Burberry Hires Riccardo Tisci

The guessing is over! Breaking news… Burberry has named its new chief creative officer, effective March 12, 2018 and its is no other than Riccardo Tisci who succeeds Christopher Bailey after 17 years at the British fashion house.

Christopher Bailey’s final collection for S/S 2018 at Burberry pays homage to LGBT pride and was shown in London last month.

Tisci himself had been more than a decade creative director at Givenchy – modernizing  the Maison’s aesthetic for an entirely new generation of customers (for a previous post, click here please). Being known for his dark and subversive collections with religious and gothic references, he made Madonna, Rottweiler and Bambi sweaters popular and modernized floral prints.

In his new role, Tisci will be based in London and direct all of Burberry’s collections, presenting his first for the brand in September. A city where it all started for him at the age of 19. Born in Taranto in Southern Italy, fatherless and the youngest of nine siblings – all of whom were female – Tisci escaped to the British metropole and attended the prestigious Central St. Martins.

Marco Gobbetti

In 2005, Marco Gobbetti, who was president and CEO at Givenchy at that time, spotted the talent of «unknown» Tisci and hired him as a designer. We all know that this was a great decision as Tisci has transformed Givenchy’s womenswear, menswear and accessories into something uber cool. Now, Gobbetti seems to look for a revival as he is now Burberry’s chief executive.

Towards BoF, Gobbetti said: «Riccardo is one of the most talented designers of our time. His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today’s luxury consumer. Riccardo’s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury

«I have an enormous respect for Burberry’s British heritage and global appeal and I am excited about the potential of this exceptional brand,» added Tisci. «I am honoured and delighted to be joining Burberry and reuniting with Marco Gobbetti.»

I cannot wait to see Tisci’s first collection for Burberry…

LoL, Sandra

Photos: Courtesy of Givenchy and Burberry

Christopher Bailey To Exit Burberry

Yesterday, I got the news that after 17 years at Burberry, Christopher Bailey is set to leave the iconic British fashion house in the end of March 2018 making way for a new vision in the brand’s creative strategy.

A digitalized shopping experience at Burberry’s Regent Street store in London.

46- year-old Bailey joined Burberry in 2001 and became CEO and chief creative officer in May 2014. He led the company through successful years, especially when the brand focused a lot on social media. Like other fashion houses, Burberry has endured a difficult period in recent years and in July 2017, Bailey was succeeded as CEO by Marco Gobbetti in July this year who brings a new vision to the brand.

Marco Gobbetti

«Burberry has undergone an incredible transformation since 2001 and Christopher has been instrumental to the company’s success in that period,» said Gobbetti in the official statement. «We have a clear vision for the next chapter to accelerate the growth and success of the Burberry brand and I am excited about the opportunity ahead for our teams, our partners and our shareholders

Christopher Bailey

«It has been the great privilege of my working life to be at Burberry, working alongside and learning from such an extraordinary group of people over the last 17 years,» said Bailey. «I am excited to pursue new creative projects but remain fully committed to the future success of this magnificent brand and to ensuring a smooth transition

An iconic piece and a must-have for every closet:
The Kensington Long cotton-gabardine trench coat

Rumors are that Phoebe Philowho worked alongside Gobbetti so successfully at Céline (Gobbetti was CEO at the French luxury brand before), could be a potential candidate to succeed Bailey. Burberry shares fell 1.46 percent on the news of the designer’s departure in London trading.

Burberry F/W 2017 show

TO SHOP BURBERRY ONLINE, CLICK HERE PLEASE.
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LoL, Sandra

Photos: Courtesy of Burberry