Gucci’s Sustainable Luxury

Gucci SL

One of the biggest trends at the moment is SUSTAINABLE LUXURY and Gucci has hopped on board the green side of life by launching a new “Sustainable Soles” line of footwear made with biodegradable plastic, which is part of its pre-fall 2012 collection and said to hit stores by the end of June.

The collection will include two styles, both designed by Frida Giannini, Gucci’s Creative Director:

GG Sustainable

The “California Green” men’s sneaker, available in both low- and high-top versions, includes bio-rubber soles, vegetable-tanned calfskin uppers, bio-shoelaces, and tongues with the Gucci logo printed in green on recycled polyester labels.

GG Sustainable 2

The “Marola Green” slip-on, which features cutout details and Gucci’s trademark interlocking Gs, will be sold in a variety of glossy hues, including blush, taupe, and black.

The shoes are made from bio-plastic, a biodegradable material in compost which is used as an alternative to petrochemical plastic. The material also has a shorter degradation process compared to that of traditional plastic.

“This new project conveys the house’s mission to interpret in a responsible way the modern consumer’s desire for sustainable fashion products, all the while maintaining the balance between the timeless values of style and utmost quality with an ever-growing green vision.”

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The news comes on the heels, as it were, of Gucci’s biodegradable “Liquid Wood” sunglasses, which are manufactured by Safilo with wood fibers from sustainably managed forests, lignin from the paper-manufacturing process, and natural wax. I was able to explore one of the first prototypes (see photo below) and I truly liked them.

“Biodegradable” is a new catchphrase at Gucci – an inspiring example of how to combine sustainability with luxury.

LoL, Sandra

IMG_6184Photos: Courtesy of Gucci, Safilo and © Sandra Bauknecht

Star Style: Amanda Seyfried in H&M

Amanda seyfried

Actress Amanda Seyfried was spotted recently on the red carpet in this gorgeous blue tuxedo jacket and matching shorts from H&M’s Exclusive Conscious collection. She combined the look with a leather-trimmed wool top iconby Rag & Bone and black pumps iconby Gucci.

To celebrate the rise of glamour, H&M has created the Exclusive Conscious collection of greener and eco-friendlier red-carpet looks that have all been made from more sustainable materials like organic cotton and hemp, and recycled polyester, as part of H&M’s Conscious initiative. In stores now.

LoL, Sandra

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TUXEDO JACKET – EUR 59,95
H&M Exclusive Conscious collection. Blue organic cotton mix tuxedo shorts suit.

EC_SL_26

TUXEDO SHORTS – EUR 24,95
H&M Exclusive Conscious collection. Blue organic cotton mix tuxedo shorts suit.

Photos: Courtesy of H&M, Getty Images