Shopping Paradise: Outletcity Metzingen

In the end of last month, when I attended the opening of the BOSS flagship outlet (for the previous post, please click here), I told you already a little bit about the OUTLETCITY METZINGEN in Germany, located close to the city of Stuttgart. High end brands such as BreitlingBurberry, Bottega Veneta, Gucci, Prada, Fendi, Valentino, Missoni and soon also Moschino and Alberta Ferretti can be found here alongside many others for a great price. Personally speaking, some of the stores look better and are bigger than in Zurich…

Just opened on September 26, 2019: Fendi at OULETCITY METZINGEN.

Superlative is the magic word when you want to talk about this shopping village that stands for one thing above all else: the exciting combination of supposed contrasts. If you appreciate unusual and exclusive shopping experiences for a great budget, this will be your new shopping destination. At OUTLETCITY METZINGEN, you can immerse yourself in a world of exclusive brands in an authentic inner-city atmosphere within award-winning architecture and take advantage of discounts of up to 70% all year round. Whether you want high fashion or outdoor clothing, exclusive It-pieces or just the thing for the whole family, the outlet’s wide range of premium and luxury brands makes it easy for you to find exactly what you need.

Award-winning architecture at OULETCITY METZINGEN makes you feel visiting an amazing US mall.

This weekend would be a great opportunity to visit one of Europe’s most popular outlets as OUTLETCITY METZINGEN is celebrating in a big way on October 11 and 12, 2019. The so-called FASHION CITY EVENT offers special highlights, great promotions, shopping on Friday until midnight and the start of the outlet’s own club for customers. The different celebrations seek inspiration from shopping metropoles such New York, Paris, Milan or Shanghai. Sightseeing from a new perspective – all dedicated to fashion – and for a great budget! Enjoy!

LoL, Sandra

Inside the Gucci outlet store.

Inside the new Valentino outlet store.

Don’t miss the gigantic Prada outlet store on two levels.

Welcome to Jimmy Choo at OULETCITY METZINGEN.

Photos: © Sandra Bauknecht

My Look: Boss Outletcity Metzingen

Last Thursday, I went to Metzingen in Germany, a picturesque town close to the city of Stuttgart, that is dedicated to shopping. Once you arrive, you will think, that you made it to a gigantic American shopping mall – OUTLETCITY METZINGEN, where you can find high-end designer stores, such as Gucci, Prada, Burberry and many more with discounts of up to 70% all year round. The reason for my visit was the opening of the newly built BOSS Flagship Outlet that offers the complete product range on a sales area of over 5,000 square meters and that is the largest store of the HUGO BOSS Group worldwide.

To celebrate the occasion, over 600 guests, among them brand ambassadors, German supermodel Eva Padberg and actress Bettina Zimmermann, were invited to indulge in special treats, such as being sketched by an illustrator, or getting their new sweaters or T-shirts personalized. Eva told us that her favorite fashion trend for the upcoming season is pink, no wonder she wore a pink BOSS sweater and looked stunning in it.

My look: Dark blue leather biker jacket, long belted palm-leaf printed silk dress, white booties, and Taylor crossbody bag in black, all by Hugo Boss.

All pieces that I am wearing in this post are available now at the BOSS outlet store. OUTLETCITY METZINGEN is absolutely worth the visit and something special is coming up. On October 11 and 12, 2019, the shopping destination is celebrating in a big way with the FASHION CITY EVENT, that offers special performances, great promotions, shopping on friday until midnight and the start of an own CLUB for customers.

Stay tuned, as I will tell you more about it next week.

LoL, Sandra

Photos: Hanna Ruff (Instagram @blubbhanna @hr_photodesign)
Photos during the event: © Sandra Bauknecht

At the Opening of Vogue’s First Concept Store

My dear readers, it is very important that you read until the end of this post as a very special treat is waiting for you to celebrate 9 years of my blog! I am convinced you will love it…

The idea of the concept store is by no means unheard of nowadays. In 1990 the first one of this kind opened its doors in Milan, 10 Corso Como, followed by Opening Ceremony, Colette and Dover Street Market, just to name a few.

