Twilly d’Hermès

Today, I would like to present you the new scent TWILLY D’HERMÈS by Hermès, designed for Generation Y, the millennials. Young women that are free, bold, connected, mischievous and impulsive, they turn expectation on its head, swim against the tide, impose their own rhythm, invent a brand new tempo.

The desires that nourish them, the ideals that inspire them and the stories that make their hearts skip a beat… What do young women dream of when they think of a fragrance?

It is with these young women in mind, by observing their lives, smiling at the fun they have, that Christine Nagel, Hermès’ perfumer-designer, has created TWILLY D’HERMÈS. Conceived in a spirit of absolute freedom, this fragrance in its joyous, impish bottle, plays with today’s feminine.

Aimed at young women, and named for the brand’s narrow Twilly scarves, TWILLY D’HERMÈS plays with a twist of three materials: ginger, tuberose and sandalwood. Freshness, mystery and wood. Spice, sunlight and tenderness. Three classic materials which, combined differently, become something special. The cute bottle shows its inspiration with a silk ribbon-tie that is knotted like a scarf around the cap.

A joyful transposition, a playful twist, everything upside down and back to front, TWILLY D’HERMÈS dances to the vibrant and passionate beat of youth.

Even the press release had a new interesting touch. First I had to download an app, put my phone over the twilly that accompanied the new launch to see an interactive animation that was truly something.

TWILLY D’HERMÈS, Eau de Parfum
is available in Hermès stores, department stores and authorised perfumeries from today.
30 ml (CHF 80.00) • 50 ml (CHF 119.00) • 85 ml (CHF 165.00) spray

LoL, Sandra

First two photos and still: © Hermès – all other photos: © Sandra Bauknecht

Wrap It Up!


Absolutely trending this F/W 2016 season is wrapping a silk scarf around the handle as seen on the Louis Vuitton runway or to tie a ribbon around it as Alessandro Michele did at Gucci.


I decorated my So Black Kelly bag recently with a 90 x 90cm silk scarf by Hermès. Stay tuned, the complete look will be coming up tomorrow.

Before starting to wrap it around the handle, it is important to fold the base very precisely:



The easier way is to use a Twilly, another a silk design by Hermès that is specifically used for that purpose (although it’s also used for other things like your wrist). It is thin and an easy way to customize your bag.


The ribbon effect: Sylvie mini buckle leather shoulder bag iconby Gucci.

Have fun decorating your bag!

LoL, Sandra


Louis Vuitton F/W 2017


Courtesy of the Brands, via Luxury 24/7 and © Sandra Bauknecht

My Look: Modern Romance

Modern Romance with Brooch

This was my look I wore to a dinner with friends. I love two-tone dresses as they are easy to combine and so classic. You will enjoy them for many seasons to come. For winter, try this sophisticated piece in a different colour combination.

Sophie two-tone crepe dress (available this season in signal-orange and navy blue), brass palm tree brooch , all by Stella McCartney, green python leather jacket (from a previous season) by GucciClematis leather clutch by Christopher Kane, cherry earrings by Dolce & Gabbana, Twilly by Hermès and coral shape heels by Chanel.

LoL, Sandra



Stella McCartny-Gucci


Kane ClutchPhotos: © Sandra Bauknecht

J’aime mon carré

The traditional French house Hermès is starting to be more and more advanced by surfing on the internet trend. Similiar to the Sartorialist, they created their own street style inspired photos of It-girls all over the world for a standalone website named J’aime mon carré (I love my scarf). There you can find ideas and instructions on how to wear and knot your Hermès scarf.

Cashing on the recent 70’s trend, Hermès shows how hip the classic accessory can be.
It is definitely another sign of how luxury, fashion and street have merged in the last years.

If you like to be part of it, you can still get your pictures taken. Today in the Swiss Hermès boutiques in Basel, Bern and Zurich where last night the brand new and gorgeous store celebrated its opening. Other cities to follow will be: September 25th, Surabaya, Indonesia, September 27th Paris and November 3rd, Hong Kong.

LoL, Sandra

Some impressions of last night’s party:

The new Hermès store in Zurich on Bahnhofstr. 28A

The new Hermès store in Zurich on Bahnhofstr. 28A

Stilt walkers with Venetian masks very welcoming the guests.

Stilt walkers with Venetian masks were welcoming the guests.

Sophie C. Anache-Strobel, store manager, with me

Sophie C. Anache-Strobel, store manager, in HERMÈS with me wearing a LOUIS VUITTON dress and scarf, an ALEXANDER WANG leather jacket and a PROENZA SCHOULER PS1 clutch.

My Hermès detail: A silk twilly wrapped around my wrist.

But I had a little HERMÈS accessory as well: A silk twilly wrapped around my wrist.


The party continued in the beautifully decorated Zunfthaus zur Meisen.

The party continued in the beautifully decorated Zunfthaus zur Meisen.