Louis Vuitton New Flight Mode Collection

Created for and inspired by travel, Flight Mode returns as a women’s capsule that elevates lifestyle dressing from Louis Vuitton. Comprising ready-to-wear, leather goods, shoes and accessories, the collection presents a wardrobe for the journey as well as the destination. From the functionality of a bag to the feeling of a fabric, Flight Mode continues to build a complete silhouette adapted to contemporary voyage.

The Neverfull Inside Out offers a useful spin on the beloved Louis Vuitton bag. Fully reversible, it can be flipped so that the original inside becomes the outside. A GM size Neverfull Inside Out comes patterned with Flight Mode travel stamps; the MM size is available with three lining colour options; and for both the MM and BB sizes, smooth calf leather is offered in chic and neutral shades. The classic Neverfull will also come in vivid Epi leather – each one endlessly versatile for everyday use, at home or away.

Other iconic bags are revisited in animations that nod to the season, whether the Noé cinched bucket style or the iconic Twist in Fauve, a reddish-brown Epi leather. The Speedy in a supple Monogram canvas makes a statement as three pre-embellished styles: a darker version with black calf trim and a gothic silver chain; a classic option with a golden chain, colourful lining, precious ostrich leather trim and thematic charms; and a craft-focused version with a chain of natural pearls and a special address tag. Additionally, several key shapes showcase the Mahina Monogram as a greyish Brume base with a gradient blue and white effect reminiscent of the changing skies.

Transported to a modernist house within a forested setting, the ready-to-wear shifts between outdoor and indoor. Like the Neverfull Inside Out, wrap coats are reversible and offer a soft yet sophisticated look in wool and silk. For a subtle signature touch, a variety of pieces recall the tonal Mahina pattern, while an all-over print of travel stamps introduces a lively touch of colour to padded vests, fluid silk skirts and light shell pieces. Casual silhouettes are loose yet put-together and include a Monogram grey denim ensemble; velvet jersey sets with colour-block detailing; and tech jersey coordinated looks that are at once sporty and feminine. As layering is integral to travel, the Flight Mode collection also encompasses embossed Monogram, mohair and cashmere knits and sumptuous shearling that can be styled for comfort and relaxed elegance.

Flight Mode footwear spans low impact activity to higher intensity. Sneakers are accented with eye-catching details. The LV Rush is a technical sneaker with a wavy graphic around the upper and elastic laces for an easy fit. Exuding ‘80s cool, the LV Stadium is a mid-top, bi-colour leather style juxtaposing green, rose or blue and white debossed with the mini Monogram. Louis Vuitton Paris curves around the lightweight sole.

Accessories that assure warmth play with the Maison’s codes. And as the weather transitions from fall to winter, a signature Corduroy cap, a LV Fluffy bucket hat, or even sporty socks add up to a total look.

Always channelling the spirit of voyage, Louis Vuitton envisions Flight Mode as a multi-faceted approach to dressing that is dedicated to travel and the ways this is integrated with everyday life.

LoL, Sandra

Photos: © Louis Vuitton
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Louis Vuitton Neverfull Inside Out

Louis Vuitton reveals the Neverfull Inside Out, a reversible spin on an iconic bag.

Neverfull is a bag that embodies the versatility and timeless design of Louis Vuitton, as stylish as it is sensible. An everyday icon for 17 years, Neverfull is the cabas with a memorably playful name. As a new spin, Louis Vuitton has taken this beloved bag and made it fully reversible, proving that Neverfull does not mean never change.

Launching September 20, the Neverfull Inside Out is at once recognisable and fresh. With this inspired interpretation, the bag can be flipped so that the original inside becomes the outside. What was once concealed is now visible: the inside pocket printed with the Maison’s signature stamp becomes a defining detail. A spontaneous sleight of hand, a different assertion of self-expression.

Functionality plays a key part in this latest version. With an adapted resistant lining, the Neverfull Inside Out is durable whichever way it is used. Additional hooks allow the larger MM size of the bag to transform into a trapezoidal hobo shape.

