Dua Lipa – BVLGARI Global Brand Ambassador

Bvlgari announces Dua Lipa as its new Global Brand Ambassador. One of the most influential artists of her generation, Dua Lipa has built a remarkable global career defined by artistic freedom, authenticity and a strong commitment to creative integrity. With multiple Grammy and BRIT Awards to her name and billions of streams worldwide, she has established herself as a powerful and enduring voice in contemporary culture.

With Laura Burdese

«Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bvlgari’s values. She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength. We are proud to welcome her as our Global Brand Ambassador and to begin this exciting new chapter together.» says Laura Burdese, Bvlgari Deputy CEO and Bvlgari CEO as of July 1, 2026.

«It is incredibly special to work alongside an iconic brand like Bvlgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment.» – comments Dua Lipa.

Personally speaking, Dua Lipa is a great match for BVLGARI and I am really excited to seeing her future looks and campaigns.

LoL, Sandra

Photos: © Sandra Bauknecht and Courtesy of BVLGARI
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Bvlgari Icons Minaudière Collection

Icons Minaudière –  The Authority of Craft

True luxury begins long before an object is desired. It begins at the workbench, in decisions measured in millimeters, in materials chosen for their integrity, and in the patience required to shape something meant to endure.

Championing the heritage of the Roman High Jeweler, Creative Director of Leather Goods and Accessories Mary Katrantzou introduces the BVLGARI ICONS Minaudière collection. Mary approaches creation with precisely this mindset. Her objective is not to redesign the evening bag, but to reinforce the idea of the icon, objects defined by their aesthetic vocabulary, and rich cultural symbolism.

Because icons are not trend-driven. They are constructed.

Craftsmanship is therefore not a supporting narrative here; it is the foundation. Each minaudière reveals an engineering logic closer to high jewelry than to traditional leather goods. Metal frameworks must balance strength with refinement. Stone settings demand microscopic accuracy. Enamel work, polishing, and finishing require technical fluency that cannot be simulated by surface aesthetics.

Nothing about these pieces suggests haste. At a time when luxury often risks becoming conceptual rather than material, this commitment to making feels quietly assertive.

Mary understands a fundamental truth: desirability follows discipline.

«This collection celebrates the living heritage of Bvlgari’s Icons, symbols that have transcended design to become part of our cultural language. Each minaudière was conceived not simply to hold objects, but to hold meaning, blending high craftsmanship with cultural storytelling. Carrying culture in your bag is both a metaphor and a reality, a way of cherishing the wisdom of women. We are honored to have five extraordinary women lend their voice to our Icons and, through their lived experience, give new dimension to their symbolism, transforming heritage into a living dialogue. That is the culture that we create, we carry, and shareMary Katrantzou Bvlgari Creative Director of Leather Goods and Accessories

Objects That Refuse to Behave Like Accessories

Encounter the minaudières in person and one impression overrides all others: presence.

They are structured, architectural, almost self-possessed. These are not accessories designed to disappear into a look; they anchor it. Weight replaces fragility. Precision replaces decoration.

Created in limited edition, each piece draws from Bvlgari’s unparalleled jewelry-making savoir-faire. The collection moves through five established Bvlgari icons, each translated into a compact object that prioritizes construction over ornament and clarity over excess. Scale, notably, is treated with refreshing honesty. The standard minaudières operate as genuine evening clutches, sculptural yet functional, capable of carrying essentials without compromise.

The XS versions make no such promise. However, they are smaller than a smartphone. Not inconveniently so, intentionally so. At this dimension, the minaudière shifts category entirely. It ceases to be about capacity and moves closer to jewelry: an object chosen for resonance, not practicality.

Luxury has always reserved space for pieces that privilege expression over utility. Mary leans into that tradition with confidence rather than apology.

Serpenti – Controlled Power

Rendering the serpent in rigid form demands exceptional technical command. Curvature must feel alive while remaining structurally exact, a balance achievable only through advanced metalwork. The result carries tension and authority, capturing movement in stillness.

Divas’ Dream – The Discipline of Lightness

What appears effortless is, in reality, highly controlled. Symmetry, stone placement, and material transitions reveal a craftsmanship that favors precision over spectacle. It is elegance engineered rather than embellished.

Tubogas – Technique as Identity

Few methods communicate mastery as clearly as Tubogas. Seamless and mechanically complex, its fluidity disguises the difficulty of its construction. Here, innovation is not aesthetic experimentation; it is heritage sustained through expertise.

