Today, I would like to present you the new scent TWILLY D’HERMÈS by Hermès, designed for Generation Y, the millennials. Young women that are free, bold, connected, mischievous and impulsive, they turn expectation on its head, swim against the tide, impose their own rhythm, invent a brand new tempo.
The desires that nourish them, the ideals that inspire them and the stories that make their hearts skip a beat… What do young women dream of when they think of a fragrance?
It is with these young women in mind, by observing their lives, smiling at the fun they have, that Christine Nagel, Hermès’ perfumer-designer, has created TWILLY D’HERMÈS. Conceived in a spirit of absolute freedom, this fragrance in its joyous, impish bottle, plays with today’s feminine.
Aimed at young women, and named for the brand’s narrow Twilly scarves, TWILLY D’HERMÈS plays with a twist of three materials: ginger, tuberose and sandalwood. Freshness, mystery and wood. Spice, sunlight and tenderness. Three classic materials which, combined differently, become something special. The cute bottle shows its inspiration with a silk ribbon-tie that is knotted like a scarf around the cap.
A joyful transposition, a playful twist, everything upside down and back to front, TWILLY D’HERMÈS dances to the vibrant and passionate beat of youth.
Even the press release had a new interesting touch. First I had to download an app, put my phone over the twilly that accompanied the new launch to see an interactive animation that was truly something.
TWILLY D’HERMÈS, Eau de Parfum
is available in Hermès stores, department stores and authorised perfumeries from today.
30 ml (CHF 80.00) • 50 ml (CHF 119.00) • 85 ml (CHF 165.00) spray
First two photos and still: © Hermès – all other photos: © Sandra Bauknecht