PUMA x JIL SANDER Introduce the K-Street

PUMA x JIL SANDER Introduce the K-Street

PUMA and JIL SANDER continue their ongoing dialogue with the launch of the K-Street, a sneaker that distills movement into its most refined form.

Following the revival of the King Avanti in 2025, the K-Street builds on a shared language of clarity, precision, and function. Designed under the direction of Simone Bellotti, the silhouette is defined by its slim, contoured fit and ultra-thin sole, tracing the natural lines of the foot with a sense of both softness and tension.

Fluid, almost aerodynamic in its construction, the design conveys a quiet sense of speed. It merges references from different disciplines: an upper inspired by PUMA’s archival H-Street running shoe meets a karate-influenced sole, giving the sneaker both its name and its distinctive stance.

Available in suede, canvas, and nylon across three colorways, the K-Street balances material contrast with understated precision. Co-branded details remain subtle, reinforcing the collaboration’s restrained aesthetic.

At its core, the project reflects JIL SANDER’s signature minimalism, where structure meets lightness, and continues a partnership with PUMA that has long explored the intersection of sport and fashion.

The unisex K-Street launches globally on April 8, 2026, with selected editions exclusive to JIL SANDER stores and online.

LoL, Sandra

Photos: © Puma x Jil Sander
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Breaking Fashion News Spring 2025

Fashion weeks have come to an end, and the news keep coming in. Yesterday, Demna was announced as the New Creative Director at Gucci and there is more to know.

FREDERIC ARNAULT NAMED CEO OF LORO PIANA IN LVMH RESHUFFLE

The Italian brand’s current chief Damien Bertrand will become deputy CEO at Louis Vuitton. Meanwhile, Fendi’s CEO Pierre-Emmanuel Angeloglou will move to Dior.

The move sees Frédéric, one of five children of chairman Bernard Arnault, taking on his first role in the group’s crucial fashion and leather goods division. Arnault, a graduate of France’s École Polytechnique, previously spent 6 years at TAG Heuer before being named CEO of the group’s watch division in 2024.

OTB TAPS SIMONE BELLOTTI AS JIL SANDER’S CREATIVE DIRECTOR

Industry interest in Bellotti surged following a series of stand-out shows for Bally. The designer is replacing Lucie and Luke Meier, who parted ways with Jil Sander in February.

DARIO VITALE TO SUCCEED DONATELLA VERSACE AS CHIEF CREATIVE OFFICER OF VERSACE

Vitale, who left his post at Prada-owned Miu Miu in January, will step into his new position at the beginning of April. Donatella Versace will become chief brand ambassador after nearly three decades at the creative helm of the label founded by her late brother Gianni.

The change comes as Miu Miu-owner Prada Group is reportedly inching closer to buying Versace from Capri Holdings in a $1.5 billion deal, which could see Vitale returning to the Prada fold.

With all these changes, I truly wish for fashion to focus on its magic again as personally speaking numbers will also come back then.

LoL, Sandra

Photo Credit: Courtesy of the Brands
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