Monete – Time, Edited Through Craft

Historical references invite risk, too literal, and they become costume; too abstract, and they lose meaning. Craft functions as editor, ensuring the coin motif is translated with restraint. The past is not replicated; it is refined.

BVLGARI BVLGARI – Precision Without Refuge

Strong geometry is unforgiving. With nothing to conceal behind ornament, proportion becomes everything. The clarity of the design reflects the confidence of its execution.

Restraint, in this context, is a form of technical bravura.

When Craft Opens Into Culture

Only once the material authority of the objects is established does the collection expand into a broader intellectual register, aligning each icon with female voices who examine how culture is lived, protected, and reimagined.

Notes on Honoring Tradition – Linda Evangelista reflects on family rituals, reminding us that heritage survives through repetition, through gestures performed often enough to become identity.

Notes on Cultivating Inner Calm – Kim Ji-won turns inward, proposing self-acceptance and emotional balance as markers of contemporary strength — a quiet counterpoint to an era defined by visibility.

Notes on Finding Home – Architect Sumayya Vally challenges fixed notions of belonging, describing home as something constructed through memory, care, and human connection rather than geography.

Notes on Listening to Nature – Isabella Rossellini, shaped by her work in animal behavior, invites a deeper attentiveness to the natural world, suggesting that listening itself is an act of cultural intelligence.

Notes on Creating Culture – Chimamanda Ngozi Adichie articulates the principle that ultimately binds the collection: culture is not static. It is created, carried forward, and continually rewritten — with women often serving as its most vital transmitters.

What emerges is not a conceptual overlay, but a dialogue between making and meaning. These are unique new works, published exclusively by Bvlgari for this limited-edition collection.

The Quiet Confidence of Objects Made to Last

The Icons Minaudière collection does not argue for attention. It assumes it.

Craft gives the pieces legitimacy.
Design gives them permanence.
Cultural perspective gives them dimension.

They will hold what you need for the evening. However being smaller than your phone, they may require a reconsideration of what «essential» truly means.

But perhaps that is the point. The rarest luxury today is not excess, nor even visibility. It is conviction, the assurance that an object has been made well enough, and thoughtfully enough, to outlast the moment it enters.

And icons, by definition, are never designed for the moment alone.

LoL, Sandra

Photos: © BVLGARI
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Celebrating 75 Years of Bvlgari Serpenti

This week, I was invited by BVLGARI to celebrate the history and evolution of the Maison’s icon, Serpenti at Zurich’s Mascotte Club. Continually changing its skin through the creativity and vision of the master Roman jeweler, Serpenti has unfolded its transformative nature over the past 75 years. Always ready to take a hypnotic new form, the icon forever remains an emblem of eternal rebirth and bold metamorphosis.

Introduced in 1948 as jewelry-watches to be wrapped around the wrist, Serpenti creations made their debut with a supple, stylized body crafted with the iconic Tubogas technique. In the ’50s, the Bulgari serpent began to embrace a more realistic style, an evolution that culminated in the ’60s when its distinct turned into a canvas for creative experimentation sporting gemstones and colored enamels. Moving from one mesmerizing form to the next, Serpenti has offered stunning interpretations of its hexagonal scale motif, various levels of preciousness and unique combinations of exquisite gems, captivating design and creative craftsmanship.

Photo top right: Kristina Bazan and Photo bottom right: Christa Rigozzi

From left to right: Alex Lambrechts, Nicole Boghossian, Zoë Pastelle, my humble self, Kevin Lütolf and Jaz Brunner.

In the last 75 years, women have affirmed the right to be independent, cultivate their talents, pursue their dreams and live a life that aligns with their desires. From the red carpet to the office, Serpenti has been their faithful ally, evolving side by side with confident women proud to reveal their magnetic charm.

With Monica Brannetti who had flown in for the night from Rome.

We started the evening with a very interesting conversation between Christa Rigozzi, who lead through the evening, and Monica Brannetti from the Bvlgari Heritage Team about the amazing stories that have been told in the past decades through Serpenti jewelry and watch pieces.

The amazing Dora Live Band performed on stage and made sure that nobody stood still in the room. The final culmination of the night was the big birthday cake, followed by the sounds of DJ Tanja La Croix.

