Birkenstock x Proenza Schouler

BIRKENSTOCK, the cult German footwear company and the iconic New York fashion brand, Proenza Schouler, have teamed up to launch a unisex collaboration. Inspired by the BIRKENSTOCK core ingredients of quality and function, Proenza Schouler’s Jack McCollough and Lazaro Hernandez add their uniquely New York point of view to two iconic Birkenstock styles – the Arizona and Milano.

Birkenstock x Proenza Schouler – Arizona

The shoes feature Velcro closures in place of hardware buckles and are finished with industrial contrast topstitching to further refine the classic sandals while maintaining their traditional form and functionality. The collaboration features a timeless palette of black, white, ochre, and silver, and is rendered in polished, specchio calf leather derived from past and present Proenza Schouler collections.

Proenza Schouler S/S 2020 runway

For this special partnership, BIRKENSTOCK and Proenza Schouler have enlisted Juergen Teller and Peter Miles as creative collaborators. For the launch, a 3-dimensional visual concept were designed that embodies both the artistic approach of the designers’ process as well as the timelessness and elevated craftmanship of the BIRKENSTOCK manufacturing heritage.

Birkenstock x Proenza Schouler – Milano

«We are excited to be partnering with BIRKENSTOCK as we have been longtime admirers and devotees of the brand. We are also thrilled to be working on this exciting venture alongside Juergen and Peter. BIRKENSTOCK and Proenza Schouler both share a common respect and admiration for the craftsmanship and detailed work that goes into all of our products, and we are excited to celebrate these all-important qualities in our collaboration.» – Jack McCollough and Lazaro Hernandez, Designers and Founders, Proenza Schouler.


LoL, Sandra

Top Image: Photography Juergen Teller – Art direction Peter Miles; via Net-à-Porter
DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.

Marc by Marc Jacobs Ad Shot in Zurich


Some exciting news for my Swiss readers: The new Marc by Marc Jacobs S/S 2013 ad campaign was shot in Zurich-Wollishofen by Jürgen Teller at the Rote Fabrik and the male model is no less than Eli, the son of entrepreneur Carolina Müller-Möhl.

His mum told me the story that I found particularly sweet. Carolina was asked to participate in a charity project for the Kunsthaus Zurich in collaboration with Jürgen Teller. She brought Eli to the shoot. The famous photographer saw his potential and started to take photos of him.


When he showed those to Marc Jacobs, they both agreed that Eli had to be the face of the new campaign. Well deserved – what a success story! I am sure that we will see more of Eli in the near future…

LoL, Sandra





Photos: Courtesy of Marc Jacobs