Yesterday, I got the news that after 17 years at Burberry, Christopher Bailey is set to leave the iconic British fashion house in the end of March 2018 making way for a new vision in the brand’s creative strategy.
A digitalized shopping experience at Burberry’s Regent Street store in London.
46- year-old Bailey joined Burberry in 2001 and became CEO and chief creative officer in May 2014. He led the company through successful years, especially when the brand focused a lot on social media. Like other fashion houses, Burberry has endured a difficult period in recent years and in July 2017, Bailey was succeeded as CEO by Marco Gobbetti in July this year who brings a new vision to the brand.
«Burberry has undergone an incredible transformation since 2001 and Christopher has been instrumental to the company’s success in that period,» said Gobbetti in the official statement. «We have a clear vision for the next chapter to accelerate the growth and success of the Burberry brand and I am excited about the opportunity ahead for our teams, our partners and our shareholders.»
«It has been the great privilege of my working life to be at Burberry, working alongside and learning from such an extraordinary group of people over the last 17 years,» said Bailey. «I am excited to pursue new creative projects but remain fully committed to the future success of this magnificent brand and to ensuring a smooth transition.»
An iconic piece and a must-have for every closet:
The Kensington Long cotton-gabardine trench coat
Rumors are that Phoebe Philo, who worked alongside Gobbetti so successfully at Céline (Gobbetti was CEO at the French luxury brand before), could be a potential candidate to succeed Bailey. Burberry shares fell 1.46 percent on the news of the designer’s departure in London trading.
Burberry F/W 2017 show
Photos: Courtesy of Burberry