Old Navy is continuing its transformation into a more fashion-driven brand with a new designer collaboration, this time partnering with New York–based designer Christopher John Rogers.
The project is led by Zac Posen, who serves as Chief Creative Officer of Old Navy and Creative Director at Gap Inc. since 2024. His role is to reshape the brand’s creative direction, bringing stronger design, storytelling, and high-profile collaborations into a space traditionally known for basics.
Following a previous collaboration with Anna Sui, this new collection reflects Posen’s vision of making great American design more accessible while supporting both established and emerging talent.
The 46-piece lineup, priced between $24.99 and $84.99, blends Rogers’ signature aesthetic, bold colors, sculptural shapes, and expressive patterns, with Old Navy’s easy, everyday wearability. Think vibrant dresses, polka dots and stripes, oversized denim shirts, and relaxed cargo pieces designed for mixing and matching.
At its core, the collection is about joy and self-expression. Rogers focuses on giving customers the freedom to create their own looks, combining statement pieces with practical wardrobe staples. The color palette, featuring tones like golden olive and warm reddish orange, feels playful yet approachable.
The campaign stars Kimora Lee Simmons and her daughters, reinforcing the idea that the collection is for everyone, across generations, identities, and body types.
Under Posen’s creative leadership, these collaborations are becoming a key part of Old Navy’s strategy. By releasing multiple designer partnerships each year, the brand is aiming to bring a sense of excitement, cultural relevance, and elevated design to a broad audience without losing its core promise of accessibility.
The collection launches on April 15, 2026 (with early access starting April 14).
LoL, Sandra
Photos: © Old Navy
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