We Will Always Have London

Gucci unveils «We Will Always Have London», a new campaign by Creative Director Sabato De Sarno to present the Gucci Blondie bag and Cruise 2025 collection. Debbie Harry and Kelsey Lu, captured by the visionary Nan Goldin, are the protagonists of a story of people, places and moments, an ode to the timeless allure of London, and the House’s deep connection to the city. 

With a creative vision that evolves and deepens each season, from the discreet setting of S/S 2024 to the exploration of new sensuality in F/W 2024, Sabato De Sarno’s latest campaign for Gucci introduces new languages of artistry and romance. This latest chapter in a voyage through various dimensions of stylistic expression is set in London, an eternal muse for music, art, and culture, and where the Cruise 2025 collection debuted, embodying the creative spirit of the House’s ongoing love affair with the city. It was here, over a century ago, that a young Guccio Gucci, working as a liftboy at The Savoy hotel, first encountered the elegance and sophistication of the international elite. This experience sparked his ambition and led to the founding of his eponymous leather goods house in 1921, forging an enduring bond with London. This connection continues to shape Gucci’s creative journey, celebrated in the Cruise 2025 collection and in the «We Will Always Have London» campaign. 

Award-winning photographer and filmmaker Nan Goldin, brings her distinctive vision to the campaign. With honors such as France’s prestigious Commandeur des Arts et des Lettres in 2006, and a 2023 Academy Award nomination for her documentary All the Beauty and the Bloodshed, Goldin is widely regarded as one of the most influential photographers of our time. For «We Will Always Have London,» her documentary-style approach infuses the imagery with an intimate, rare power. Goldin’s skill in capturing the raw essence of her subjects weaves a story where fashion transcends the runway, embodying the free-spirited energy at the core of Sabato De Sarno’s vision. The campaign follows its protagonists through various locations in the city under a mysterious nighttime ambiance, creating a cinematic narrative that melds timeless influences with a contemporary edge. 

Cultural icon Debbie Harry, co-founder and frontwoman of Blondie – whose rebellious spirit, trailblazing style, and enduring musical influence continue to inspire generations, stars alongside one of today’s most esteemed performing artists, cellists, and composers, Kelsey Lu.

These two women, though from distinct generations, share an undeniable creative spirit. Together, they symbolize the fusion of past and future that Gucci so often explores, and they embody the spirit of the Gucci Blondie bag, a timeless icon reimagined in the Cruise 2025 collection. The campaign features moments in London’s iconic cabs and atmospheric  spaces. Joining them are Alaato Jazyper, the face of Gucci’s F/W 2024 campaign, and Yanan Wan, who opened the Cruise 2025 runway at Tate Modern. As they explore the spaces of London’s home of modern art, they bring the collection’s narrative to life. 

At the heart of the campaign is the Gucci Blondie bag, not merely an accessory, but a piece of the House’s legacy reimagined for today’s world. First introduced in the early 1970s, the bag’s signature rounded emblem, crafted from leather or enamel, echoes the liberated spirit in the era of its origins, while its sleek, spacious silhouette speaks to today’s aesthetic. 

A collection that reflects the bold and the subtle, the Gucci Cruise 2025 collection continues this dialogue between past and future, weaving together contrasting elements in a celebration of opposites. Embroidered embellishments and delicate laces meet structured, precision-cut outerwear in a captivating exploration of dualities. 

LoL, Sandra

CREDITS: © Gucci – Creative Director: Sabato De Sarno  – Artistic Director: Riccardo Zanola  – Director: Benoît Delhomme with Nan Goldin  – Photographer: Nan Goldin  – Stylist: Francesca Burns  – Casting Director: Piergiorgio Del Moro  – Make Up: Brigitte Reiss-Andersen  – Hair: Jimmy Paul  – Talent : Debbie Harry, Kelsey Lu  DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise. 

My Look: Cap Malheureux

Welcome to the Mauritian Côte d’Azur and don’t let its name fool you, Cap MalheureuxUnlucky Cap») is a true paradise! Although its name sounds like a curse, this small fishing village located between Grand Baie and Anse la Raie, has a peaceful, pleasant coastline and is far from mass tourism. A must-see is the Notre-Dame Auxiliatrice Church also known as the Red Roof Church.

My look: Halliday lace-trimmed floral-print linen maxi dressicon by Zimmermann, Palm cutout embossed textured-leather bucket bagicon by Staud, Rockstud Torchon 105 leather espadrille wedge sandalsicon by Valentino, green logo sunglasses by Miu Miu, and silver-tone, crystal and faux pearl necklace by Alessandra Rich.