LoL, Sandra

Photos: © Sandra Bauknecht / David Biedert Photography, Bvlgari, Jaz Brunner
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BVLGARI Omnia by Mary Katrantzou

Today is the birthday of my dear aquarius friend Mary Katrantzou. who launched a beautiful scent with BVLGARI, that reminds me of those warm, endless summer days.

Inspired by the joyful spirit, vibrant allure and unbridled exuberance of Omnia, fashion designer Mary Katrantzou created an exclusive new fragrance in collaboration with Master Perfumer Alberto Morillas.

«Growing up, we had gardenia trees in my home in Greece, Alberto Morillas realized my dream of capturing the scent of this living flower. For this collaboration, I imagined the Omnia bottle as a sculptural vase holding a bouquet of colorful flowers, creating this universe of optimism and sincerity.» – Fashion Designer Mary Katrantzou

Reminiscent of Mary’s childhood memories and conjuring Italy’s love affair with spectacular floral, Omnia by Mary Katrantzou is «a beautiful universe that awakens our olfactory and visual senses

This new fragrance, a colorful floral Eau de Parfum, is a caress to the soul and an infusion of optimism, exploding with the brightness of Mandarin and accords of Gardenia and Fig leaf. A celebration of life’s purest pleasures: an ultra-lush flower bouquet, the smell of an unforgettable bloom, the joy of colours.

Flashy Sparkling Top Notes
Mandarin Essence, Fig Leaf accord

Kaleidoscopic Floral Heart Notes
Gardenia accord, Orange Flower

Prismatic Dry Down Notes
Blond Woods accord, Musk accord

THE BVLGARI OMNIA COLLECTION
The three iconic fragrances of the collection are given a new look inspired the new fragrance Omnia by Mary Katrantzou. A specially designed collection, reimagining the Omnia universe with its spectacular colourful flower dresses.

The bottles and packaging are so beautiful, colorful, vibrant, full of life. An optimistic and uplifting scent – captivating the energy of nature’s wonders and the amazing spirit of my dear friend Mary!

Happy Birthday, Mary, may all your dreams come true!

Click here for yesterday’s post with all the details of my outfit.

LoL, Sandra

Photos: © BVLGARI/Mary Katrantzou, © Sandra Bauknecht and Rian Davidson 
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

My Look: Omnia

The best way to prolong the warm season is a great floral summery fragrance that will immediately transport you to your favorite holiday destination in your mind. A new level of style is when your look matches your scent … I am loving it!

My look: Ruffled broderie anglaise-trimmed cotton-voile blouseicon by Saint Laurent, belted floral-print cotton-blend poplin maxi skirt by Mary Katrantzou, Naomi buckled leather mulesicon by The Atticovintage ultraviolet Serpenti shoulder bag by Bvlgari, aviator sunglasses by CHANEL, Diorette ring by Dior, and long floral drop earrings by Dolce & Gabbana.

Scent: Bvlgari Omnia by Mary Katrantzou.

LoL, Sandra

Photos: © Sandra Bauknecht and Rian Davidson 
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

My Look: Patchwork

The outfit for which I had received the most compliments this summer was definitely this full-on Dolce & Gabbana denim and brocade patchwork look that I wore to a summer party in Saint Tropez.

Isn’t this outfit just fabulous? So vibrant, fun and playful. I love the idea of using stock fabrics to produce new looks, a truly sustainable approach to fashion without loosing the style aspect out of sight! Bravo, Dolce & Gabbana, well done!

My look: Patchwork brocade, drill and jacquard vest, patchwork drill and brocade jacquard bustier top, patchwork denim and jacquard midi skirticon, short necklace with patchwork details and rhinestonesicon, printed turban, Devotion denim slingback pumps, Sicily leather-trimmed patchwork denim toteicon, and floral embellished rhinestone sunglassesicon, all by Dolce & GabbanaClash de Cartier ring in 18K rose gold with amazonite by Cartier. Vintage Chandra earrings with white porcelain and pink tourmaline by Bvlgari (worn in shoot), and oversized gold-tone, leather, crystal and faux pearl clip earrings by Dolce & Gabbana (worn at party).

LoL, Sandra

Photos: © Sandra Bauknecht and Rian Davidson 
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

icon

This Is the End of Baselworld!

In Wednesday’s post about the departure of Rolex, Tudor, Patek Philippe, Chanel and Chopard from Baselworld, I rose the question if this will be the end of the famous watch and jewelry show. Here is the answer and some more breaking news as the Swiss watch manufactures belonging to the LVMH Group, the world leader in luxury, have chosen to leave Baselworld in order to join the other flagship brands of the Swiss watch industry in Geneva from 2021 onwards. This includes all brands from the LVMH Watchmaking Division, TAG Heuer, Hublot and Zenith, as well as the House of Bvlgari.

