PUMA x JIL SANDER Introduce the K-Street

PUMA x JIL SANDER Introduce the K-Street

PUMA and JIL SANDER continue their ongoing dialogue with the launch of the K-Street, a sneaker that distills movement into its most refined form.

Following the revival of the King Avanti in 2025, the K-Street builds on a shared language of clarity, precision, and function. Designed under the direction of Simone Bellotti, the silhouette is defined by its slim, contoured fit and ultra-thin sole, tracing the natural lines of the foot with a sense of both softness and tension.

Fluid, almost aerodynamic in its construction, the design conveys a quiet sense of speed. It merges references from different disciplines: an upper inspired by PUMA’s archival H-Street running shoe meets a karate-influenced sole, giving the sneaker both its name and its distinctive stance.

Available in suede, canvas, and nylon across three colorways, the K-Street balances material contrast with understated precision. Co-branded details remain subtle, reinforcing the collaboration’s restrained aesthetic.

At its core, the project reflects JIL SANDER’s signature minimalism, where structure meets lightness, and continues a partnership with PUMA that has long explored the intersection of sport and fashion.

The unisex K-Street launches globally on April 8, 2026, with selected editions exclusive to JIL SANDER stores and online.

LoL, Sandra

Photos: © Puma x Jil Sander
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LV Rush – The New Sneaker

A dynamic design that exudes movement and agility, the Rush is the latest Louis Vuitton sneaker from Nicolas Ghesquière. Revealed as part of the Cruise collection that took place in Isola Bella, the LV Rush is a hybrid style that draws from vintage boxing boots and contemporary trail shoes.

The LV Rush is proposed as a sneaker boot that extends above the ankle as well as two sneakers – a higher version punctuated with bold red and a more monochromatic sneaker in white or black. With a bold upper in suede with rubberised and classic calf leather, the entire range is optimised for daily wear thanks to its lightweight inner construction and highly flexible sole. A metallic LV circle signals an elevated flourish in keeping with Louis Vuitton. The trail influence plays out on the main sneaker through details such as the lace stopper.

The graphic wave motif that undulates across the shoe contributes to its unique appearance, which corresponds to the collection’s overall inspiration: the modern mermaids of Lake Maggiore surrounding Isola Bella. Converging 18th-century rocaille ornamentation with an active attitude, the LV Rush is a standout sneaker that speaks to the Ghesquière’s unmatched vision.

LoL, Sandra

Photos: © Louis Vuitton
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