEST, limited to 50 items.

LoL, Sandra

Photos: © Prada
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.