PUMA x JIL SANDER Introduce the K-Street

PUMA x JIL SANDER Introduce the K-Street

PUMA and JIL SANDER continue their ongoing dialogue with the launch of the K-Street, a sneaker that distills movement into its most refined form.

Following the revival of the King Avanti in 2025, the K-Street builds on a shared language of clarity, precision, and function. Designed under the direction of Simone Bellotti, the silhouette is defined by its slim, contoured fit and ultra-thin sole, tracing the natural lines of the foot with a sense of both softness and tension.

Fluid, almost aerodynamic in its construction, the design conveys a quiet sense of speed. It merges references from different disciplines: an upper inspired by PUMA’s archival H-Street running shoe meets a karate-influenced sole, giving the sneaker both its name and its distinctive stance.

Available in suede, canvas, and nylon across three colorways, the K-Street balances material contrast with understated precision. Co-branded details remain subtle, reinforcing the collaboration’s restrained aesthetic.

At its core, the project reflects JIL SANDER’s signature minimalism, where structure meets lightness, and continues a partnership with PUMA that has long explored the intersection of sport and fashion.

The unisex K-Street launches globally on April 8, 2026, with selected editions exclusive to JIL SANDER stores and online.

LoL, Sandra

Photos: © Puma x Jil Sander
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Puma x Coperni

PUMA and Coperni return with a full second collection, continuing to decode the intersection of fashion, sportswear, and technology.

Envisioning classic silhouettes through a future-oriented lens, the collection’s streamlined designs comprise interpretations of PUMA’s T7 tracksuit and innovative cut-and-sew garments crafted with performance fabrics. Returning footwear like Coperni’s take on the PUMA Speedcat as well as the hybrid 90SQR come in bold and unmistakable colorways that run through the collection.

Extending the themes and concepts of the inaugural offerings, the second installment is highlighted by the elegant asymmetrical gown and top, both crafted from CARVICO eco-sustainable techno-fabric, a mainstay of PUMA’s Olympic performance wear. The T7 Jacket and T7 Pants incorporate Coperni’s signature knot design. Adorned with a set of coy cat ears, the collection’s Hoodie presents a unique twist on Coperni’s horned sweatshirt, while a co-branded essential T-shirt completes the collection.

For accessories, the PUMA x Coperni Bag reinterprets Coperni’s signature Swipe Bag and is boldly adorned with PUMA’s leaping cat logo in silver, which appears as an overstated ornamentation.

PUMA and Coperni bring back Coperni’s unique interpretation of the Speedcat, as well as the future-looking 90SQR hybrid. A sculpted dress shoe that is engineered to the specifications of a performance football boot, the low-profile 90SQR returns in «Blue Gloss» and «Black» versions. Coperni’s collaborative Speedcat comes overlaid with a structural cage and is rendered in «Black» and «White» options.

Evoking themes of time and movement, the campaign visually represents stillness and motion, as two protagonists cross paths, as a metaphor for the collaborative ideas shared between PUMA and Coperni.

PUMA and Coperni’s second collection will be available now at Coperni stores and on coperniparis.com, on PUMA.com and select retailers.

TO SHOP THE COLLABORATION ON FARFETCH, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Puma / Coperni
DISCLOSURE: This post is sponsored. We may earn commission from links on this page, but I only recommend products I love. Promise.

Karl Lagerfeld x Puma

This month, KARL LAGERFELD collaborates with PUMA for the first time ever, to introduce a capsule collection for men and women. Marking 50 years since their iconic sneaker’s first launch, PUMA’s “Suede 50” program throughout 2018 culminates in the highly-anticipated release of the KARL LAGERFELD X PUMA collection.

It will launch worldwide on October 19, three days following the official 50th anniversary of the original Suede Classic release. Originally invited to design a KARL LAGERFELD iteration of the classic Suede sneaker for the anniversary celebration, the partnership soon developed into the creation of a complete 13-piece capsule.

Those sneakers are great! Love the sunglasses detail…

The KARL LAGERFELD X PUMA collection features two unisex Suede sneakers inspired by KARL LAGERFELD’s iconic signature aesthetic – a tuxedo jacket, high white collar, tie and sunglasses. The shoes blend Karl’s timeless look with contemporary streetwear style, and feature either a playful KARL graphic or removable sunglasses detail.

Love this jumpsuit!

The women’s offering includes a tuxedo-inspired T7 track jacket with matching pants and a T7 jumpsuit, both are stylish plays on PUMA’s iconic track jacket with 7mm stripes, a track top, and a cropped tee.

The men’s collection features a slim-fit hoodie and matching sweat pants, plus a logo tee. The clothing styles is further complemented by a backpack, a shoulder bag and a baseball cap featuring custom KARL LAGERFELD X PUMA branding.

Prices will range from €40 to €175.
The KARL LAGERFELD X PUMA collection will be available for pre-sale at KARL.COM on October 18, and worldwide on October 19, at KARL LAGERFELD and PUMA retail stores, online at KARL.COM and puma.com, and via curated retailers and concept
stores.

LoL, Sandra

Photos: Courtesy of Karl Lagerfeld

A Sneak(ers) Preview

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In 2005, Alexander McQueen had collaborated for the first time with Puma to design a special line of sneakers for the German brand. A symbiosis of fashion and sportswear, his innovative creations have broken the mold.

After McQueen`s death last February, his last stylish trainer collection for F/W 2010 will be in stores on August 20th, 2010. Please enjoy the preview of those future collectibles.
I am in love with the ones in the middle. And you?

LoL, Sandra

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