My Look: New York Nights


New York nights are truly special. The city that never sleeps has that certain vibe that let’s you be full of energy. Here you see me leaving to the H&M x Balmain launch party. I wore this Balmain dress which is one of the iconic vintage pieces that inspired Olivier Rousteing for his designer collaboration with the Swedish fashion brand. I got a lot of compliments for it that night!

My look: Feather cape and embellished metallic jacquard mini dress, bothicon by Balmain, studded bucket bag by Miu Miu, suede overknee boots and earrings, both by Dior, Limelight Gala watch by Piaget and diamond ring by Vainard Fine Jewellery.

LoL, Sandra
















Photos: © Sandra Bauknecht

At the #HMBalmaination Party in NYC

HMBALMAINATION Party in NYC-SandraBauknecht

What a night in NYC! I am still overwhelmed by this glam and fun event where the fashion and Hollywood elite joined forces on Wall Street to celebrate the launch of the amazing collaboration between Balmain and H&M. More is more is definitely something that goes for the Parisian Maison and yesterday was proof for it!

”Tonight has been a dream come true for me. The energy and vibe are unbelievable.” – Olivier Rousteing

Sandra_Bauknecht_Olivier_Rousteing_BalmainOlivier Rousteing with me last night

Just like the opulent collection designed by Creative Director Olivier Rousteing, the party in the Big Apple was extra everything. Rousteing, who is bringing the brand’s DNA of music, couture, luxury and pop culture – he is the designer with the biggest instagram follower ship – together, said: ”Tonight has been a dream come true for me. The energy and vibe are unbelievable.” He created the hashtag #HMBalmaination where people could follow live the best moments of the night.


2015-10-21 01.35.23

When I arrived at 23, Wall Street, I entered the highly secured venue over the stairs and found an ambiance similar to a subway system, referencing the campaign film – where Kendall Jenner, Olivier’s muse and friend, stars as the leader of a dance crew. While enjoying champagne, I mingled with the A-list crowd of top models, celebrities and Hollywood actors.


Sandra_Bauknecht_Ellie_GouldingSinger Ellie Goulding with me


After the cocktail reception, I entered the next hall where the runway was built over two stories. Before the show actually started, a live dance performance took place as well as an exclusive sneak peek of the campaign music video. The guests were truly cheered up when Kendall Jenner opened the  catwalk, followed by some of the hottest models in the industry right now.

Front Row_HMBalmainationSwiss front row power: Kerstin Netsch, Editor in Chief Friday Magazine and Caroline Piccinin, Le Matin with me in the middle.

Kendall Jenner-First Look_HMBalmainationKendall Jenner opening the runway

Jourdan Dunn_HMBalmainationJourdan Dunn

Alessandra_AmbrosioAlessandra Ambrosio wearing Olivier Rousteing’s favorite piece from the collection: the pearl-embroidered jacket.

Gigi_Hadid_HMBalmainationGigi Hadid

KarlieKloss_HMBalmainationKarlie Kloss was my favorite on the runway.

Toni_Garn_HMBalmainationToni Garrn

The collection is all about affordable luxury. Olivier Rousteing took some of his best creations he designed over the past seasons and made them into one collection. Compared to other designer collaborations H&M did in previous years, the pieces are more expensive but I am still pretty amazed how this craftsmanship is possible for that amount of money. The collection is truly beautiful with lots of items you can enjoy for a very long time.

BackstreetBoys_BalmainationThe Backstreet Boys

After the show, it was all about the music and energy. A live concert by the Backstreet Boys took guests back in time, especially my humble self as over 20 years ago, I was with them on a Germany tour with my own band. Personally speaking, the Balmain x H&M launch party was one of those nights you never want to end!

BackstreetBoys Perform in front of the ALISt CrowdOlivier Rousteing and his friends, among them Kendall Jenner, Gigi Hadid and Alessandra Ambrosio, cheered to the Backstreet Boys.

The Balmain x H&M collection features fashion and accessories for both men and women, and will be available in selected stores and at starting November 5.

Now have fun to scroll through some more impressions of the night and check back in for more updates as I just uploaded my own photos today. The internet is too slow… there is much more coming up. Now I have some appointments in NYC before I am heading back home!
Talk to you when I am in Europe…

LoL, Sandra

Sandra_Bauknecht_Rene_ZiboldRené Zibold, PR and Communication Manager at H&M Switzerland (@monsieurené), is looking good in my marabou stole.

HMBalmaination - 11Guests being crazy about the red carpet arrivals.

Sandra_Bauknecht_Diane_KruegerGerman actress Diane Kruger

IMG_3327Amazing ambiance.