LoL, Sandra

Photos: © Sandra Bauknecht
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Alberta Ferretti Steps Down as Creative Director

Italian designer Alberta Ferretti announced that she is stepping down as creative director of the eponymous brand she founded more than 40 years ago. The S/S 2025 collection that the brand presented last week during the Milan fashion week was the last one carrying her signature.

«On Sept. 17th, you attended my last fashion show,» Ferretti wrote in a letter sent out by email. «I believe that at this point of my career it is a right and conscious choice to pave the way for a new creative chapter for the brand I founded and which will continue to bear my name.»

The new creative director for the Alberta Ferretti brand will be announced in the next few months, the group said, adding that Ferretti will retain her role as vice president of Aeffe, which also owns brands Philosophy di Lorenzo Serafini, Moschino and Pollini.

Together with her brother Massimo, Alberta Ferretti co-founded Aeffe S.p.A.

Ferretti, who grew up in her family’s dressmaking shop before opening her own boutique as a teenager, has remained true to her signature gentle feminine silhouettes since the launch of the brand in 1981.

«The Alberta of that day is in many ways still the Alberta of today, even if in the meantime a small family business has become a company with 1500 employees,» she wrote further.

Beautifully said. Thank you, Alberta, for the magic of all those years.

LoL, Sandra

Photos: © Sandra Bauknecht / Courtesy of Alberta Ferretti
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Louis Vuitton New Flight Mode Collection

Created for and inspired by travel, Flight Mode returns as a women’s capsule that elevates lifestyle dressing from Louis Vuitton. Comprising ready-to-wear, leather goods, shoes and accessories, the collection presents a wardrobe for the journey as well as the destination. From the functionality of a bag to the feeling of a fabric, Flight Mode continues to build a complete silhouette adapted to contemporary voyage.

The Neverfull Inside Out offers a useful spin on the beloved Louis Vuitton bag. Fully reversible, it can be flipped so that the original inside becomes the outside. A GM size Neverfull Inside Out comes patterned with Flight Mode travel stamps; the MM size is available with three lining colour options; and for both the MM and BB sizes, smooth calf leather is offered in chic and neutral shades. The classic Neverfull will also come in vivid Epi leather – each one endlessly versatile for everyday use, at home or away.

Other iconic bags are revisited in animations that nod to the season, whether the Noé cinched bucket style or the iconic Twist in Fauve, a reddish-brown Epi leather. The Speedy in a supple Monogram canvas makes a statement as three pre-embellished styles: a darker version with black calf trim and a gothic silver chain; a classic option with a golden chain, colourful lining, precious ostrich leather trim and thematic charms; and a craft-focused version with a chain of natural pearls and a special address tag. Additionally, several key shapes showcase the Mahina Monogram as a greyish Brume base with a gradient blue and white effect reminiscent of the changing skies.

Transported to a modernist house within a forested setting, the ready-to-wear shifts between outdoor and indoor. Like the Neverfull Inside Out, wrap coats are reversible and offer a soft yet sophisticated look in wool and silk. For a subtle signature touch, a variety of pieces recall the tonal Mahina pattern, while an all-over print of travel stamps introduces a lively touch of colour to padded vests, fluid silk skirts and light shell pieces. Casual silhouettes are loose yet put-together and include a Monogram grey denim ensemble; velvet jersey sets with colour-block detailing; and tech jersey coordinated looks that are at once sporty and feminine. As layering is integral to travel, the Flight Mode collection also encompasses embossed Monogram, mohair and cashmere knits and sumptuous shearling that can be styled for comfort and relaxed elegance.

Flight Mode footwear spans low impact activity to higher intensity. Sneakers are accented with eye-catching details. The LV Rush is a technical sneaker with a wavy graphic around the upper and elastic laces for an easy fit. Exuding ‘80s cool, the LV Stadium is a mid-top, bi-colour leather style juxtaposing green, rose or blue and white debossed with the mini Monogram. Louis Vuitton Paris curves around the lightweight sole.

Accessories that assure warmth play with the Maison’s codes. And as the weather transitions from fall to winter, a signature Corduroy cap, a LV Fluffy bucket hat, or even sporty socks add up to a total look.

Always channelling the spirit of voyage, Louis Vuitton envisions Flight Mode as a multi-faceted approach to dressing that is dedicated to travel and the ways this is integrated with everyday life.

