YSL has always been the beauty brand with the best colored mascaras. This May, the House is elevating its expertise to a new level with the launch of MASCARA VINYL COUTURE. By introducing the colorful eye make-up must-have, YSL targets a younger audience, the so-called «millennial women», the between 18 to 34 demographic. The product’s advertising features Cara Delevingne, photographed by Craig McDean, who is an idol not only for this generation.
The new electric-hued MASCARA VINYL COUTURE is truly a breakthrough product due to its high concentration of lacquer pigments and a translucent liquid base. This creates a vinyl-like texture and shine, with highly saturated colors. It comes in nine shades, including two (sparkling) topcoats.
MASCARA VINYL COUTURE – CHF 47.00 each
01 – I’m the Clash (Black)
02 – I’m the Unpredictable (Aubergine)
03 – I’m the Excitement (Green)
04 – I’m the Illusion (Hazel)
05 – I’m the Trouble (Blue)
06 – I’m the Madness (Fuchsia) (One shot)
07 – I’m the Craze (Purple)
08 – I’m the Storm (Dark Sparkle) (One Shot)
09 – I’m the Fire (Gold Sparkle) (One Shot)
Available in stores from May 2016.
Photos: Courtesy of YSL Beauté