Sandra‘s Closet

Louis Vuitton is embarking on a bold new chapter with the arrival of La Beauté, its first dedicated make-up line. Rooted in the Maison’s codes of travel, creativity, and savoir-faire, the line promises not just products, but collectible objets d’art designed to be cherished over time.

At the helm of this debut stands Dame Pat McGrath, DBE, appointed as Creative Director, Cosmetics. Known as one of the most influential make-up artists of our era, McGrath brings her signature artistry and innovation to Louis Vuitton, shaping a universe of beauty built on emotion and bold expression.

The initial collection focuses on three pillars: LV Rouge lipsticks in 55 shades, LV Baume lip balms in 10 luminous variations, and LV Ombres eyeshadow palettes in 8 chromatic harmonies. Each product is housed in sustainable and refillable packaging designed by Konstantin Grcic, combining modern responsibility with Louis Vuitton’s heritage of craftsmanship.

To mark the launch, the Maison unveiled a striking campaign captured by Steven Meisel and directed by Damien Krisl. House Ambassador Hoyeon, joined by models Ida Heiner, Chu Wong, and Awar Odhiang, embodies the brand’s vision of empowerment and femininity. Against surreal landscapes of crimson deserts and pink lakes, the imagery blurs the line between dream and reality, presenting beauty as both a lifestyle and an art form.

LV Rouge Complete Lipstick, €140
LV Baume Complete Lip Balm, €140
LV Ombres Complete Eyeshadows, €220
LV Rouge  and LV Baume Refills, €60
LV Ombres Refill, €80

The worldwide launch will be on August 29th, 2025 in a selection of Louis Vuitton stores (in Switzerland, available in Zurich only) and on louisvuitton.com following the worldwide digital pre-orders on August 25th.

While the creative vision and ambition of La Beauté are undeniable, the launch highlights a broader shift within luxury beauty. Over the past two years, prices in fashion and cosmetics have climbed to unprecedented heights, while service and quality often feel as though they are heading in the opposite direction. For many customers, the experience of walking into a boutique to indulge in a small luxury has become complicated: appointments are required, stock is limited, and spontaneity is replaced by waiting lists.

Luxury, at its essence, should feel effortless, joyful, and special. Increasingly, it risks feeling transactional, less about craftsmanship, more about access. Perhaps Louis Vuitton’s new beauty line will deliver on its promise of «heirloom-worthy» products. But as price tags rise, one can’t help but ask: is this still true luxury, or simply the performance of it?

LoL, Sandra

Photos: © Louis Vuitton / Sandra Bauknecht
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After some heavy weeks, I chose color and sparkles again. Going to lunch with my daughter and my star-reading, high-energy friend Alexandra Kruse reminded me that life keeps moving, and joy can return in unexpected ways. This outfit carries brightness for the days when the heart feels heavy, a little reminder that love, light, and connection always find their way back. Stay strong!

My look: Pink poplin shirt, and poplin and jersey miniskirt, both by Miu Miu, heiress flex shoulder bag in crystals by Alexander Wang, Monolith 55mm leather loafers, all by Prada, cat-eye sunglasses by Gucci, and J12 Mademoiselle La Pausa watch by CHANEL.

LoL, Sandra

Photos: © Anouk Bauknecht
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Rest in Peace Mama 🖤
October 26, 1946 – August 8, 2025

«Some bonds are written in the soul, untouched by time, unbroken by goodbye.»

One week ago, I said goodbye to my beautiful mom, a truly sensational mother, a loving wife, and a soul who adored animals, especially her dogs, with all her heart. She gave everything for us.

She called me her little Goldfish, and for 50 years, we spoke every single day. My Dad always said I was the other end of the umbilical cord that was never cut and he was right.

When she was diagnosed with pancreatic cancer, they gave her three months but she fought for a year and a half, facing it with courage, grace, and that unstoppable energy she carried all her life, the same energy she passed on to me. She was a true warrior.

It still feels unreal. This past week, I have felt paralyzed, lost in the silence where her voice used to be. But I know that she would want me to keep going, to follow my path, to live fully, just as she always told me to.

She taught me so much about love, resilience, and believing in your dreams. Long before it was a trend, she was manifesting the life she wanted. She inspired me not just as a mother, but as a human being.

She was my safe place, my constant, my heart. There is no part of me that isn’t shaped by her love. I will miss her laugh, her voice, her everything… but I will carry her with me, always.

Thank you, Mom, for every sacrifice, every hug, every moment. You were, and will always be, my forever home.

LoL, Sandra

Photos: © Sandra Bauknecht

One of my favorite outfits of the season, bold, playful, and full of character.
Wearing my go-to Balmain lipstick heels, a statement brooch, and this striking trompe l’oeil dress with a face motif. Fashion meets illusion and I’m here for it 💋

As worn in Episode 94 of MY STYLE ROCKS Season 2.

My look: Printed jacquard-knit mini dress, B-Buzz Dynasty Make Up tote bag, lipstick brooch, and 95mm Lipstick pumps, all by Balmain, gold-tone, enamel and faux pearl clip earrings by Saint Laurent, and hair clip by CHANEL.

LoL, Sandra

Photos: © Sandra Bauknecht / @whbeyaz
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There’s something dangerously luxurious about slipping into a fabric that does all the talking. Today’s look? Tailored, fluid, unapologetically refined. A shirt and trousers that don’t cling, they glide. That don’t shout, they suggest quiet confidence.

