The Queendom

Today, more than ever, the world needs the power of creative freedom. A force to open up new horizons, to move us forward. A force to share and be shared. A force as powerful as love. A force that brings Lady Gaga and Dom Pérignon together. Celebrating the Queendom, the collaboration is born from the collision of their two effervescent energies. A celebration of creativity, in the form of an artistic experiment, the release of rosé champagne and a limited edition sculpture design by Lady Gaga that will see the sale proceeds donated to the Born This Way Foundation.

Lady Gaga is a woman of the 21st century – boldly speaking her mind, and driving change through her art, her commitments, her actions. Through her Born This Way Foundation, she has been at the forefront of empowerment and well-being issues for 10 years. She has been a powerful voice for the LGBT+ community. Her One World concert initiative raised over 120 million dollars for the World Health Organization and the frontline healthcare fighting the Covid-19 pandemic. And this year, she was honoured for her art and activism by the Martin Luther King Center. When she reinvents herself again and again, she inspires the world to open up and grow.

Lady Gaga is a long-time aficionado of Dom Pérignon. This champagne has accompanied her throughout her life as an artist, as an activist, as a woman, to elevate moments of celebration shared with family, friends, Little Monsters (Lady Gaga’s fans) …

The intensity of the collaboration relies on the assembly of the elements that each creative personality brings. The visual experiment by Nick Knight, choreography by Richard Jackson, the costumes by Nicola Formichetti, the hairstyles by Frédéric Aspiras, Sarah Tanno’s make-up and Miho Okawara’s nails… All combine to create a vibrant take on the concept of the power of inspiration. To serve as the music for the film, Lady Gaga chose her song Free Woman, from her album Chromatica.

Nick Knight and Lady Gaga

Nick Knight is a visionary photographer and director. He has been a progressive image-maker for three decades, with era-defining campaigns. This collaboration brought him and Lady Gaga together again – a match for her boundless creative energy. His imagination orchestrated this new confluence, by delivering a shared vision through electrifying and shimmering visuals. «My desire was to create a burst of positive fantasy – a beautiful world that exists only in people’s imaginations. Fantasy is such an important part of our lives; it makes us dream and fuels our creativity. And right now, the world needs celebration. I wanted to create something which would touch people across many different cultures, for its joie de vivre, its energy, its rush of fantasy and celebratory visions.»

Nicola Formichetti

Nicola Formichetti is a cultural icon. Creative and fashion director and editor as well as creative consultant to Haus of Gaga, he’s been creating magic with Lady Gaga since 2009. He brought the characters of this campaign to life, through his avant-garde stylistic vision.

Richard «Richy» Richard needs no introduction. An acclaimed dancer, Lady Gaga appointed him in 2011 as her choreographer. His aim? To «change the game». For this collaboration, he sets Nick Knight’s film in motion through his ethereal choreography.

Sarah Tanno is Lady Gaga’s resident make-up artist and global artistry director for Haus Laboratories. She has worked with Lady Gaga for over ten years and always aims to «add to the moment» and enhance expressions and emotions.

Frédéric Aspiras is behind Lady Gaga’s spectacular, wondrous hair creations. In his words, everything he does with Lady Gaga is «a creative experiment». In this shared, exhilarating universe, he crafted Lady Gaga’s vibrant, timeless hairstyles – and a fantastic crown fit for a reigning Lady.

Miho Okwara is Lady Gaga’s nail artist who created her striking, talon-like nails for the shoot. Recreating the palette of Lady Gaga’s dress and accessories in chrome, she produced the «powerful; design that takes center stage in the campaign.

Designed by Lady Gaga for Dom Pérignon in collaboration with Nicola Formichetti, the enthralling
limited edition sculpture acts as a veil, enfolding a majestic jeroboam of Dom Pérignon Rosé Vintage 2005Produced in 110 exclusive pieces, the limited edition sculpture will be sold in private sales, and showcased in flagship Dom Pérignon locations. All Dom Pérignon’s profits from the uberpiece’s sale will be given to Lady Gaga’s Born This Way Foundation.

The Born This Way Foundation, launched in 2011 by Lady Gaga and her mother Cynthia Germanotta, supports the well-being of people and works with them to create a kinder and braver world through campaigns and programs such as Channel Kindness or #BeKind21 Events.

Over the next two years, Dom Pérignon and Lady Gaga will announce further exciting outcomes of their collaboration. In the fall, Dom Pérignon will release a Limited Edition of Vintage 2010 and Rosé 2006 in exclusive and creative cases.
As their journey together continues, we can’t wait to see what other exciting expressions this radical collaboration will produce. This is how the story unfolds. But it is far from over.

LoL, Sandra

Photos: © Dom Pérignon / Nick Knight
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Dom Pérignon x Jeff Koons – Balloon Venus

Dom Pérignon x Jeff Koons Cover Launch Event NYC Sandra Bauknecht

As promised in my previous post last week, here are all the details concerning the amazing collaboration between Dom Pérignon and Jeff Koons, which was launched during New York Fashion Week.