The Neverfull Inside Out MM has a work-to-weekend feel and comes with a versatile strap for different carry options. Style extends across both sides, whether the outside classic Monogram or the inside grained leather in tones of black and brown. There is also a full textile version that combines coated canvas with fabric lining in three vibrant hues: Saffron, Red and Rose Pondichéry (deep pink). Meanwhile, a seasonal, upscaled GM size of Neverfull Inside Out with travel patches will debut as part of the next Flight Mode collection.

The smaller Neverfull Inside Out BB is defined by an interior zipped pouch that becomes a signature exterior detail. Compact and chic, it flips to leather in several colours including black, Dark Fango (khaki) and Rose Pondichéry. With a new Monogram removable strap, this size is ideal for a shoulder or cross-body carry.

The campaign will feature Sophie Turner, whose lively character pushes the possibilities of the bag’s function. Out and about, she takes her Neverfull Inside Out; sporting one side, then the other, with ease.

LoL, Sandra

Photos: © Louis Vuitton
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My Look: Make Waves

Since a few summer season, Louis Vuitton offers the «LV By the Pool» collection, that brings the desire for exotic travel into everyday lifestyle. Revealing airy silhouettes, it unveils a vibrant wardrobe to celebrate the serenity of summer. The past weeks in Switzerland felt so tropical. I loved wearing the pieces for a swim in Lake Zurich. The tote bag is a souvenir from Saint Tropez showcasing the location on one side.

My look: Monogram flower tile long shirt dress, Monogram flower tile bikini top, Monogram flower tile bikini bottoms, Starboard wedge sandals, Neverfull MM tote bag «Saint Tropez» with fan and pareo, Louise hoop earrings, My LV chain pilot sunglasses, and LV Nanogram whistle chain leaf pendant necklace, all by Louis Vuitton.

LoL, Sandra

Photos: © Sandra Bauknecht
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LV Art Silk Squares

An exciting new collaboration, LV Art Silk Squares sees five artists bring their unique visions to the lustrous blank canvas of the Louis Vuitton silk square – or carré, in French. The creatives – German pixel-art collective, eBoy; Franco-Japanese-Spanish design duo, Icinori; Italian artist and illustrator, Lorenzo Mattotti; French graphic novelist and illustrator, Nicolas de Crécy, and Swiss artist, Thomas Ott – have all previously collaborated with Louis Vuitton, notably on the Maison’s illustrated «Travel Book» series. For LV Art Silk Square, each explores the theme of the flower within the context of Louis Vuitton. By inventively reinterpreting the four-petal bloom that graces the Louis Vuitton Monogram, the artists bring new perspectives to the Maison’s iconic codes and rich heritage.

The artists’ stunning works are then meticulously transferred onto Louis Vuitton silk squares in Como, Italy, a world centre of silk craft and home to centuries of silk-working expertise. Thanks to a continuous dialogue between the artists, the Louis Vuitton studio in Paris, and the Italian artisans with their remarkable mastery of both traditional and cutting-edge techniques, each stunning carré faithfully recreates the original artwork, a process that often requires multiple layers of colours to be printed onto the finest white silk. The squares are then washed and dried, before their edges are hand-sewn using a time-honoured technique known as roulottage. The rich, lustrous colours of the finished silk squares – designed to be worn in versatile ways or indeed framed – are alive with creative energy, and pay testament to Louis Vuitton’s longstanding commitment to blending art and savoir-faire.

Indeed, the silk square collection is the latest in a rich history of collaborative projects that have seen celebrated artists creating work for Louis Vuitton’s silk squares. Beginning in 1987, leading artists Arman, Sandro Chia, Arata Isozaki, Sol LeWitt, and James Rosenquist were invited to express their talent on a carré for a project entitled The Silk Road. Over the following years, silk squares were designed by, among others, Andrée Putman, César Baldaccini, and Philippe Starck. A new vision for Louis Vuitton silk squares was launched in 2013 with Foulards d’Artistes, two collections of work by famous names in street art, including Os Gemeos and Retna. Today, the full collection of artist-designed silk squares from across the decades is on show in LV Dream, the exhibition at Louis Vuitton’s headquarters in Paris.