Within this context of clearly weakened representation of the Swiss watch industry and hence inevitably lower participation, it appears clear to the brands composing the Division and to the House of Bvlgari that they must also withdraw in order to preserve their image and their relations with their clients as well with the media.They will therefore not be taking part in the 2021 edition of Baselworld.

The four Maisons are examining various potential event formats corresponding to the need to present their strategic directions and new products to their commercial partners – as well as to the international press – next year. The LVMH Watchmaking Division on the one hand, and Bvlgari on the other, will decide on their plans in the coming weeks, according to their respective objectives.

Stéphane Bianchi

Stéphane Bianchi, CEO Watchmaking Division LVMH, said: «We are sorry to have to leave this over 100-year-old Baselworld event to which our Maisons have been consistently loyal. It is nonetheless clear that we must respond quickly and make other arrangements. We are facing an opportunity to reinvent the format and content of one of the key moments of our watchmaking year, which represented both a major commercial challenge and a lever of influence for our brands. With this in mind, we will do our utmost to be present alongside the other prestigious Maisons that will gather in Geneva in April 2021, and thereby meet the requirements of our partners and clients while offering them an unrivalled experience.»

Jean-Christophe Babin, CEO Bvlgari Grou., stated: «Grouping the entire Swiss watch industry in a single location, Geneva – the historical capital of watchmaking – and around a single date, is a major opportunity to at last revive a sector that all too many divisions and divergent interests have weakened compared to the rest of the luxury sector in which Bvlgari is active and that is making much faster progress. We are looking forward to going to Geneva in April 2021, even though we still need to define the terms of our participation, which we will specify in the coming weeks. We are also delighted not to have to make up for the lack of institutional watch shows, which in 2020 forced us to take tactical initiatives that were necessary in the short term but undesirable in the medium term

So, dear ladies and gentlemen, this is the answer, this is the end of Baselworld…

LoL, Sandra

Photos: Courtesy of the Brands

LVMH Watch Maisons Exhibition in Dubai

This is industry news that I don’t want you to miss. Stéphane Bianchi, President of the LVMH Watch Division, and Jean-Christophe Babin, President of the Bvlgari Group, are announcing the first LVMH Swiss Watch Manufactures Exhibition.

The event will take place at the Dubai Bvlgari Hotel in January 2020 and will include Bvlgari,
TAG Heuer, Hublot and Zenith. The four watch brands will introduce to the international medias and retail partners their watchmaking news 2020.

Dubai Bvlgari Hotel

«In between Geneva in January and Basel in March, we have had in the recent years two major product presentations in the first quarter. This early discovery of our strategies, news and novelties has allowed our media and retail partners to better plan the year ahead and as such we have decided on this set up for 2020 to balance the scheduling of the other events», declared Jean-Christophe Babin.

Watch news this month: TAG Heuer’s second of five limited-edition Monaco timepieces that mark the icon’s 50th anniversary. 

As previously announced, Bvlgari, TAG Heuer, Hublot and Zenith are also confirming in parallel their presence at Baselworld 2020, late April/early May.

«We remain very supportive and loyal to Baselworld and the Swiss watchmaking industry. However, it was not possible for us to go 13 months without a global presentation of our products and brands. This additional event further confirms the LVMH commitment to the strategic and profitable watch category», said Stéphane Bianchi.

Hublot – proud official timekeeper of the FIFA Women’s World Cup France 2019™.

Personally speaking, I find this idea very interesting. Let’s be frank, watch fairs are extremely expensive and not very flexible. In my post about SIHH 2019 from January, I told you already about several changes that are going to happen next year with many brands leaving Baselworld or the SIHH. Solutions were found though, with the Geneva- and the Basel-based shows uniting forces and coordinating their dates from 2020.

Zenith’s new Pilot Type 20 Adventure

Still, the situation isn’t ideal for everyone. I am curious to see LVMH’s own, private «Pre-Baselworld event» in Dubai, in January 2020. The location is an interesting choice as well… stay tuned!

