My avid readers know that I am huge AREA fan. Beckett Fogg and Piotrek Panszczyk launched their brand in 2014 as design students at Parsons after bonding over a mutual love of ’80s glamour and feminine silhouettes. Named after the pioneering New York nightclub of the same name, the label’s irreverent designs and high-octane embellishments have garnered a diverse fanbase that includes Kendall Jenner and Michelle Obama.
Now, they introduce their hotly-anticipated footwear designs in collaboration with Sergio Rossi, which means Italian essence meets New York glamour. Being packed with Y2K tropes, the new AREA x Sergio Rossi capsule collection rewrites the rules and offers a unique take on femininity: more liberated, daring and inclusive than ever before.
The campaign was captured by fashion photographer Collier Schorr, with creative direction by Piotrek Panszczyk, set design by Robert Sumrell, production by High Snobiety and casting by Dan von der Graf and Andrea Prato.
My favorites are the ‘Shibari‘ sandals, a gladiator style that climb up the leg, set on spindly stiletto heels and dusted with sparkling crystals.
TO SHOP THE AREA x SERGIO ROSSI COLLECTION, CLICK HERE PLEASE.
LoL, Sandra
Photos: © Area, Sergio Rossi, Net-à-Porter – The campaign was captured by fashion photographer Collier Schorr, with creative direction by Piotrek Panszczyk, set design by Robert Sumrell, production by High Snobiety and casting by Dan von der Graf and Andrea Prato.
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