Fashion Before and In 100 Years

Fashion 100 Years

This week’s publication about the project «100 YEARS: THE MOVIE YOU WILL NEVER SEE» that will be released in November 2115 has inspired me to today’s post.

How will fashion probably be in 100 years? Will there be an innovation that will revolutionize the future that we don’t know about yet? Will women rule this world?

100 Years Louis XIIIThe movie with John Malkovich in the leading role was inspired by the legacy of hundred years of craftsmanship it takes to create LOUIS XIII Cognac.

Before thinking of 2115, let’s move back in time 100 years to the year 1915.

HobbleSkirtPostcardThe Hobble Skirt (1911) – the speed-limit skirt

from a 1915 Pictoral Review1915 Pictoral Review

In 1915, women’s fashion was affected by the war in Europe in many ways, necessity was more important than style. The need to be able to move faster as well as the new independence of women also asked for a looser, more comfortable models. The rich opulence that the century had started with slowly disappeared. Hobble skirts that were widest at the hips and very narrow at the ankle transformed from floor length into styles above the ankle that opened up at the bottom, allowing for freer movement.

Theda Bara in the 1915 film SinTheda Bara in the 1915 film «Sin»

In 1915, makeup started to become more popular, literally, as the term itself was considered vulgar, “cosmetics” was the more common expression but applying beauty products was still nothing chic and done only by people in the theater or of dubious reputation and not something for the high society.

Rubinstein 5th avenue salonRubinstein’s Fifth Avenue Salon

A big milestone for the beauty industry took actually place in 1915, when two major forces opened salons on Fifth Avenue — Elizabeth Arden and Helena Rubenstein. By then, Max Factor, who was going to invent the first lipstick just a bit later had already perfected his first cosmetic product, the «pancake makeup» for sale. And 1915 marked another milestone, Tom Lyle Williams, who was only 19 at that time, founded one of today’s most successful beauty giants: The Maybelline Company.

max factor 1915Max Factor in 1915

Personally speaking, when I started to research about what happened one hundred years ago in fashion and beauty, I was utterly impressed about how much we still profit from those inventions and changes in the world. I learnt about all of that during my fashion design studies, but most of the knowledge fades away…

Chanel Store BiarritzChanel’s Biarritz store 1915

… but one designer that has always interested me the most, Coco Chanel, started to really influence the fashion world in the mid 1910’s. With her reputation firmly established, she opened her first couture house in Biarritz, France in 1915, followed only three years later by the opening of the famous 31, rue Cambon store in Paris.

coco_chanel_Biarritz2Just after 1915, it became popular to wear a knitted sweater that pulled over the head (yes, a pullover!), with long sleeves, belted at the hip that left a no discernible waist as seen here at Gabrielle “Coco” Chanel in Biarritz around 1920.

Just try to imagine the world now 100 years later if Coco Chanel had never been born, we might still be wearing corsets. This amazing woman redefined womanhood in fashion and gave us freedom. She gave us pants, the little black dress, costume jewelry and elegance in general.

Gabrielle_Chanel

“I don’t understand how a woman can leave the house without fixing herself up a little – if only out of politeness. And then, you never know, maybe that’s the day she has a date with destiny. And it’s best to be as pretty as possible for destiny.” Gabrielle Coco Chanel

If we start to think forward now, who might be the designer pioneer of today about whom the world in 2115 will still be speaking? And especially how will fashion change?

 Personally speaking, for me it is very interesting to see that in 2015 trends are fading, everything is possible and that we are reviving previous eras constantly. There is nothing really new.

Today, we are constantly challenged by the limitation of our resources on our planet. Returning to nature will and has to play an important factor. Organic fabrics will mostly be extremely common in 2115. The improvement of technology makes everything from impossible to possible.

slide_223561_923452_freeAlready very innovative in 2015: Studio Roosegarde has developped a fabric that undresses you. ‘Intimacy‘ is a curious material made from opaque e-foils which turn transparent during personal encounters thanks to a sensitivity to the wearers heart rate.

If I imagine the world in fashion in 100 years, I could think of very innovative materials that will show their impact as they might not stain anymore and have a self-cleaning effect. In an Huffington Post article from 2012, Mingce Long and Deyong Wu from Donghua University are mentioned “who have developed a fabric which could see washing machines replaced by a stint in the sun. The fabric makes use of a titanium dioxide and nitrogen coating which decomposes stains and kills microbes using light from the visible spectrum.”

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UK-based BioCouture, the world’s first biocreative design consultancy, is already investigating the use of microbial-cellulose to produce lab-grown clothing. New materials that could be used in clothing production might include fibers that can produce heat in winter and coolness in summer, so that you might be able to wear shorts in the cold season. Probably to go one step further and imagine the beauty industry, there might be clothes that have the ability to constantly speed up your metabolism so that just by wearing them you are loosing weight or have a treatment included that can cure skin problems or fight aging. That is a nice idea, don’t you think?

There might be machines in which we put our faces inside in the morning that will apply makeup by themselves. I would miss the fun of putting on my favorite beauty products in the morning though, but I know a gazillion of my girlfriends who would be in heaven with a machine like that.

But who could be the Coco Chanel of today, meaning a designer that will be remembered for his or her changes?

Sandra Bauknecht-Stella McCartneyStella McCartney with me

First to my mind came Stella McCartney who helped to pioneer the vegan leather movement and made environmentally-conscious fashion stylish.

Sandra Bauknecht with Mary Katrantzou at Dinner at BlakesMary Katrantzou with me

Another designer I thought of is my beloved Mary Katrantzou who made digital prints popular. As you might now printing uses a lot of energy but “with digital printing, prints are directly applied to fabrics with printers, reducing water usage by 95 percent, energy reduction of 75 percent, and minimizing textile waste“*.