Maze of Precious by eBoy
Founded in 1997 by Kai Vermehr, Steffen Sauerteig and Svend Smital, eBoy’s pixel-art aesthetic has become instantly recognizable thanks to its widely acclaimed Pixorama cityscape series. In «Maze of Precious», its Louis Vuitton carré, an LV logo is set in the centre of a labyrinth whose borders represent different fabric weaves, from twill to satin, and which is filled with elements from the Louis Vuitton Monogram pattern, including the rounded flower and quatrefoil, as well as brightly coloured pixellated vegetation, and playful, geometric insects.

Malles Monde by Icinori
The work of Icinori’s Mayumi Otero and Raphaël Urwiller, which blends traditional artistic techniques and modern storytelling, has been published in international newspapers, including Le Monde and the New York Times, and shown in galleries and museums such as the Pompidou Centre Metz. For Louis Vuitton, the duo’s intensely coloured and visually rich «Malles Monde» silk square celebrates the Maison’s trunkmaking heritage and its Art of Travel with malles that blossom with plant life and Monogram symbols to embody the perpetual renewal and ongoing journey of life.

Iris Spring by Lorenzo Mattotti
Artist Lorenzo Mattotti uses coloured pencils and pastels to create dreamlike visions for celebrated comic books, such as Fires and Murmur, and in illustrations published by, among others, the New Yorker and Süddeutsche Zeitung. «Iris Spring», his Louis Vuitton carré, is a tribute to a flower found in the beautiful Art Nouveaustained glass at the Vuitton family’s historic home, which sits within the Maison’s Asnières ateliers. Perfectly framed by multihued trees and a waterfall, the iris’s fluid forms become the centrepiece of a stunning, kaleidoscopic fantasy.

Parfums de Méditerranée by Nicolas de Crécy
For «Parfums de Méditerranée», French graphic novelist and illustrator Nicolas de Crécy – known for his pioneering and narratively surreal works Foligatto and Salvatore – travels to the olfactory paradise of Provence. Inspired by the gardens in Grasse where Louis Vuitton scents are born and blended, his Louis Vuitton carré is an enchanting panorama in his signature whimsical style that combines majestic mountains, intricate representations of scent-filled flowers, and playful inventions based upon the Monogram pattern.

Urban Flowers by Thomas Ott
In his dark and striking graphic novels, such as The Number 73304-23-4153-6-96-8, Swiss artist Thomas Ott uses scratchboards to fashion stark black-and-white, purely visual narratives. «Urban Flowers», his Louis Vuitton carré, employs this labour-intensive artistic method for a delicately surreal, chiaroscuro image that illustrates nature’s ability to transform our urban existences, transfiguring flowers into symbols of the unquenchable human spirit.

Each limited-edition design from the LV Art Silk Squares collection will be available in Louis Vuitton stores and online from 30 August 2024.

LoL, Sandra

Photos: © Louis Vuitton
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My Look: Mini

Following some requests, this post is dedicated to everything «mini». Zurich weather is so beautiful at the moment, that we can finally sport the mini skirts again. For chilly evenings, sport them with a cropped denim jacket that adds a bit of an edge to every outfit.

My look: Cropped denim hooded jacketicon by Alaïa, check-pattern knitted crop top, and matching buttoned gingham knitted mini skirt, both by Balmain, LV Link square sunglasses by Louis Vuitton, Aevitas pointy stud leather platform pumpsicon by Versace, small logo bag in burgundy (S/S 2023,Look 44), and ring, both by CHANEL, and gold-tone, enamel and faux pearl clip earrings, by Saint Laurent.

LoL, Sandra

Photos: © Sandra Bauknecht
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This Must-Have Is No Cheap Date

This must-have is no cheap date! The vibrant floral design on this LOUIS VUITTON Flower burger box will brighten up any table or countertop. Inside are six practical coasters in colors inspired by different hamburger ingredients, such as crisp green for lettuce and a tomato red. A push-stud design allows the piece to open and close with ease. I am loving it!