BackstreetBoys_HMBalmainationWe couldn’t get enough of the Backstreet Boys!

Caroline_Peccinin_Sandra_BauknechtAlways a lot of fun with my colleague Caroline Piccinin from Le Matin in Geneva.

IMG_3324The normal craziness at the pop-up store late at night.

POP_UP_STORE_HMBALMAINATIONThe clothes come well-protected in plastic hangers.

Olivier at the pop-up storeOlivier Rousteing even joined in the shopping fun late at night.

All Photos: © Sandra Bauknecht

Ready for #HMBalmaination

Balmain HM

Hello from New York City where I arrived yesterday. Tonight is the night: H&M x Balmain‘s launch ​party celebration will take place starting at 7pm local time with cocktails, followed by the fashion show, a concert and of course the pop-up store where guests are able to shop the collection before it will officially hit the stores on November 5, 2015.


I will be attending the event tonight and keep you updated on instagram @sandrascloset but you can also watch the live stream HERE or follow the #HMBalmaination hashtag to see whats happening at the show!

Below are some of my first impressions:


Still breathtaking: the first view on NYC when you come from the airport.


My hotel: The Nomo Soho, the former Mondrian Hotel, where I also stayed three years ago for the H&M x Maison Martin Margiela launch event.


The view from my hotel room.


A gift: the beautiful scarf.


Now, I am on my way to preview the collection ahead of the show and to interview Olivier Rousteing, Creative Director of Balmain and the fashion designer with the most instagram followers on earth.

Stay tuned for my report from the event coming up soon…

LoL, Sandra

Photos: Courtesy of H&M and © Sandra Bauknecht

Next Stop: NYC for #HMBalmaination

Balmaination3Cover Balmination

On Monday morning, I will be on my way to NYC for the launch event of H&M x Balmain and I couldn’t be anymore excited about it. First of all, I love the French Maison as you know and second of all, H&M throws the best parties for their designer collaborations.

Do you remember…
2011 H&M x Versace in NYC
2012 H&M x Maison Martin Margiela in NYC
2013 H&M x Isabel Marant in Paris
2014 H&M x Alexander Wang in NYC

Below you can take a peek at what’s to come. I included for you photos of the campaign and the lookbook. You will be absolutely amazed!

From draped satin skirts to skintight pants, from embellished dresses to the iconic wide belts, all pieces are shockingly affordable Balmain signatures that are as desirable as the runway collections Olivier Rousteing shows on the Paris catwalk season after season.

Balmaination 4A little preview of the collection that took place in May 2015 Balmain designer Olivier Rousteing showed up with models Jourdan Dunn and Kendall Jenner, all wearing Balmain x H&M, at the 2015 Billboard Music Awards at the MGM Grand Garden Arena in Las Vegas, Nevada.

Many of those must-haves are reimaginings of the French Maison’s classics, here are some examples:

Balmaination-Look 1Left: H&M x Balmain – Right: Balmain F/W 2013 Look 8

Balmaination Look 2Left: H&M x Balmain – Right: Balmain F/W 2012 Look 7

Enjoy the whole collection below and stay tuned for more coming up from NYC. Don’t forget to follow me on Instagram @sandrascloset for live updates!

LoL, Sandra





























Photos: Jason Merritt/Getty Images, via and Courtesy of H&M

H&M x Balmain


Last night at the Billboard Music Awards, Balmain‘s Olivier Rousteing arrived on the red carpet with Jourdan Dunn and Kendall Jenner in gorgeous outfits which obviously seemed to be by the French house.


However, Rousteing took the opportunity to tell the world that the ensembles were actually a first look at Balmain’s upcoming collaboration with H&M that will hit the stores worldwide on November 5, 2015. What great news to start the week!

LoL, Sandra

Photo: Jason Merritt/Getty Images

Affordable Balmain


Have you always dreamed of having a fabulous Balmain piece in your closet but your budget has never allowed it? This wish might become soon reality. The French brand has announced the launch of a second line, Pierre Balmain, for S/S 2012 which will range around €120 for a tee, €250 for jeans and approximately €350 for a jacket.

Here are the first pics that honestly didn’t convince me so much. But with the economy not at its best, Decarnin gone, the customers that are willing to spend €10.000 on an embellished leather jacket might not be so easy to find.


The diffusion line will be produced with Italy’s Itierre SpA that also licenses Just Cavalli for example. Interesting to know is that instead of Balmain’s new main line designer Olivier Rousteing overseeing the collection, an completely independent creative team will be working on it. Honestly, I think the only thing those two lines might have in common, will be the name but I am sure that Pierre Balmain will sell like crazy.

LoL, Sandra

PierreBMenPhotos: Courtesy of Balmain