I got so many lovely messages regarding my two last Prada outfit posts and lots of you were curious about the locations I shot the looks in Milan. Thank you for your interest!
For Prada‘s F/W 2021 campaign #FeelsLikePrada, the Italian fashion house came up with an amazing concept. The patterns of the show decorate buildings, houses and walls in different cities around the world. You can find them in Paris, Milan, Florence, Rome, Shanghai, Tokyo, New York and Hong Kong until October 21, 2021.
Feelings – emotions and senses, intimacy and tactility. The Prada F/W 2021 campaign, showcasing the collections for women and men designed by Miuccia Prada and Raf Simons, is an exploration of the evocation of feeling.
To feel has connotations both sensorial and emotional – rather than intellectual discourse, it is about instinct, spontaneity. Photographed by David Sims, each image is implicitly a fragment of an independent narrative – yet presented in serial, laid side-by-side, these photographs form a new abstract story of their own, expressing emotion. Deeper than appearance, this campaign is about what feels like Prada.
Building in New York
This narrative will come to life through a variety of experimental activations during Fall 2021, spanning digital and physical – life, re-fashioned, through the lens of Prada. Real-world spaces and quotidian objects will be enveloped in tactile patterns drawn from the Prada F/W 2021 collection, alongside building façades also featured in the campaign imagery – objects and places that can be touched, felt.
Prada objects at the Wet Market in Shanghai
The campaign as a whole is a proposition, a proposal – positing a vision of a brand, intentionally multi-faceted, to reflect its complex and ever-transforming nature. It is that which – always – feels like Prada.
Photos: © Sandra Bauknecht / Nadia Krawiecka
Prada F/W 2021 Campaign
Photographer: David Sims – Creative director: Ferdinando Verderi
#PradaFW21 #FeelsLikePrada #Prada