Today, more than ever, the world needs the power of creative freedom. A force to open up new horizons, to move us forward. A force to share and be shared. A force as powerful as love. A force that brings Lady Gaga and Dom Pérignon together. Celebrating the Queendom, the collaboration is born from the collision of their two effervescent energies. A celebration of creativity, in the form of an artistic experiment, the release of rosé champagne and a limited edition sculpture design by Lady Gaga that will see the sale proceeds donated to the Born This Way Foundation.
Lady Gaga is a woman of the 21st century – boldly speaking her mind, and driving change through her art, her commitments, her actions. Through her Born This Way Foundation, she has been at the forefront of empowerment and well-being issues for 10 years. She has been a powerful voice for the LGBT+ community. Her One World concert initiative raised over 120 million dollars for the World Health Organization and the frontline healthcare fighting the Covid-19 pandemic. And this year, she was honoured for her art and activism by the Martin Luther King Center. When she reinvents herself again and again, she inspires the world to open up and grow.
Lady Gaga is a long-time aficionado of Dom Pérignon. This champagne has accompanied her throughout her life as an artist, as an activist, as a woman, to elevate moments of celebration shared with family, friends, Little Monsters (Lady Gaga’s fans) …
The intensity of the collaboration relies on the assembly of the elements that each creative personality brings. The visual experiment by Nick Knight, choreography by Richard Jackson, the costumes by Nicola Formichetti, the hairstyles by Frédéric Aspiras, Sarah Tanno’s make-up and Miho Okawara’s nails… All combine to create a vibrant take on the concept of the power of inspiration. To serve as the music for the film, Lady Gaga chose her song Free Woman, from her album Chromatica.
Nick Knight and Lady Gaga
Nick Knight is a visionary photographer and director. He has been a progressive image-maker for three decades, with era-defining campaigns. This collaboration brought him and Lady Gaga together again – a match for her boundless creative energy. His imagination orchestrated this new confluence, by delivering a shared vision through electrifying and shimmering visuals. «My desire was to create a burst of positive fantasy – a beautiful world that exists only in people’s imaginations. Fantasy is such an important part of our lives; it makes us dream and fuels our creativity. And right now, the world needs celebration. I wanted to create something which would touch people across many different cultures, for its joie de vivre, its energy, its rush of fantasy and celebratory visions.»
Nicola Formichetti is a cultural icon. Creative and fashion director and editor as well as creative consultant to Haus of Gaga, he’s been creating magic with Lady Gaga since 2009. He brought the characters of this campaign to life, through his avant-garde stylistic vision.
Richard «Richy» Richard needs no introduction. An acclaimed dancer, Lady Gaga appointed him in 2011 as her choreographer. His aim? To «change the game». For this collaboration, he sets Nick Knight’s film in motion through his ethereal choreography.
Sarah Tanno is Lady Gaga’s resident make-up artist and global artistry director for Haus Laboratories. She has worked with Lady Gaga for over ten years and always aims to «add to the moment» and enhance expressions and emotions.
Frédéric Aspiras is behind Lady Gaga’s spectacular, wondrous hair creations. In his words, everything he does with Lady Gaga is «a creative experiment». In this shared, exhilarating universe, he crafted Lady Gaga’s vibrant, timeless hairstyles – and a fantastic crown fit for a reigning Lady.
Miho Okwara is Lady Gaga’s nail artist who created her striking, talon-like nails for the shoot. Recreating the palette of Lady Gaga’s dress and accessories in chrome, she produced the «powerful; design that takes center stage in the campaign.
Designed by Lady Gaga for Dom Pérignon in collaboration with Nicola Formichetti, the enthralling
limited edition sculpture acts as a veil, enfolding a majestic jeroboam of Dom Pérignon Rosé Vintage 2005. Produced in 110 exclusive pieces, the limited edition sculpture will be sold in private sales, and showcased in flagship Dom Pérignon locations. All Dom Pérignon’s profits from the uberpiece’s sale will be given to Lady Gaga’s Born This Way Foundation.
The Born This Way Foundation, launched in 2011 by Lady Gaga and her mother Cynthia Germanotta, supports the well-being of people and works with them to create a kinder and braver world through campaigns and programs such as Channel Kindness or #BeKind21 Events.
Over the next two years, Dom Pérignon and Lady Gaga will announce further exciting outcomes of their collaboration. In the fall, Dom Pérignon will release a Limited Edition of Vintage 2010 and Rosé 2006 in exclusive and creative cases.
As their journey together continues, we can’t wait to see what other exciting expressions this radical collaboration will produce. This is how the story unfolds. But it is far from over.
Photos: © Dom Pérignon / Nick Knight