HENNESSY X.O UNVEILS MASTERPIECE COLLABORATION WITH KIM JONES
In a first for the Maison, the acclaimed fashion designer transcends couture and cognac in a special collection featuring a collectible sneaker, Masterpiece decanter, and Limited Edition bottle.
Hennessy is pleased to announce a collaboration with the world-renowned British Artistic Director Kim Jones. In an audacious meeting of two icons, the Hennessy X.O x Kim Jones collection bridges street and luxury in a unique celebration of the legendary blend’s impact on culture. Interweaving the richness of Hennessy X.O’s 150-year heritage with Kim Jones’ creative vision, the collaboration features the Hennessy X.O Masterpiece designed by Kim Jones, the Hennessy X.O Limited Edition bottle by Kim Jones, and in a first for the brand, the HNY Low by Kim Jones. This also marks the first time Maison Hennessy has partnered with a fashion designer, and that Kim Jones collaborates with a spirits brand.
HNY Low by Kim Jones
«We are thrilled to embark on a new odyssey blending cognac-making and couture with Kim Jones, a creative master of our time,» said Laurent Boillot, Hennessy CEO. «Inspired by the emblematic personality of Hennessy X.O, Kim has developed a resolutely contemporary collection that is destined to make an impact on culture today and in the future.»
For Hennessy X.O, Kim Jones pays tribute to cognac-making and couture, two processes that touch on an understanding of science and the natural world as well as artisanal craftsmanship and savoir-faire. He follows in the footsteps of a formidable lineage of great masters who have helped cement Hennessy X.O’s cultural resonance over the years, including Frank Gehry, Cai Guo-Qiang and Ridley Scott.
«I’m fascinated by the rich heritage of Hennessy, a household name behind which artisans have spent hundreds of years creating this special cognac,» says Kim Jones. «Storytelling is very important for me regardless of what I’m designing or who I’m collaborating with – I want my designs to educate and inspire people through the stories they tell.»
WHERE COGNAC MEETS COUTURE: THE HENNESSY X.O MASTERPIECE AND HENNESSY X.O
LIMITED EDITION DESIGNED BY KIM JONES
Designed exclusively for Hennessy by Kim Jones, produced using 3D printing technology, and finished by hand, the sculptural Hennessy X.O Masterpiece has been produced in a limited edition of just 200 examples. The decanter demonstrates how humanity and technology can work together to create something unique, «like a piece of bespoke couture for a bottle,» the designer notes.
The Hennessy X.O Masterpiece
The Hennessy X.O Masterpiece draws inspiration from the making of Hennessy X.O, an art perfected by eight generations of Master Blenders. A specially developed titanium casing entirely encapsulates the bottle like an architectural second skin. Its twisting folds evoke both the couture technique of draping and the way in which, at the turn of the 20th century, Hennessy bottles were carefully hand-enveloped in tissue paper as a way of protecting their fragile parchment paper labels. Its base, an undulating oak plateau, nods to the barrels used to age eaux-de-vie that would eventually be blended to create Hennessy X.O.
While the bottle is entirely obscured from view, the cognac can be extracted using the fusil designed by Kim Jones, an elegant and playful ritual to serve a glass of the Hennessy X.O blend. As a finishing touch, the decanter itself has been dipped in gradient colors, an effect inspired by the shades of the different eaux-de-vie selected by the Master Blender to compose Hennessy X.O.
Says Kim Jones: «When I saw how the vintage Hennessy bottles were wrapped, it spoke volumes to me about how precious each one is, and how they were handled. I was particularly touched by their history, and the sense of how generations have dedicated their time to making each step of the process better and better. That same process also holds true with fashion.»
The Hennessy X.O Limited Edition
The third element of the collaboration is the Hennessy X.O Limited Edition ‘ready-to-wear’ version of the decanter specially imagined by Kim Jones. The Hennessy X.O bottle is encased in an aluminum second skin, its structure showcasing the signature shape of the bottle while evoking a couture silhouette. A true representation of the merger of fashion and culture with excellence and legacy, the limited edition bottle is the final piece of the Hennessy X.O x Kim Jones partnership.
The Hennessy X.O Limited Edition by Kim Jones is available exclusively at Globus for CHF 241.50 now.
LoL, Sandra
Photos: Courtesy of Hennessy
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