Meet Wanda

Meet Wanda, the new contemporary bag from the House of Ferragamo honouring the late Wanda Miletti Ferragamo, who took over the reins when Salvatore Ferragamo passed away in August 1960. Until her death on 19 October 2018, at the age of 97, she was the intelligent and steadfast leader of the Salvatore Ferragamo company, overseeing the growth of the entire company from management and finance to inventory and technical issues. Her mission was striving to push forward and maintain her husband’s legacy in the world of quality Italian goods.

Ferragamo’s new creative director, Maximilian Davis, reimagined the bag in three new geometric proportions. «I want each piece to feel playful, but also desirable as an object,» he says. «I want it to stand on its own.»

Compact and sparkly, the micro version of the Ferragamo Wanda bag is my favorite and comes covered in tonal micro-crystals so it can go with yours on your most special occasions. The lines are geometric, with the handle integrated into the panels and Gancini buckles on the sides that are a lovely nod to the Italian brand’s heritage. Carry it as a handbag or crossbody bag with the detachable strap.


LoL, Sandra

Photos:© Ferragamo / © Sandra Bauknecht / @georgiashane
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My Look: Well Red

I am painting the town in the most singular shade around. Well red! Ferragamo’s new designer Maximilian Davis does such a great job reviving the Italian fashion house, that I had to have this super limited sparkly outfit from the S/S 2023 collection. I wore it to a great event with NET-À-PORTER and La Prairie in London.

My look: Red crystal-embellished sheer top, matching red crystal-embellished pants, and Wanda crystal-embellished mini bag, all by Ferragamo, Angel leather platform sandals by Gucci, black jacket with satin lapel by Balmain, sunglasses by CHANEL, and coral earrings by Oscar de la Renta.

LoL, Sandra

Photos: © Sandra Bauknecht / @georgiashane
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

Ferragamo Appoints New Creative Director

Salvatore Ferragamo is shaking things up with a very exciting appointment. Just a few months after announcing the arrival of Marco Gobbetti as CEO, the Italian label has named 25-year-old emerging British-Trinidadian designer Maximilian Davis its new creative director, replacing Paul Andrew, who exited the Florence-based label last March as part of a major shakeup.

«I am delighted to welcome Maximilian at the house of FerragamoGobbetti said in a press release. «The clarity of his vision together with the level of execution and his powerful aesthetic make him one of the most brilliant talents of his generation. His work is defined by elegance, refined sensuality, and constant commitment to quality

Maximilian’s S/S2021 collection featured cutout dresses, sleek tailoring and beautiful gowns.

Maximilian Davis

Davis, one of London’s buzziest emerging talents, will join the brand on March 16, 2022. He graduated of the London College of Fashion, and has worked under designers including Wales Bonner, Mowalola, Asai, and Supriya Lele before launching his namesake label in 2020. He was shortlisted for the prestigious LVMH Prize this year, but pulled out of the competition earlier this month.

Salvatore Ferragamo (1898–1960)

Ferragamo has been underperforming lately. Once the Italian House was the world’s most innovative shoemaker, creating major footwear trends like the wedge and the platform.

Salvatore Ferragamo, rainbow wedge sandal (1938)

With the new head designer, the Maison hopes to vamp up its sales by re-energising Ferragamo with a product and marketing refresh. Good luck!

LoL, Sandra

Photos: Salvatore Ferragamo, Net-à-Porter
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.