This is industry news that I don’t want you to miss. Stéphane Bianchi, President of the LVMH Watch Division, and Jean-Christophe Babin, President of the Bvlgari Group, are announcing the first LVMH Swiss Watch Manufactures Exhibition.
The event will take place at the Dubai Bvlgari Hotel in January 2020 and will include Bvlgari,
TAG Heuer, Hublot and Zenith. The four watch brands will introduce to the international medias and retail partners their watchmaking news 2020.
Dubai Bvlgari Hotel
«In between Geneva in January and Basel in March, we have had in the recent years two major product presentations in the first quarter. This early discovery of our strategies, news and novelties has allowed our media and retail partners to better plan the year ahead and as such we have decided on this set up for 2020 to balance the scheduling of the other events», declared Jean-Christophe Babin.
Watch news this month: TAG Heuer’s second of five limited-edition Monaco timepieces that mark the icon’s 50th anniversary.
As previously announced, Bvlgari, TAG Heuer, Hublot and Zenith are also confirming in parallel their presence at Baselworld 2020, late April/early May.
«We remain very supportive and loyal to Baselworld and the Swiss watchmaking industry. However, it was not possible for us to go 13 months without a global presentation of our products and brands. This additional event further confirms the LVMH commitment to the strategic and profitable watch category», said Stéphane Bianchi.
Hublot – proud official timekeeper of the FIFA Women’s World Cup France 2019™.
Personally speaking, I find this idea very interesting. Let’s be frank, watch fairs are extremely expensive and not very flexible. In my post about SIHH 2019 from January, I told you already about several changes that are going to happen next year with many brands leaving Baselworld or the SIHH. Solutions were found though, with the Geneva- and the Basel-based shows uniting forces and coordinating their dates from 2020.
Zenith’s new Pilot Type 20 Adventure
Still, the situation isn’t ideal for everyone. I am curious to see LVMH’s own, private «Pre-Baselworld event» in Dubai, in January 2020. The location is an interesting choice as well… stay tuned!
An example of Bvlgari’s new watch creations for 2019
Photos: Courtesy of the Brands