The LOUIS VUITTON FLOWER BURGER BOX is exclusively available at 24s here.

LoL, Sandra

Photos: © Louis Vuitton 
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LVERS – New Masculine Fragrance

The scent of the sun is a sensation. Soothing and strengthening, it is an extract of energy: a perfume of opportunity and enhancement.

In his first involvement in a fragrance project for Louis Vuitton, Pharrell Williams asked Jacques Cavallier Belletrud to capture the light which is the essence of into a highly crafted men’s fragrance for a global community collectively uplifted by the warmth that radiates from the sun.

LVERS was conceived through a creative dialogue between Pharrell Williams and Jacques Cavallier Belletrud and crafted in the Louis Vuitton creative atelier at Les Fontaines Parfumées in Grasse, France.

For this new collaborative opus, the Master Perfumer kept a cross-generational approach at heart, involving in the creative process Camille Cavallier Belletrud, perfumer at Louis Vuitton and member of the creative studio, who was trained at the Maison under the mentorship of the Master Perfumer for many years, cultivating the DNA of the house.

Founded in the Men’s Creative Director’s philosophy of sunlight as a metaphor for love and a source of life and motivation across human experiences, it echoes the question posed upon his arrival at Louis Vuitton: What will you do when the sun shines on you?

Distilled into Eau de parfum, the original idea has to take new form. «The theme of sunlight that lit up Pharrell’s debut show on Pont Neuf in June 2023 inspired us to convey photosynthesis in scent. It may sound abstract, but if you look at life, photosynthesis is the starting point for everythingJacques Cavallier Belletrud says.

LVERS conveys in fragrance the figurative yet familiar scent of the sun illuming the skin, energising the vitality of nature, and giving life to the organisms that surround us. With olfactive alchemy, the Master Perfumer transforms the abstract scent of sunlight into earthly matter. Observing the science of photosynthesis, the Maison’s expert identified the notes that emanate from nature as a result of the vitalising power of light: the luxuriance of leaves caressed by rays; the evaporating nectar of freshly grown grass; the warm earthiness of tree trunks expanding under the forest sun. Within the study, pure and ancient natural substances are unearthed.

Galbanum, the mythical resin of the Ferula plant rarely used in modern-day fragrances, is revitalised and refined from its wild, vegetal state. Like a diamond in the rough, the centuries-old scent is cultivated into delicate green notes, creating the sappy and spicy core of the LVERS bouquet. It is grounded in the bottom note of cedarwood. Extracted from second-hand wood from carpentry, the oil’s deep woody sensibility establishes the indefinable but recognisable olfactic sensation universally associated with the forest. Harmonised with the creaminess of sandalwood, it sets an earthy but elegant tone for the fragrance, energised by the clean crispness of ginger. The composition is raised by the fruity, zesty top notes of bergamot, gently announcing the galbanum in a figurative illustration of the early rays of sunrise. Echoing the therapeutic force of the sun, each of the LVERS ingredients is rooted in age-old cultural practices connected to notions of healing. In Ancient Greece, galbanum was employed as a curative remedy, while in Ancient Egypt, cedarwood oil was used as a means of preservation and to ward off evil spirits. In Eastern medicine, sandalwood is a key component alongside ginger, widely known for its health benefits. Across cultures, bergamot has been considered a tool for both mental and physical renewal. The healing powers traditionally linked to the ingredients infuse LVERS with a holistic air: the idea of fragrance as an elixir of well-being; a spray of sunlight distilled in a bottle.

Fashioned in the cylindrical signature silhouette of Louis Vuitton’s Les Parfums, the LVERS flacon reflects, refracts and imitates the sunlight. A prismatic finish electrifies the glass structure coloured from within by a golden jus, evoking the bright effect of sunlight gilding the skin. Introduced alongside the fragrance, a travel case and a fragrance trunk – which holds three bottles – are crafted in the green Damoflage motif. Central to the creative expression of Pharrell Williams at Louis Vuitton, the graphic splices the Maison’s heritage Damier pattern with camouflage, a signifier in the personal style lexicon of the Men’s Creative Director.

