Birkenstock x Proenza Schouler – Part 2

Birkenstock continues its collaboration with Proenza Schouler, reimagining styles from the original collection in bold new colors.

Proenza Schouler, the New York ready-to-wear brand, founded by Jack McCollough and Lazaro Hernandez in 2002, unite with Birkenstock by their common appreciation for form and functionality, the collection is inspired by a combination of utilitarian workwear and athletic footwear. Executed in a polished, specchio calf leather, the shoes feature a hook-and-loop closure in place of hardware buckles and are finished with industrial contrast topstitching to further refine the classic Birkenstock sandals, Arizona and Milano.

The collaboration showcases iconic Proenza Schouler palettes with vibrant cobalt blue, rustic luggage burgundy, and elevated neutrals in black and ecru; a transitional color range intended to carry the wearer from late summer to early fall.

«We are thrilled to expand on our collaboration with Birkenstock; Birkenstock and Proenza Schouler both share a common respect and admiration for the craftmanship and detailed work that is integral to all of our products. We are excited to pick-up where we left off and expand on the collection with fresh colorways that feel very in the moment and true to our brand.» – Jack McCollough and Lazaro Hernandez

For this special re-issue, Birkenstock and Proenza Schouler have enlisted photographer Collier Schorr to capture King Princess as the face of the campaign. The New York native singer and songwriter emulates the artistic and unapologetic individualism that is heritage to both brand identities. The capsule collection will be available at 1774.com, proenzaschouler.com, select Birkenstock and Proenza Schouler retail locations, as well as select retailers worldwide from August 6th.

TO SHOP BIRKENSTOCK ONLINE, CLICK HERE PLEASE.
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LoL, Sandra

Photos: © Birkenstock – © Collier Schorr 
@birkenstock1774 @proenzaschouler #birkenstockxproenzaschouler
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Birkenstock x Proenza Schouler

BIRKENSTOCK, the cult German footwear company and the iconic New York fashion brand, Proenza Schouler, have teamed up to launch a unisex collaboration. Inspired by the BIRKENSTOCK core ingredients of quality and function, Proenza Schouler’s Jack McCollough and Lazaro Hernandez add their uniquely New York point of view to two iconic Birkenstock styles – the Arizona and Milano.

Birkenstock x Proenza Schouler – Arizona

The shoes feature Velcro closures in place of hardware buckles and are finished with industrial contrast topstitching to further refine the classic sandals while maintaining their traditional form and functionality. The collaboration features a timeless palette of black, white, ochre, and silver, and is rendered in polished, specchio calf leather derived from past and present Proenza Schouler collections.

Proenza Schouler S/S 2020 runway

For this special partnership, BIRKENSTOCK and Proenza Schouler have enlisted Juergen Teller and Peter Miles as creative collaborators. For the launch, a 3-dimensional visual concept were designed that embodies both the artistic approach of the designers’ process as well as the timelessness and elevated craftmanship of the BIRKENSTOCK manufacturing heritage.

Birkenstock x Proenza Schouler – Milano

«We are excited to be partnering with BIRKENSTOCK as we have been longtime admirers and devotees of the brand. We are also thrilled to be working on this exciting venture alongside Juergen and Peter. BIRKENSTOCK and Proenza Schouler both share a common respect and admiration for the craftsmanship and detailed work that goes into all of our products, and we are excited to celebrate these all-important qualities in our collaboration.» – Jack McCollough and Lazaro Hernandez, Designers and Founders, Proenza Schouler.

TO SHOP BIRKENSTOCK PROENZA SCHOULER, CLICK HERE PLEASE.

LoL, Sandra

Top Image: Photography Juergen Teller – Art direction Peter Miles; via Net-à-Porter
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