Coco Chanel, Stella McCartney, Mary Katrantzou, all women that have changed our thinking. Women are key to improving the well-being of children and achieving lasting change in society. We have the power to make this world a better place. And I am sure that in 100 years, Mr. Georges Clot, a former LOUIS XIII Cellar Master, who used to say: “When you discover LOUIS XIII, you become a different man“, would have said:”… you become a different woman.”

LoL, Sandra

Photos: Courtesy of LOUIS XIII, © Sandra Bauknecht, via Huffington Post, New York Sun, © Chanel*via gbnews

The Movie You Will Never See

The Movie You will Never See

John Malkovich with me

When I read about this project, I was immediately drawn to it. Such a cool idea! John Malkovich and director Robert Rodriguez have teamed up with LOUIS XIII Cognac, one of the most luxurious spirits in the world, to make a movie that predicts what life will be like 100 years in the future. «100 YEARS: THE MOVIE YOU WILL NEVER SEE» won’t be released – and now read carefully – until November 2115. Yes, my dear readers, that means we all will never get to watch it.

LOUIS_XIII_Decanter VisualThe famous LOUIS XIII Cognac

Decanter BaccaratLOUIS XIII Decanter Baccarat

The inspiration behind it was to draw attention to all the hard work that it takes to make each decanter of LOUIS XIII Cognac. Its grapes grow in the chalky soils of Grande Champagne, the most sought-after area of the Cognac region, in France. Just as four generations of cellar masters dedicate their lives to creating a masterpiece that they will never be tasting, the cast and crew of «100 Years» will never see the final cut of the film.

Grande Champagne landscapeGrande Champagne landscape

A French art de vivre enthusiast, John Malkovich not only plays the leading role alongside Shuya Chang but also developed the original screenplay for «100 Years». This ground-breaking film comes with a lot of special effects and imagines how our planet might look like in a century in three different scenarios.

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The first one shows the Earth overtaken by nature after it has been devastated by chemical warfare. Another explores the idea of a dark world ruled by technology. And in the third hypothetical vision, humanoid robots have taken control of the planet and humans have to run to escape.

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11_APPROVED

To ensure that «100 Years» remains secure until its official premiere one century from now, the film was placed in a state-of-the-art safe, created in partnership with Fichet-Bauche, which will open automatically in 100 years when the timing is complete. The custom made piece is a marvel of design, featuring bulletproof glass and a revolutionary timer. Upon the closing of the safe, the door will not open until the countdown is complete, not even with a code or a key, regardless of access to a power source.

Le Grollet House of LOUIS XIIILe Grollet House of LOUIS XIII

For the premiere on November 18, 2115, one thousand guests from around the world received an exclusive invitation to give to their descendants to attend the big event at the House of LOUIS XIII, the Domaine du Grollet, in Cognac, France. Isn’t it amazing to imagine that some people might look up this post in 100 years and think of us, the ones that never saw the movie.

The Party Louis XIII

This outstanding project «100 Years» was celebrated on last Wednesday with an exclusive preview of the film’s trailer at James Goldstein‘s Sheats Goldstein Mansion in Los Angeles. During the invitation only event, John Malkovich, with LOUIS XIII, ceremoniously placed the film reel into the custom safe and set the timer for the official premiere in November 18th, 2115. This safe will be transported around the world under high-level security for an international tour beginning in Hong Kong on December 11th, before it reaches its final destination at the House of LOUIS XIII in Cognac.

Owner of the residence James Goldstein

Ed Westwick

Louis XIII Global Executive Director Ludovic du Plessis, director Robert Rodriguez and actor John Malkovich share a toast.

Actresses Jamie King and Emma Roberts

Louis XIII Global Executive Director Ludovic du Plessis at the party in Beverly Hills, California.

Film costumes on display.

Designer Zac Posen

Have fun watching the exclusive trailer below and join the conversation on social media with #notcomingsoon. You can follow LOUIS XIII on its social channels including: InstagramFacebook and Twitter.

Either PR masterpiece or craziest film project ever, the concept is pretty cool. Don’t you think?

LoL, Sandra

Photos and Trailer: Courtesy of LOUIS XIII, Getty Images for Louis XIII

Hollywood in Zurich

Tommy_Hilfiger_Dinner_ZFF2014

Tonight, I am invited by Tommy Hilfiger and the Zurich Film Festival and I couldn’t be any happier about it. Each year, Hollywood comes to Zurich. In 2013, it was Harrison Ford (for the previous post click here) and in 2014, it was John Malkovich who joined Tommy Hilfiger and Daniel Grieder, CEO Tommy Hilfiger, on this special occasion.

Time flies and I realized that I have never posted the pictures from last year. So here you go. Even 12 months later, it hasn’t lost any of its glamour.

Stay tuned for the photos of tonight. I promise it won’t take another year…

LoL, Sandra

Sandra_Bauknecht_Tommy_Hilfiger_Dinner_ZFF14

John_Malkovich_Sandra_Bauknecht_Tommy_Hilfiger_Dee_HilfigerJohn Malkovich, my humble self, Tommy and Dee Hilfiger

Iris_Berben_Sandra_BauknechtGerman actress Iris Berben with me

Trudie_Götz_Sandra_BauknechtTrudie Götz (Trois Pommes) with me

Sandra_Bauknecht_Peter_FondaPeter Fonda

Grieder_Speech

IMG_7798Stefanie Heinzmann performed at the after party.

DeeHilfigerInstaA day later, Dee Hilfiger, Tommy’s wife posted this on instagram. Very cute of her!

Photos: Courtesy of Tommy Hilfiger and © Sandra Bauknecht