Sandra‘s Closet

LUNA ROSSA, Prada’s newest men’s fragrance, seeks inspiration from the Italian house’s sailboat of the eponymous name which regularly participates in the prestigious America’s Cup (For more information on the famous competition, scroll to the end of this post please).

The scent and ingredients blended by Daniela Andrier, Prada Luna Rossa is a masculine fragrance without compromise that reinterprets traditional ingredients with agility.

A wave of aromatic freshness crashes through the scent conveying strength and dynamic energy, while its signature is noble and sensual.The backbone of the fragrance is lavender – an unmistakable natural ingredient in perfumery – but here pushed to the edge in a unique modern interpretation. Even the Prada Luna Rossa fragrance bottle is inspired by the technological excellence and sleek, dynamic beauty of extreme sailing boats. The power of the elements is reflected in the materials and design, which project both strength and sophistication.

Top Notes: Lavender Absolute and Bitter Orange
Middle Notes: Clary Sage and Spearmint Nanah
Base Notes: Ambroxan and Ambrette Absolute

Prada Luna Rossa for Men EdT 50ml (CHF 87.-) / EdT 100ml (CHF 117.-)
Aftershave Lotion 125ml (CHF 85.-)
Shower Gel 200ml CHF 50.-)
Deodorant 150ml (CHF 45.-)

Available September 2012.

The Luna Rossa Story

The America’s Cup is the most coveted and elusive prize in sport and the apex of the sailing world. It is an intense competition propelled by an almost mythological history, the obsession and dedication of its participants and thrilling advances in design and engineering. It is a race fought along lines of technology and athleticism, but fundamentally bound by the forces of nature; enjoyed the world over both for the visceral excitement of the competition and the grace of the boats as they cut through the waves.

The Luna Rossa sailing team emerged from the shared determination and grand ambition of two men. Patrizio Bertelli, CEO of Prada and German Frers, one of the world’s foremost yacht designers, met in 1997 to discuss a cruising boat and the designer made a provocative jibe – “why not the America’s Cup?”. There was no turning back. In order to meet strict entry deadlines Bertelli organized a crew from scratch in a record time of just two weeks – a process usually taking many months. Since then, the Luna Rossa team is one of the most renowned and beloved competitors of the America’s Cup – the oldest and most prestigious trophy in sport.

LoL, Sandra

Photos: Courtesy of Prada, © Carlo Borlenghi

Treat yourself! It’s the patriotic thing to do and this was my motto for the day of the Fourth of July. After a lovely yoga session at the beach early in the morning, I wore my new stars and stripes bikini for a lazy day at the pool followed by a little shopping tour in the afternoon at The Shops at Wailea, a sweet little mall close to my hotel.

My look, of course Hawaiian-inspired:

Orchid printed T-shirt by Givenchy (also a favourite of Rihanna and Liv Tyler), denim mini skirt by Dolce & Gabbana, Audrey wayfarer sunglasses by Céline, white and silver wedges by Prada Sport and Falabella shoulder bag by Stella McCartney.

LoL, Sandra

Photos: © Sandra Bauknecht and ©style.mtv.com

Happy New Year 2012 to all of you!
May it  be filled with love, peace and joy… and lots of shopping sprees!

I started the New Year 2012 very relaxed in St. Moritz. If you stay away from the hustle and bustle, you can allow yourself to enjoy quiet and relaxation! I have recharged my batteries and I am full of energy for many exciting things to come. Stay tuned as I will be leaving very soon to Italy again!

My look for a walk around the lake of St. Moritz: Black mink coat with grey fur collar by Prada, 912 low-rise skinny jeans by J Brand, black cashmere sweater by Chinti and Parker, Sam fine-knit scarf by Isabel Marant, Intrecciato leather gloves by Bottega Veneta, sunglasses by Tom Ford and snow boots by Prada Sport.

LoL, Sandra

Photos: © Sandra Bauknecht

My Swiss based readers will know what I am talking about: The White Turf St. Moritz is quite a spectacle. The setting against the magnificent alpine backdrop of the Upper Engadine is amazing. Established in 1907 the International Horse Races of St. Moritz on the frozen lake are a unique experience and believe me fashionwise, too!

Me today at the White Turf in a black overall with fur details and fur boots, both PRADA SPORT, hat DOLCE & GABBANA, scarf GUCCI, studded bag MIU MIU and sunglasses BALENCIAGA.

St. Moritz has anyway its own style. You see so much fur in all different ways like nowhere else in the world. CAFT (Coalition to Abolish the Fur Trade) would not know where to start. Dressed in mink, sable or chinchilla head to toe, the looks have a very Russian approch to it. True to the motto more is more.

Come up here one day and see for yourself!
St. Moritz is always worth a journey!

LoL, Sandra