Miu Miu Takes You to Saint Malo

Exploration, excitement, a voyage to new territories. Miuccia Prada toys with all the characteristics of a nautical atmosphere – colours, insignias, attitudes – to create a Miu Miu Maritime collection, refracting these archetypal and classic sartorial gestures into unexpected new forms.

Silhouetted against twin expanses of blue – the sky and the sea – the Miu Miu crew of feminine sailors are captured by Johnny Dufort, poised on the concrete ramparts of the Plage de Bon-Secours at Saint Malo – a bathing pool jutting into the sea, man meeting nature. At this point of embarkation, where land meets water, this Miu Miu crew gazes out to the distance in anticipation – of a new beginning, a different season, a different perspective, broadened horizons. As ever, these Miu Miu women are part of a collective, a group – here, they are a fleet, an admiralty, their clothing unifying them, signifying their bond.

The clothes are fresh, spirited, evocative of mariner attire yet exaggerated by the lens of fashion. Traditionally masculine gesturesthe flap collar, wide shoulders, an air of utility – are abstracted to be fused with the inherently feminine, with softly rounded sleeves, lace detailing, ruffles, bows. Created for summer, the fabrics are crisp, light, honest: satin pois, popeline, hard-wearing cotton denim – in marine blue, white, palest pink, officer’s red. This visual language, inextricably tied to nautical attire, can simultaneously speak of other worlds – borrowed for children’s clothing and casual attire of the past, today those details evoke, in the subconscious, youthfulness, vacation, freedom.

Maritime speaks of possibilities – the commencement of a journey. The coastline is not the end of the land, but rather marks the start of something new. A collection of hope to enjoy this summer with hopefully a little bit of normality again …

For F/W 2020, Miuccia Prada already showed maritime influences on the runway. I got these two pieces that I absolutely love to wear.
Left: Sailor-collar lambswool bodysuit
iconRight: Sailor-collar cotton-poplin shirt

If I vetted your appetite for Saint Malo, have a look at the Thermes Marins de Saint Malo. The seaside resort launched their own skin-care line in 2005, that is an alliance of scientific research, naturalness, expertise and modern technology. In Switzerland the products are available at Import Parfumerie. Maritime cosmetics and maritime cosmetics go well together, don’t you think. Beauty, born of the sea…

LoL, Sandra

Photos: © Miu Miu, © Thermes Marins de Saint Malo
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In The Hamptons


Greetings from the Hamptons! I arrived here yesterday after a very pleasant but long journey. Baume et Mercier, the well-known Swiss watchmaking company, invited me to experience and enjoy the seaside living in the Hamptons. During those three days, the new interpretation of the house’s famous Hamptons Collection will also be unveiled.

The claim is: Life is about moments. I am pretty sure that I will be able to share many of those with you in the next days. So please stay tuned for more to come.


Baume et Mercier sent me a booklet before the trip with all information needed that included also a very detailed list “What to bring” which I truly liked.


Last night, we started the experience with a lovely dinner at the Surfside Lodge in Montauk, NY. It is a place for surfers to hang out and is full of beautiful little details.

Here you can see me with my interpretation of the Hamptons style. I chose the maritime colour combination: White-blue-red and added some nautical stripes.

Blouse – Prada, Dress, Jacket and Shoes – Gucci, Bag, Earrings and Bracelet – Chanel.

LoL, Sandra






Photos: © Sandra Bauknecht