Sandra‘s Closet

Louis Vuitton reveals the Neverfull Inside Out, a reversible spin on an iconic bag.

Neverfull is a bag that embodies the versatility and timeless design of Louis Vuitton, as stylish as it is sensible. An everyday icon for 17 years, Neverfull is the cabas with a memorably playful name. As a new spin, Louis Vuitton has taken this beloved bag and made it fully reversible, proving that Neverfull does not mean never change.

Launching September 20, the Neverfull Inside Out is at once recognisable and fresh. With this inspired interpretation, the bag can be flipped so that the original inside becomes the outside. What was once concealed is now visible: the inside pocket printed with the Maison’s signature stamp becomes a defining detail. A spontaneous sleight of hand, a different assertion of self-expression.

Functionality plays a key part in this latest version. With an adapted resistant lining, the Neverfull Inside Out is durable whichever way it is used. Additional hooks allow the larger MM size of the bag to transform into a trapezoidal hobo shape.

The Neverfull Inside Out MM has a work-to-weekend feel and comes with a versatile strap for different carry options. Style extends across both sides, whether the outside classic Monogram or the inside grained leather in tones of black and brown. There is also a full textile version that combines coated canvas with fabric lining in three vibrant hues: Saffron, Red and Rose Pondichéry (deep pink). Meanwhile, a seasonal, upscaled GM size of Neverfull Inside Out with travel patches will debut as part of the next Flight Mode collection.

The smaller Neverfull Inside Out BB is defined by an interior zipped pouch that becomes a signature exterior detail. Compact and chic, it flips to leather in several colours including black, Dark Fango (khaki) and Rose Pondichéry. With a new Monogram removable strap, this size is ideal for a shoulder or cross-body carry.

The campaign will feature Sophie Turner, whose lively character pushes the possibilities of the bag’s function. Out and about, she takes her Neverfull Inside Out; sporting one side, then the other, with ease.

LoL, Sandra

Photos: © Louis Vuitton
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Street Diver, the latest addition to Louis Vuitton’s Tambour watch range is unveiled in an advertising campaign shot by renowned photographer Mario Sorrenti. Embodied by friends of the House – actors Tahar Rahim, Sophie Turner and Minho Lee – the Tambour Street Diver invites one to Journey Beyond the Surface, to take a metaphorical plunge into an urban odyssey.

British actor and House ambassador Sophie Turner sports the white and navy-blue, Pacific White Tambour Street Diver. With Golden Globe and Bafta nominations for his 2021 film «The Mauritanian», French actor Tahar Rahim wears gradients of blue across his wrist with the Skyline Blue colourway, while multi-award-winning South Korean actor Minho Lee models the Neon Black variation.

Crafted from a single block of metal and larger at the base than at the top, the unique shape of the Tambour was inspired by a drum. With applied horns that seamlessly integrate the case and strap, the position of the hours is indicated on the caseband by the 12 letters «L-O-U-I-S-V-U-I-T-T-O-N».

By looking beyond its stylish surface, the sportier aspects of the Tambour Street Diver are revealed. From the screw-down crowns and 100m of water resistance, to the generous coatings of Super-LumiNova on dial elements and inner rotating bezel, all bear witness to the utilitarian practicality of this Swiss-made timepiece.

Highly artisanal, multi-functional and creatively distinctive, the Tambour Street Diver brings together all the requirements of a traditional dive watch, while retaining the vibrant and unconventional style elements that have always been central to Louis Vuitton. This radical combination of design and purpose bridges the ever-flowing connections between craftmanship and technology, work and play, the lure of adventurous discoveries and everyday city living.

The campaign will be revealed in April 2021 issues of magazines worldwide.

LoL, Sandra

Photos: © Louis Vuitton / Mario Sorrenti

I love when the new ad campaigns are released for the upcoming season as I always like to see what the brands have come up with. Louis Vuitton took a cast of mostly young A-list house ambassadors to be featured in the new “Series 7” campaign for the F/W 2017 collection, which takes shape in an industrial world of raw elements and stark lines.

Against this ideal cinematic backdrop photographer Bruce Weber has set a romantic ballet of never-before-seen characters and powerful heroines. Whether massed in groups, paired off, or singled out for solos, these models generate surprise against a multiplicity of décors and visuals. Among the models faithful to Nicolas Ghesquière’s imagination—a feminine cohort that he delights in transforming every season—are some prestigious guests. Riley Keough, Jaden Smith, Sophie Turner, Catherine Deneuve, and Kevin Michel arise like serendipitous interlopers in the photographs’ composition, fitting right in to the modern tale.

I especially like the close-up shot of the fantastic new embellished clutch bag!

LoL, Sandra

Photos: Courtesy of Louis Vuitton