LoL, Sandra

Photos: © Louis Vuitton
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Vivienne Fashionista

Vivienne, Louis Vuitton’s house’s iconic mascot, was introduced in 2017 and symbolizes the Maison’s more whimsical, playful side. The Fashionista capsule reimagines Vivienne as a fashion icon with its own bag, jewelry, or clothing inspired by Louis Vuitton’s most iconic designs, signature motifs and patterns.

The collection features eight maxi sized Viviennes with their own personalities designed as both collectible figurines and delightful bag charms: LV DENIM, LV MALLETAGE, LV GOLDEN, PINK LADY, LV PARISIENNE, SHOPAHOLIC, LV MIX, LV ROCK.

All crafted in the finest leather and fur with the savoir-faire and craftsmanship that Louis Vuitton has brought to its products for over 170 years.

To collect this set, the Vivienne Fashionista Coffret is a limited-edition piece, developed especially for the eight Vivienne Fashionista bag charms in a unique collectible case. Inspired of the House’s historic trunks, the case is made from wood and Monogram canvas with gold-finish hardware.

LoL, Sandra

Photos: © Louis Vuitton
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Culinary Heaven

Among the world’s most desirable seaside destinations, Saint-Tropez conjures cinematic village scenes and internationally renowned hospitality. For the second consecutive year, Louis Vuitton proposes a new iteration of the restaurant, Arnaud Donckele & Maxime Frédéric at Louis Vuitton, at the White 1921 Hotel, located near its historical store. Opening on May 25th and conceived as an elegant oasis under the culinary vision of star chef Arnaud Donckele and chef pâtissier Maxime Frédéric, this multi-sensory concept puts forth inspiration and discovery, from the neo-gastronomy menu to the chic and breezy ambiance where guests can experience the summer art de vivre of Louis Vuitton.

First collaborating at the Cheval Blanc in Paris, Arnaud and Maxime reunite here, renewing a combined vision that plays out like a gustative journey amidst a legendary backdrop. Situated on the famed Place des Lices, the restaurant showcases a new menu along with a colourful twist to the iconic Louis Vuitton Monogram – from the table service to the décor. Both hailing from Normandy, the chefs have created a four-hand menu that reflects a shared passion for reimagining the Maison’s long-standing savoir-faire as a dining experience that begins even before the composition of each dish. Whether a rustic yet finessed tomato tart; wild prawn with a verveine-scented sorbet; roasted chicken with oregano served with herb-infused garden vegetables and a potato mousseline, Arnaud Donckele transforms premium, locally sourced ingredients into a sensorial voyage through the Provencal and Mediterranean region.

Maxime Frédéric, meanwhile, creatively interprets classic French desserts such as a raspberry pavlova and vacherin ice cream cake that can be enjoyed from day through evening. Embracing a philosophy towards food that extends from the freshest ingredients to meticulous execution, their approach brings a lively touch to every dish and is in perfect harmony with the artisanal values inherent to Louis Vuitton.

Naturally, Saint-Tropez provides a chic yet relaxed atmosphere for the restaurant, where rattan furniture is trimmed with natural elements of macramé, and upholstery throughout features the painterly Monogram motifs in an elegant orange colour scheme from the LV By the Pool Resort collection. Indeed, the colours also hark back to the Côte d’Azur of the 70s and 80s, a return to the Golden Age of the French Riviera. Back then, orange, yellow and ochre were very much in evidence on house facades, beaches, clothing and interior design. The terrace is surrounded by greenery enlivened with signature Louis Vuitton flower accents.

With the return of the restaurant comes a new Louis Vuitton Art de la Table collection suited to the relaxed chic of Saint-Tropez. The collection will be available from May 31st. Crafted in fine, extra-white Limoges porcelain, this seasonal range of dinnerware evokes a tropical paradise awash with flowers, coral and starfish. From the principal plates to the multi-use bowls, teacups and saucers, the motif enhances the summer table setting with an enchanting flourish. To accompany the Art de la Table collection, tablemats are also proposed and sold in limited edition in Louis Vuitton stores.