The new VOGUE concept store inside the OUTLETCITY METZINGEN

What is a concept store? A 360 degrees experience, a type of living magazine, offering a unique mix of art, fashion, one-of-a-kind homeware and accessories. Christiane Arp, Editor-in-Chief of VOGUE Germany, takes the idea a step further. The tall blonde has been dedicated to supporting emerging talent within the fashion industry since many years. In 2011, she launched the VOGUE Salon, an initiative to grant up-and-coming German fashion designers the opportunity to present exclusive collections to industry opinion leaders. It takes place twice a year during Berlin Fashion Week.

With Christiane Arp, Editor-in-Chief of VOGUE Germany, at the VOGUE concept store opening.

Now, Christiane Arp takes her engagement a step further. Looking for new ways for print media to attract readers and to create attention for the brand itself, she had the idea to launch the VOGUE Concept Store in cooperation with OUTLETCITY METZINGEN.

From left to right: Tim Labenda, David Tomaszewski, Marina Hoermanseder, William Fan, Jeanne Zizi Margot de Kroon, Wolfang Bauer (CEO OUTLETCITY METZINGEN) and Christiane Arp.

Chosen for their one-of-a-kind viewpoints and unparalleled talent were Marina Hoermanseder (click here for a previous post about her collaboration with EOS), Tim Labenda, Dawid Tomaszewski, Jeanne Zizi Margot de Kroon and William Fan. The pieces of the respective designers, which are not older than three months, were bought by OUTLETCITY METZINGEN, which is operating the store in collaboration with VOGUE that is in charge for the marketing and advertising in return. Christiane Arp herself made the selection.

Always at work – here during the fashion show.

It is a win-win situation – a great way to support emerging talents in Germany. The young designers receive through the sale enough money to invest in their next collection.

The pop-up store will be there for six month until April 2019. Inside, you can find many interactive and augmented reality features such as ideas how to style the pieces. Moreover, via your smartphones, you can access information about the designers themselves and their inspirations.

The bestseller that night was definitely the VOGUE logo tops, sweatshirts that came with the latest issue of VOGUE Germany.

Catching up with longtime friends at the opening: Ingrid Hedley, Marketing Director VOGUE & AD Architectural Digest, and Marina Hoermanseder.

And when you are wondering why VOGUE opened in Metzingen in an outlet mall, that seems to be in the middle of nowhere, remember where Carla Sozzani opened her 10 Corso Como shop almost 30 years ago. The location seemed very far away to the people and it was not glamorous at all with its concrete floor. At the time, Via Monte Napoleone was considered the only shopping street. You have to think in new ways, especially print media… the same goes for blogging by the way.

Before it’s in Fashion, it’s in VOGUE! or let’s say now in the VOGUE concept store! And before that of course in Sandra’s Closet :-)!

To celebrate the 9th anniversary of my blog, I have a treat for you. When I was at the opening party of the VOGUE concept store, I was truly overwhelmed by the size and the design of the the OUTLETCITY METZINGEN. Personally speaking, some stores look so much better and are bigger than in Zurich. I attached a few pictures for you below. The collections on display are from S/S 2018 with prices marked down up to 70%.

Metzingen is not far from Stuttgart in Germany. The little village is dedicated to its OUTLETCITY. You can find many hotels and restaurants. If you prefer staying in Stuttgart, no problem, there are bus transfers for Metzingen, leaving from most of the hotels.

Toasting with Christina Gobil at the opening of the VOGUE concept store to 9 years of Sandra’s Closet!

HERE COMES MY ANNIVERSARY TREAT FOR YOU:

As my dear reader, you are entitled to the VIP Shopping Pass:
Mention «Sandra’s Closet» when you arrive at the International Service Point, located at Reutlinger Strasse 58, 72555 Metzingen, Germany.
You will receive a VIP Shopping Pass, a welcome Winzersekt (a vintner’s sparkling wine – German kind of champagne) and a coffee voucher. The VIP Shopping Pass offers also an extra 10% discount at the Vogue Concept Store and other participating stores.
The offer is valid until March 31st, 2019.

Have fun shopping!

LoL, Sandra

Bottega Veneta in OUTLETCITY METZINGEN

Prada in OUTLETCITY METZINGEN

Jimmy Choo in OUTLETCITY METZINGEN

Gucci in OUTLETCITY METZINGEN

The Burberry shop in OUTLETCITY METZINGEN has already the new logo.

The whole area looks like one of those amazing gigantic US shopping malls.

Photos: Courtesy of VOGUE, OUTLETCITY METZINGEN and © Sandra Bauknecht