LoL, Sandra

Photos: © Louis Vuitton
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My Look: Knowing

Knowing – Knowledge is everything. Knowledge sets you free. Knowledge is sexy. Knowledge is power. And so is the perfect scent. Just as knowledge can be enticing and powerful, so too can a fragrance leave a memorable impression. It speaks to how certain qualities – whether intellectual or sensory – have the ability to command attention, evoke emotion, and convey a sense of confidence or charisma. I have fallen in love with Knowing Legacy from the first spritz. Created by Frédéric Malle for the self-assured woman who knows who she is and what she wants, it is a sophisticated, luxurious and confident scent.

«Knowing Legacy is all about skin, fire and a long night.» – Frédéric Malle

Knowing Legacy expands the original rich and luxurious essence of smouldering amber and sandalwood, while notes of black currant and lavish orris push the sensual fragrance even further. It is seductive, full of feminine energy, for the «Eve» within you!

My look: Eve belted crystal-embellished crepe jumpsuiticon, and matching Eve embellished velvet toteicon, both by Clio Peppiatt, Angel leather platform sandals by Gucci, and crystal-embellished snake necklace by Alessandra Rich.

My scent: KNOWING LEGACY by Estée Lauder

LoL, Sandra

Photos: © Sandra Bauknecht / Felicia Sewerinsson @feliciasewerinsson
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@esteelauderswitzerland #esteelauderlegacy #fredericmalle #luxuryfragrance

Estée Lauder – The Legacy Collection

Let me introduce you to THE LEGACY COLLECTION that reimagines five of Estée Lauder’s iconic original scents through a contemporary lens by another extraordinary scent artist, Frédéric Malle.

KNOWING LEGACY

Knowing Legacy expands the original rich and luxurious essence of smouldering amber and sandalwood, while notes of black currant and lavish orris push the sensual fragrance even further.

CHYPRE FLORAL
Top Notes: Raspberry, Blackcurrant
Middle Notes: Rose damascena, Orris concrete
Base Notes: Patchouli, Sandalwood, Vetiver, Amber (labdanum), Styrax

WHITE LINEN LEGACY

The crisp, clean scent of freshly laundered linen is among the most enticing the fragrance world has to offer, and one that Mrs. Estée Lauder captured with the White Linen eau de parfum. White Linen Legacy is an evolution of the original masterpiece, with keeping its breathtaking richness with notes of lush jasmine and rose on a base of amber and vetiver and evolving it for the 21st century.

FLORAL ALDEHYDE
Top Notes: Aldehyde
Middle Notes: Rose, Jasmine
Base Notes: Amber (mainly labdanum), Musk, Vetiver, Cedarwood

AZURÉE LEGACY

The original Azurée fragrance was inspired by the Mediterranean warmth of Mrs. Estée Lauder’s vacation home on the French Riviera. Like all five of the Legacy fragrances, Frédéric Malle maintains the essence of the original but brings it into the contemporary realm. In the case of Azurée Legacy, expect the warmth of the French Riviera sun with the heat of sandalwood, leather and fragrant herbs, while the addition of cumin adds modern sensual appeal. «Azure Legacy is really a second skin perfume.. It will accompany a sensuous woman day and night,» says Frédéric Malle.

WOODY AROMATIC
Top Notes: Cardamon, Basil, Tarragon
Middle Notes: Jasmine, Clove, Clary sage
Base Notes: Patchouli, Oak moss vetiver, Sandalwood, Cumin, Leather

ESTÉE LEGACY

«Sleek, cool, sophisticated. Think of velvety voices. Think of light in champagne.» – Mrs. Estée Lauder once said on her original masterpiece. Estée Legacy maintains the essence of the original – the second fragrance created by Mrs. Estée Lauder – with a quiet sensuality achieved by sweetly floral notes of jasmine and rose on a base of musk.

FLORAL MUSK
Top Notes: Carnation accord (Clove, Jasmine, Rose)
Middle Notes: Ylang ylang
Base Notes: Sandalwood, Amber accord, Musk, Honey

PRIVATE COLLECTION LEGACY

The signature green of the original Private Collection eau de parfum shines through in the Private Collection Legacy fragrance, with bold notes of green accord that are reinforced with rose and jasmine to create a lush bouquet.

FLORAL GREEN
Top Notes: Green accord (Basil, Tarragon, Galbanum)
Middle Notes: Jasmine sambac, Rose
Base Notes: Patchouli, Sandalwood, Oakmoss, Musk

TO SHOP THE ESTÉE LAUDER THE LEGACY COLLECTION ONLINE, CLICK HERE PLEASE.icon
In Switzerland the fragrances are available for CHF 290 (100ml) here.

Which one do you think is my favorite? I will reveal it in my next post! Stay tuned!