Personally speaking, I am crazy for this project as it involves three things I adore: champagne, the colour pink and one of my favourite artists! The limited edition ‘Balloon Venus’ is based on Jeff Koons’ work that was inspired by the Venus of Willendorf, a tiny paleolithic figurine discovered in Austria and dated to around 23 000 BC.

Jeff Koons Dom Pérignon 31Balloon Venus Open- CHF 18.500

The Balloon Venus is part of Jeff Koons’ Antiquity series that begun in 2008, playfully exploring motifs from the History of Art with his trademark creative verve. The artist adapted the Balloon Venus sculpture for Dom Pérignon, by transforming the original statue in a smaller version which when opened, reveals a bottle of Rosé Vintage 2003. 650 will be produced, of which 20 will be sold in Switzerland for CHF 18’500.00 each.

09_Jeff-Koons_Limited-Edition_Raphael-Gianelli-Meriano_Slow-Dance_1Dom Pérignon x Jeff Koons Gift Boxes

Jeff Koons also designed better priced limited-edition gift boxes for the Dom Pérignon Rosé 2003 (CHF 449.00) and the Dom Pérignon Brut 2004 (CHF 199.00), available exclusively at Globus in Switzerland.

Sandra Bauknecht at work - Jeff Koons

Jeff Koons Dom Pérignon 21

The launch event in NYC was held at the Stephan Weiss Studio in Greenwich Village. The berry-coloured ambiance was truly amazing, with different installations to explore the ‘Balloon Venus’ by Jeff Koons.

Jeff koons - Sandra Bauknecht 3

Born in 1955, Jeff Koons is one of the most recognised and solicited of all contemporary artists. He currently resides and works in the city of New York. Earning worldwide acclaim with his large-scale sculptures he has received numerous awards and honours in recognition of his cultural achievements. For him, “the real power behind art is to put us in contact with feelings”.

Jeff Koons and wife 2

Throwing a bottle of Dom Pérignon with his wife.

Jeff Koons 1

Sandra Bauknecht-Richard Geoffroy

Today, Dom Pierre Pérignon’s visionary mind and exceptional boldness to declare, at the end of the 17th century, to make “the best wine in the world” is in the hands of Chef de Cave Richard Geoffroy who creates each vintage of Dom Pérignon with pure excellence.

Champagne is my guilty pleasure and when it comes in a package like the ‘Balloon Venus’, I feel like a kid in the candy store, being on cloud nine!

LoL, Sandra

Dom Pérignon x Jeff Koons 2

Photos: Courtesy of Dom Pérignon, all event photos: © Sandra Bauknecht

An Ordinary NYFW Night

Sandra Bauknecht Tiffany Co Atlas Event NYFW

It’s easy to forget in the daily madness of Fashion Week that New York is about more than fashion. But the party never stops in the city that never sleeps. So to kick off the S/S 2014 season, many amazing events took place. Here is one ordinary Tuesday night to give you an idea how busy it can get but of course how much fun it is at the same time. I still enjoy those days and nights very much and couldn’t agree more with Holly Golightly in the movie “Breakfast at Tiffany’s” : “I’ll never get used to anything. Anybody that does, they might as well be dead.” Speaking of which…

6:00 pm – COCKTAILS AT TIFFANY’S

The evening started with a cocktail hosted by bloggers to celebrate the new Atlas collection at Tiffany & Co.’s famous flagship store on Fifth Avenue, which has been a magnet for the famous and fashionable. I mean who can resist those diamonds sparkling from streamlined showcases that surround pedestals of granite and burl wood. A place where dreams come true…

Tiffany Atlas Event 1

Narciso Rodriguez S:S 2014 Show

8:00 pm – NARCISO RODRIGUEZ S/S 2014 SHOW

Around 7.30 pm, I was heading down to 37th street in the dynamic, up-and-coming Midtown West Hudson Yards neighborhood to see the Narciso Rodriguez S/S 2014 runway show in an intimate surrounding. A study in minimalism, those clean cuts and feminine chiffon fabrics showed that sex appeal doesn’t need much.

Great news, during the next 3 days, you have the chance to pre-order the amazing Narciso Rodriguez S/S 2014 collection straight from the runway here.

Narciso Rodriguez Final Walk Through

Dom Pérignon x Jeff Koons Event NYC

9:00 pm – DOM PERIGNON x JEFF KOONS EVENT

Next stop: 711 Greenwich Street. The Stephan Weiss Studio with their spacious, two-level event space were the perfect location to host the launch party for Dom Pérignon’s new collaboration with famous artist Jeff Koons (photo with me below). A detailed post will be coming up shortly.

One thing is always missing at those events, food! So very late at night, I went with a friend to Buddakan to finally eat dinner…

LoL, Sandra

Jeff Koons Sandra Bauknecht

Photos: © Sandra Bauknecht