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forte_forte loves Acqua di Parma

THE MAGIC OF A MEDITERRANEAN AWAKENING
The Italian fashion brand forte_forte celebrates Mirto di Panarea
forte_forte and Acqua di Parma are teaming up for the first time in an all- Italian love story. The «forte_forte loves Acqua di Parma» moniker is the result of the collaboration between a fashion house with a dreamy allure, focused on creating timeless designs filled with emotions, and a Maison symbolic of the most refined Italian style. The two houses share a passion for craftsmanship and for Made in Italy culture, for the atmospheres of Italian landscapes and for a pure and spontaneous beauty inspiring a revitalising rebirth. They come together to celebrate Mirto di Panarea, one of Acqua di Parma’s most loved fragrances.
More than just another capsule collection, «forte_forte loves Acqua di Parma» evokes the magic of Spring and its rebirth, inspired by the aromas and colours of the fascinating Aeolian island. This kaleidoscope of emotions radiates a new freedom, fluttering on the wings of a butterfly and a dragonfly. An iridescent atmosphere, vibrating with light and energy.

forte_forte aims to eliminate the distance between clothes and the wearer, by placing the focus on feelings and emotions. This joint project between the brother and sister team of Giada and Paolo Forte began in 2002 with a limited collection of hand-finished tee shirts. The fashion house creates special designs in which the Made in Italy is represented by the quality of the garments and a constant research driven by the desire to create pieces that are in complete symbiosis with the wearer’s body. This concept perfectly matches with Acqua di Parma’s core values.

What does a fashion design share with a fragrance?
«In this exciting story, the alliance between a fashion design and a fragrance generates a dynamic choreography that transports us into a dreamlike world, filling our senses with emotions and magic. Together, they create an intimate and special bond with our soul and body, enveloping it in a wonderful embrace.» – Giada Forte

A mythical landscape that lives in the delicate and dreamy design created by forte_forte for the Maison. Butterflies and dragonflies spread their coloured wings, in a fluttering flight that celebrates freedom and rebirth and that is reflected in a kaleidoscope of flowers abloom. The radiant yellow Parma tones alternate with the violet of myrtle berries, the symbol of an island suspended in time, on an aquamarine background with pearlescent reflections. Everything vibrates with life, whilst in the air you can breathe the scents of aromatic herbs that grow spontaneously and free-flowing in the Mediterranean scrub ecosystem.

The heart of the collection is the Mirto di Panarea fragrance in the novel 100ml format. The luxurious aesthetics of forte_forte dialogues with the regenerating notes of the fragrance. The aromatic warmth of myrtle is combined with basil, sparkling citrus accents of lemon and bergamotto di Calabria. In the heart of the fragrance accents of sea breeze meet jasmine and rose. The base notes intensely shine with mastic and juniper combined with cedar and amber.

Joyful and modern, the motif wraps around the cylinder box and the green coloured glass bottle that calls to mind the fragile beauty of ceramics. Made with a bright and special iridescent paper, the packaging, like a forte_forte dress, surprises and makes you dream, creating an intimate and exciting bond with those who opt for this fragrance. The outer cylinder is embellished with a small crochet decoration, its shape recalls a warm and bright sun. The charm scoubidou around the bottle cap in cobalt blue and fluorescent yellow tones and with a precious gold medallion, can be transformed into a bracelet or an anklet, a hair clip or a colourful and joyful keychain.

Apart from the fragrance, «forte_forte loves Acqua di Parma» includes the Discovery Set with the three fragrances Mirto di Panarea, Arancia di Capri and Fico di Amalfi in 12ml vials. The box, entirely covered with forte_forte designs, invites you to discover the authentic essences of the Italian Mediterranean. The Mirto di Panarea scented candle, a unique interior design element, with the glass decorated with the kaleidoscopic motif of flowers and butterflies embossed also on the packaging, will fill the house with the sparkling awakening notes of the Mediterranean nature.

«forte_forte loves Acqua di Parma» also embraces sustainability in line with the programme of the Maison «Acqua di Parma Futura». The outer packaging is made of fine paper approved by FSC, an international certificate for responsible forest management throughout the world.
The fragrance bottle, with a recycled plastic cap, features a separable dispenser to make recycling easier. «forte_forte loves Acqua di Parma» is a fragrant dream that unites two Italian stories in a tale of emotions.

Mirto di Panarea Eau de Toilette 100ml: CHF 153
Candle 200gr: CHF 87
Discovery Set: CHF 75

I am off to Italy today with Brunello Cucinelli… so excited for another love story!

LoL, Sandra

Photos: © Acqua di Parma
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