LoL, Sandra

Photos: © Estée Lauder
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My Look: Radiant Dinner in Cannes

As promised, here is my outfit that I wore to the radiant dinner with Clé de Peau Beauté in Cannes. We went on a sunset cruise and had a beautiful evening in the gardens of Château de la Napoule. The dress code said «black tie» and as we were unlocking a new radiance, I thought putting on a lot of sparkles is the perfect match!

My look: Sequin tuxedo blazer with feathers, and purple sequin halter gown, both by Michael Kors Collection, crystal-embellished Tan-Go pumps and small VSLING crystal-embellished crossbody bag, both by Valentino, sunglasses by CHANEL, and crystal-embellished snake necklace by Alessandra Rich.

LoL, Sandra

Photos: © Sandra Bauknecht
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Burberry Goddess

Today is Burberry day and I am so excited to attend the S/S 2025 show in London. Yesterday, I was suprised by the Maison with a personalized bottle of Burberry Goddess, the new ambery scent launched in 2023. This Eau de Parfum is a unique gourmand aromatic fragrance led by a powerful trio of vanillas. On top, a vanilla infusion with woody tonalities, at the heart a vanilla caviar with a rich sweetness, and at the base a vanilla absolute enriched with luminous lavender to intensify a vibrant woody aroma.

Burberry Goddess Eau de Parfum Intense is housed in a square bottle filled in light ambery shades. The nose behind this fragrance is Amandine Clerc-Marie.

Fragrance Family: AMBERY GOURMAND

Top Notes: Vanilla Infusion, Cacao and Ginger
Middle Notes: Vanilla Caviar
Base Notes: Vanilla Absolute and Lavender

Personally speaking, I am more a niche fragrance kind of person but this scent really got me. It is warm, different and stays on very well. I like!
I am really excited for today’s show! Stay tuned.

LoL, Sandra

Photos: © Sandra Bauknecht / @georgiashane
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Cartier Libre Tutti Frutti

CARTIER LIBRE IS PUSHING CREATIVE BOUNDARIES AND PROVOKING UNEXPECTED ENCOUNTERS. DESIGNED WITH TOTAL FREEDOM BY THE CREATION STUDIOS, EACH YEAR A NEW COLLECTION DRAWS ON AN UNPRECEDENTED SOURCE OF INSPIRATION TO UNVEIL PIECES THAT SURPRISE, PRODUCED IN LIMITED EDITIONS.

Cartier Libre questions form and design, and challenges expertise and savoir-faire in a constant pursuit of innovation. These creative explorations are part of the long-standing Cartier tradition of richly inspired collections from an insatiable and powerful curiosity. Creations of pure forms that defy limits and play with new perspectives of lines, volumes, contrasts and mobility. LIBRE Watchmaking, jewellery, accessories: all of the Maison’s realms of expression are electrified, re-explored and questioned. A creative, cultured mix, for collections free to express their style and spirit.

TUTTI TUTTI, THE LATEST ADDITION TO THE CARTIER LIBRE COLLECTION, IS BOTH BOLD AND SURPRISING.

With a single twist, the spirit of things shifts and astonishes. Beauty is viewed with the lightness of a sidestep: a ring flows freely like locks of hair and a watch creates bubbles with time, while a shower of golden marbles bursts into the air like laughter. Innovative designs, bright colours, contrasts, unexpected volumes, soft lines or material effects: the creative process is amplified in every sense to combine nature and design, aesthetics and surprise, lightness and preciousness. A new kind of tension – a joyful breath that evaporates mid-air in a burst of splendour.

I find those pieces extremely special and beautiful.

LoL, Sandra

Photos: © Cartier
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My Look: My Hood

Back in London in my hood… my apartment is located in the center of Mayfair, everything I love, from my favorite restaurants to the best shops, is in walking distance. I love strolling through the streets, running errands in style and having a quick coffee. As you can see in my smile, London is my absolute happy place.

My look: Cropped embellished cotton-blend tweed jacketicon, and Vichy button-embellished cotton-blend tweed mini skirticon, both by Balmain, leather wrap bra topicon by Alaïa, Aevitas pointy stud leather platform pumpsicon by Versace, Coco Crush necklace in beige gold with diamonds by CHANEL Fine Jewelry, necklace and charmsicon by Foundraemetal glass pearls leather earrings, leather bracelet, and mini rectangle flap bag in pearly lambskin with black-tone metal, all by CHANEL.

LoL, Sandra

Photos: © Sandra Bauknecht / Felicia Sewerinsson @feliciasewerinsson
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.