Since 2019, Louis Vuitton has cultivated a creative synergy with Alex Israel, an emblematic figure of the contemporary art scene. The Californian artist brings his singular vision of Los Angeles to the Parfums de Cologne collection, where his vibrant palette and the spirit of the West Coast inform every fragrance.
This year, Louis Vuitton and Alex Israel once again join forces to unveil the exceptional Woody Wagon Colognes gift set containing the collection’s six Colognes. An icon of Californian culture, recognizable for its wooden paneling, the Woody Wagon has long occupied a singular place in the mythology of the American West. Reinterpreted with the Maison’s savoir-faire and exacting standards, it becomes a singular creation at the crossroads of design, art and perfume.
«I’m thrilled to continue exploring my favorite landscape, Los Angeles, on this road trip with Jacques Cavallier Belletrud and Louis Vuitton. The Woody Wagon has long embodied a certain Californian freedom: surfboard on the roof, family in the back, and the Pacific just over the next hill. In this case, the family is our six Cologne perfumes.» Alex Israel
The Woody Wagon unfolds as an immersive experience. It functions as a miniature landscape of California – a sculptural object through which the collection’s world comes into focus. An ode to Californian freedom, where luxury, design and fragrance converge in an unforgettable sensory escape. Together, they form a colorful portrait of California, filtered through Alex Israel’s distinctive lens.
Produced in a limited edition of 66 pieces, a nod to the legendary Route 66, this creation was brought to life by 60 artisans and more than 7,000 hours of craftsmanship. Every detail of this miniature masterpiece reveals meticulous workmanship: from its roof to its wooden doors, subtly engraved with the Monogram motif, and wheels decorated with Monogram flowers, each of the 219 elements was conceived and assembled with extraordinary care.
Exceptional materials, including the Maison’s signature semi aged leather in natural beige and mahogany woods recognizable for their rich brown tones and distinctive grain further elevate this creation, a seamless fusion of vintage Californian design and Louis Vuitton’s contemporary codes.
Woody Wagon Colognes, € 9000
Available by pre-order in a limited edition of 66 pieces, starting July 2nd, 2026 (delivery in late September).
LoL, Sandra
Photos: Courtesy of Louis Vuitton
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