On the occasion of its 110th anniversary, FILA celebrates its Italian heritage and its innovative spirit rooted in tradition, by partnering with icons of Italian excellence and embarking on a journey that highlights the spirit of Italian culture through unprecedented dialogues and unexpected collaborations. The spirit of Italy is reflected in the art of wellbeing, where meticulously made objects define an all encompassing lifestyle.
The Italian journey for FILA begins with a collaboration with ACQUA DI PARMA, a symbol of the Italian Arte di Vivere, the unique and vibrant mix of all that is loved about Italy – its nature, culture, and art. With a heritage almost as longstanding as FILA, ACQUA DI PARMA has been a symbol of Italian excellence, craftsmanship and style since 1916 when Carlo Magnani created Colonia, a personal fragrance destined for timeless success. Synonymous with the most sophisticated Italian style, ACQUA DI PARMA today is a leading player in the international luxury landscape, a Maison that draws on tradition to reinterpret it, while innovating and evolving, exactly like FILA.
Modernity, ease, dynamism, and a love for the vibrancy of the sun and open-air landscapes drenched in golden rays define both FILA and ACQUA DI PARMA, purveyors of a luminous Italian lifestyle. The collaboration happens en plein air, in the Mediterranean, and takes the shape of 1,100 numbered, limited-edition sets, presented in ACQUA DI PARMA’s signature sunny yellow and marked with vertical stripes in FILA’s iconic red and navy hues.
Inside, the two worlds are merged together as Blu Mediterraneo Arancia di Capri meets a terry-lined tyvek windbreaker, a replica of FILA’s iconic Aqua style from 1976, where a dash of turquoise and white was added to the blue that was signature for sailing, becoming a sportswear staple for boating. The journey begins by immersing in the scent and putting on the jacket, into the sunniest Italian fantasy, charging ahead with the feeling of being alive in a boost of energy and positivity.
FILA and ACQUA DI PARMA, two Italian icons, meet under the Mediterranean light to celebrate over a century of vibrant life. Grab this limited edition collab between FILA and ACQUA DI PARMA while you still can!
Photos: © Rian Davidson / Sandra Bauknecht
DISCLOSURE: This post is sponsored.
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