Crafted with meticulous attention to detail, these raffia tablemats are handwoven. Their classic round shape is accentuated by an orange border, echoed by a delicately embroidered Monogram Flower in the center – a perfect match with the LV Resort orange tableware collection.

The Saint-Tropez Women store is also where visitors can discover the latest Resort Collection, LV By the Pool. Near the restaurant, the offer reveals in vibrant designs enhanced with natural materials such as hand-crocheted raffia and vivid tones of coral and turquoise, across ready-to-wear, bags, shoes, textiles, accessories and more. A tiled watercolour effect defines several bag styles while key silhouettes exude a laid-back allure. To carry through the holiday and beyond, the Saint-Tropez ONTHEGO MM Raffia comes in a limited edition for Saint-Tropez. Meticulously hand-crocheted by expert artisans over three days, the bag endures as a cherished souvenir item for years to come. Tucked behind the store, a serene garden environment welcomes clients who wish to enjoy a hot or cool refreshment. Amidst lush vegetation, the seating features the tiled Monogram of the LV By the Pool collection.

Throughout the season, visitors can explore Saint-Tropez thanks to not only the Louis Vuitton Summer Resorts City Guide set, but also a customised Mini Moke vehicle. Available on request, it can shuttle guests between the Cheval Blanc Hotel, the store and other dedicated spots to seize on all the unforgettable summer moments.

Arnaud Donckele & Maxime Frédéric at Louis Vuitton
Hotel White 1921
Place des Lices – 83990 Saint-Tropez – France

Opening Hours:
From May 25th to June 1st –12:30pm – 10:30pm (lunch & dinner upon reservation on www.louisvuitton.com)
From June 1st to October 8th – 3:00pm – 10:30pm (dinner upon reservation on www.louisvuitton.com)

Louis Vuitton Women Store
Louis Vuitton Saint-Tropez
48, rue François Sibilli – 83990 Saint-Tropez, France
Opening Hours: From Monday to Sunday, 10:00am – 8:00pm

Louis Vuitton Men store
Louis Vuitton Saint-Tropez
53, rue François Sibilli – 83990 Saint-Tropez, France
Opening Hours: From Monday to Sunday, 10:00am – 8:00pm

LoL, Sandra

Photos: © Louis Vuitton
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Louis Vuitton 2024 Silver Lockit Collection

As part of its partnership with UNICEF*, Louis Vuitton presents its new 2024 Silver Lockit collection, created in collaboration with House Ambassador, Millie Bobby Brown, who is also a UNICEF Goodwill Ambassador. She models the designs from this year’s collection, which once again illustrates Louis Vuitton’s tireless commitment to this global humanitarian organisation in its efforts to help the world’s most vulnerable children.

As with earlier editions, this collection features the emblematic miniature Lockit engraved with the word ‘LEARN’. This term is particularly meaningful to Millie as it shines a light on her actions to raise awareness of children’s rights and well-being, always advocating for a better world where children can grow, learn, be protected and thrive. For the first time, a full collection is proposed, consisting of an individual earring, a bracelet, and a pendant. The bracelet comes in four colours this year: red, blue, pink and black, and the pendant is redesigned with a longer chain. All products of this 2024 collection are engraved with the word ‘LEARN.’ The Silver Lockit, silver bracelet and necklace, from the permanent collection are still available.

«I am very proud to be a part of this project and to contribute through the design of this new Silver Lockit collection, which also supports an organization that’s incredibly dear to my heart. It’s my wish to ensure all children are provided access to an education

Millie Bobby Brown

Louis Vuitton has raised more than $22 million for UNICEF since 2016 through sales of the Silver Lockit collection, which features new editions every year. For every Silver Lockit bracelet purchased, $100 is donated to UNICEF, and $200 are donated to UNICEF for every Silver Lockit earring and new pendant purchased.

The new edition will be available in stores worldwide as of 30th May 2024. The campaign for this new Silver Lockit collection will be revealed on the Louis Vuitton social channels starting 31st May 2024.

LoL, Sandra

Photos: © Louis Vuitton
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*UNICEF does not endorse any company, brand, product or service.