LoL, Sandra

An example of Bvlgari’s new watch creations for 2019

Photos: Courtesy of the Brands

Decadence

Decadence 1Dec

All that sparkles, golden hues have never been bigger in fashion, and where fashion goes, so does beauty. No doubt, gold is the most festive shade. This holiday season, decadence is the key word. More is more is the motto. Here are my personal favorites:

Marc_Jacobs_Decadence

Marc Jacobs has dedicated its newest oriental floral fragrance DECADENCE to opulence and glamour. The bottle design is reminiscent of an emerald green handbag with a python pattern, a gold chain and a black tassel. Definitely the most stylish one on the market!

Top notesItalian plum, saffron and iris.
Middle notes: Bulgarian rose, jasmine and orris root.
Base notes: Liquid Amber, vetiver and papyrus wood.

Decadence by Marc Jacobs
Eau de Parfum 30ml (CHF 106.00), 50ml (CHF 153.00), 100ml (CHF 207.00)
Body Lotion 150ml (CHF 76.00) and Shower Gel 150ml (CHF 72.00)

«The poop was beaten gold,
Purple the sails, and so perfumed that.
The winds were lovesick with them.»

William Shakespeare, Antony and Cleopatra

Bulgari

The new fragrance from Bvlgari, GOLDEA is an invitation to an exceptional olfactory journey. The name means «Gold Godess» (eng. gold & lat. dea). The oriental floral composition is a sumptuous hymn to the musks which have always been characteristic of Bvlgari’s style in fragrances.

Top notesCrystal musk, orange blossom, raspberry and bergamot.
Middle notes: Golden musk, ylang-ylang and jasmine.
Base notes: Ambery musk, patchouli and Egyptian papyrus.

Goldea by Bvlgari
Eau de Parfum 25ml (CHF 66.00), 50ml (CHF 137.00), 90ml (CHF 189.00)
Body Oil 100ml (CHF 101.00), Body Lotion 200ml (CHF 68.00) and Shower Gel 200ml (CHF 60.00)

Guerlain-Fall-2015-LOr

For the most radiant facial glow – a formula inspired by pure gold. Guerlain L’OR banishes imperfections, revives the skin by erasing its irregularities, and cloak it in a luminous veil. This ultra-moisturizing primer melts into the skin, offers freshness and prepares it for your perfect make-up with the help of pure gold. For me a daily must-have product! I can also recommend the fluid and the compact foundation of this line.

 L’Or Make-up Base 30ml (CHF 90.00), Fluid Foundation (CHF 110.00) and Compact Foundation (CHF 113.00)

Hypnose dazzling

Happy Holidays with Lancôme. For a truly festive eye makeup, those dazzling eye shadows provide an intense and sophisticated color with jewel-like sparkles. Easy to apply, just dab them in with your fingertips.

Lancôme Hypnôse Dazzling in 420 Givre Doré, CHF 48.00

Golden Top Coat Lancome

To upgrade your manicure, I recommend this glittering top coat. Can be worn alone or over every shade you wish.

Lancôme Vernis in Love Golden Top Coat, CHF 28.00

PerfectBlacks

A pioneer of the beauty industry, Helena Rubinstein created the first revolutionary mascara in a tube. This fall, a new mascara launches, providing volume, definition and softness, encased in a distinctive gold packaging.

Helena Rubinstein Lash Queen Perfect Blacks, CHF 47.00

Moet

I am wishing you a wonderful festive season with lots of sparkles and golden bubbles. Here is my holiday favorite – enjoy a glass of champagne with some raspberries to create an explosion of flavors.

This post is also available in German and French on the Marionnaud blog.

LoL, Sandra

Photos: Courtesy of the Brands and © Sandra Bauknecht

My Look: Cool Party

Sandra Bauknecht In Emilio Pucci Pre-fall 2014-Cool Party

This was my outfit I wore to the launch event of L’OFFICIEL VOYAGE. Before the party started, I attended the Bvlgari cocktail to celebrate the brand’s newest watch collection LVCEA.

LVCEA Watch By Bulgari

 

My look: Suzani peasant top and Suzani drawstring trousers, both by Emilio Pucciiconpadlock mini studded leather shoulder bag by Alexander McQueen and Alice T-strap studded sandals (on sale for almost 60% off) by Saint Laurent, Limelight Gala watch by Piaget and diamond ring by Vainard Fine Jewellery.

LoL, Sandra

foto-10

Pucci Look 2 FW2014

Sandra Bauknecht in Pucci FW2014 and McQueen Bag

McQueen bag and Pucci Look

Photos: © David Biedert Photography and © Sandra Bauknecht