Why choose this fabric? Because it doesn’t wrinkle under pressure – and neither do I.
Light as air, smooth as confidence, and cool enough to keep up with a busy schedule (or a graceful exit). Perfect for days when you want to feel composed on the outside, even if your inbox says otherwise.

Style should feel good. This one feels incredible.

My look: Tallow silk shirt, and matching Tallow relaxed pants, both by Zimmermann, Cassette medium padded intrecciato leather shoulder bag in porridge, and Intrecciato rectangular sunglasses in green/brown, both by Bottega Veneta, deep gold Rockstud metallic flat sandals by Valentino, 18-karat gold, sapphire and diamond necklace by Suzanne Kalan, and gold necklace with charms by Foundrae.

LoL, Sandra

Photos: © Anouk Bauknecht
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For this MY STYLE ROCKS gala evening, inspired by the theme «My Best Friend’s Wedding,» I envisioned the moment at the registry office, intimate, elegant, and full of emotion.
I chose a structured pink ensemble that merges classic romance with contemporary tailoring, a statement of joyful sophistication and modern femininity. The belt reads «L’amore è bellezza»,  a subtle detail that captures the spirit of the day.

Sometimes, fashion says yes long before the vows are spoken.

Worn in gala episode 124 of MY STYLE ROCKS Season 2.

My look: Pink lace dress and «’L’Amore È Bellezza» ribbon belt, both by Dolce & Gabbana, vintage pink fascinator by Dior, Greca embellished platform sandals by Versace, vintage silk satin clutch with colorful stones by Prada, white butterfly tinted sunglasses by Valentino, and metal bow earrings with crystal embellishment by Alessandra Rich.

LoL, Sandra

Photos: © Sandra Bauknecht / @enesskulaberr
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Marking the beginning of a new month and celebrating Switzerland’s National Day right where I am, in the heart of it. Dressed in Alaïa, inspired by the graceful spiral of the Guggenheim Museum in New York, curves, structure, and movement. Art and architecture translated into fashion.

My look: Cropped asymmetric denim jacket, matching pleated denim mini skirt, and thin spiral gold-tone earrings, all by Alaïa, key charm with pearls by Simone Rocha, Arcadie leather mini bag, doll technical yarn trick, trick key chain with lock, leather, cord and metal trick, and cord bracelet, all by Miu Miu, embellished aviator-style recycled-acetate and gold-tone sunglasses by Bottega Veneta, and Nama Leather-trimmed embroidered suede and mesh platform sneakers by Chloé.

LoL, Sandra

Photos: © Anouk Bauknecht
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I’m truly delighted to see Nicole Kidman become the new Global Brand Ambassador for Clé de Peau Beauté.

As a former ambassador for the brand myself (check out this beautiful trip with Clé de Peau Beauté to Cannes last year to find out more about the brand), I know firsthand the depth of its values, a commitment to intelligence, empowerment, and purposeful beauty.

I have had the pleasure of meeting Nicole on several occasions over the years at various events and interviews, and was always impressed by her warmth, integrity, and strength. She embodies many of the same values that Clé de Peau holds at its core, and it feels like a natural and meaningful alignment. In her role as a UN Women Goodwill Ambassador, and through her continued advocacy for gender equality and women’s empowerment, she brings substance and heart to everything she does, a perfect match for a brand that believes in radiance from within.

Radiantly yours!

LoL, Sandra

Photos: © Sandra Bauknecht and Courtesy of Clé de Peau Beauté
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@cledepeaubeaute #cpbcollective #cpb #unlockanewradiance

Zurich’s weather is currently somewhere between «meh» and «what is this humidity?» … but hey, the jungle vibes are free. With a bathing-suit-meets-dreamy-wrap-skirt combo, a bold hat, and my trusty bamboo stick, I’m fully embracing my inner Tarzan. This look is an instant vacation mood booster, even if the only wild adventure today is dodging summer rain.

My look: One-shoulder ruffled printed swimsuit, Tropical Agitations wrap-effect ruffled printed cotton-voile maxi skirt and We Are Human embellished tasseled belt, all by Johanna Ortiz, Santon grosgrain-trimmed straw hat by Jacquemus, Betty bow-embellished suede platform sandals and Apophis cuff, both by Saint Laurent, T printed textured-leather pouch by Loewe, and gold-tone bead earrings by Isabel Marant.

LoL, Sandra

Photos: © Anouk Bauknecht
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For our MY STYLE ROCKS Dance Party special yesterday, I brought some Latin flair to the floor in classic black and red polka dots, and of course just the right amount of twirl built into every step. My shoes and bag? Straight from the Flamenca Collection by Louboutin – because if you’re going to dance, do it in a heel that says olé and a bag that claps back.

Worn in Gala Episode 119 «Dance Party» of MY STYLE ROCKS Season 2.

My look: Off-the-shoulder cropped printed crepe top, and matching layered printed crepe midi skirt, both by Proenza Schouler, FLAMENCABA mini bag, and Deia Frou Alta macramé sandals, both by Christian Louboutin, flower brooch (worn in hair) by Gucci, gold red crystal scared heart earrings and matching velvet choker with heart pendant, both by Dolce & Gabbana.

LoL, Sandra

Photos: © Sandra Bauknecht / @enesskulaberr
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.