Don’t forget to shop the unique collaboration Maison Martin Margiela with H&M that hits selected stores worldwide officially today! This year, the French fashion house is sharing their unconventional fashion framework with H&M and their re-editions are to-die-for (Have a look at this previous post where you can see them in detail)! In case that you have missed the party pics of the amazing launch party in NYC, click here.


If you cannot get enough of Maison Martin Margiela, I recommend a visit to one of my favourite hotels in Paris: La Maison Champs-Elysées. The design hotel was the first to be decorated by Martin Margiela and voted among the best hotels in the world by Condé Nast Traveller.

Its location between the Grand Palais and the Avenue Montaigne is perfect, especially during Paris Fashion Week.


I stayed in one of three “Lost Moulding” suites: N° 112 Paul Bodin, designed by Martin Margiela. The wooden mouldings in the rooms start and finish at random, like a work in progress, offering various shades of white. A large central space with sliding side doors separates the lounge from the bedroom, enhancing the feeling of privacy. The luxurious, modern bathroom is extremely spacious and beautiful.


And here is more for all Margiela-fans among you: Replica Fragrances by Maison Martin Margiela, a reproduction of familiar scents and moments of varying locations and periods that embodies the interest of Maison Martin Margiela for vintage clothing and accessories.

All three recently launched feminine fragrances “Flower Market”, “Beach Walk”, “Funfair Evening” are divine and instantly evoke images, impressions, positive emotions that reflect our collective subconscious. Composed by the master perfumer Jacques Cavallier, along with Marie Salamagne, each ‘Replica’ fragrance captures a specific olfactory moment, recalling memories that we all share. 100ml (CHF 109.-)


“Flower Market”
Paris, 2011

Freshly cut flowers, wet petals, buckets and vases brimming with water, leaves crushed on the floor, a multitude of floral compositions… Maison Martin Margiela captures the delicate fragrance of the flower market.
The green freshness of just-cut stems echoes the sensuality of the floral accord. Transparent notes of freesia and Grasse rose petals dotted with water, are enveloped by creamier notes of Sambac jasmine and tuberose.


“Beach Walk”
Calvi, 1972

A stroll along the ocean. Feet sink into the sand. Waves brush the skin. The sun at its zenith radiates the beach. “Beach Walk” evokes the memory of a summer day.
Fresh as the spray of the ocean, bergamot, lemon and pink pepper are instantly fused. Radiant and sensual ylang ylang follows, illuminating the addictive scents of coconut milk, musk and heliotrope.


“Funfair Evening”
Santa Monica, 1994

In the warm night air, the sound of laughter and playful melodies. The obscurity is broken by splashes of multicoloured neon. Colour reigns vibrant and explosive. An odour of candy fills the air.
From the first breath, the ambiance of the funfair comes to mind. The soft and enveloping fragrance of sweets… Notes of apple and star anise join to reveal a marshmallow accord created with caramel and orange blossom.

Enjoy indulging in your very own Margielamania and see you at H&M!

LoL, Sandra

Photos: Courtesy of H&M, La Maison des Champs-Elysées, Maison Martin Margiela, © Sandra Bauknecht

My Look: NYC Party Time


This was my look that I wore to the amazing Maison Martin Margiela with H&M launch party this week in NYC: Millie tweed and wool-crepe dress by Stella McCartneybow-embellished suede and snake-effect leather ankle boots iconby Miu MiuSwarovski crystal necklace iconby Lanvin, cocktail rings by Roberto Cavalli and vintage ’70s style bag by Fendi.

LoL, Sandra

Fendi_bag2Photos: © Sandra Bauknecht

Maison Martin Margiela with H&M Party

Margiela_WITH_HM_COVER1Yesterday night, the Maison Martin Margiela with H&M collection was celebrated in New York. Mena Suvari, Chace Crawford, Alan Cumming, Helena Christensen, Julianne Moore, Sarah Jessica Parker, Selma Blair, Doutzen Kroes, Alexander Wang, and my humble self were some of the over 1 000 guests at the spectacular party on 5, Beekman Street.


The derelict and raw nine-story historical building in the city’s financial distric, housed around a glass-roofed atrium, was the perfect setting for the celebration of Maison Martin Margiela with H&M, decorated in the label’s signature white-painted style. As you can see, people were slack-jawed looking at the gorgeous location.




All celebrities wore already the new Maison Martin Margiela with H&M collection.
Enjoy my photos!


Chace Crawford with me


Me with the beautiful and overly sweet Julianne Moore who said: “It’s an amazing collaboration! Margiela is a beautiful brand – arty, iconoclastic and always edgy. And the quality is always amazing with H&M. Fashion is great because it’s an expression of who you are.”

Sarah Jessica Parker

Sarah Jessica Parker stated: “It’s incredible, so exciting to celebrate one of my favourite designers. They are mysterious and compelling and I’ve been a great fan of Margiela for many years. H&M, well, look at the lines of men and women lined up! It’s a great opportunity for people to have access to great designers. It makes luxury available to everyone. It’s very democratic and I’m all for it.”


Mena Suvari impressed with her lion tattoo.


Gorgeous Selma Blair talked a little about her beautiful newborn baby boy Arthur with me. Mums united!


Selma Blair_shoes_margiela_with_HM

Selma’s amazing shoes from the Maison Martin Margiela with H&M collection.


Me with Alan Cumming who said: “I’m here to see the lovely Margiela collection. I love the way H&M is doing collaborations with other designers. It’s a great thing, to make clothes stylish and affordable. The collaborations are a great idea, they are really amazing!”


Fashion designer Olivier Theyskens with me

Kanye West

Kayne West


Elena Perminova with me

Helena Christensen

“I’m a huge fan of Margiela and I love H&M – it’s a great collaboration. I never get surprised by H&M’s choices, every designer they pick I’m interested in. I’m always standing in the queue with my mother in the early mornings. I’ve been a fan of Margiela since the start”, said Helena Christensen.


Topmodel Doutzen Kroes


The collection was shown in an art and dance performace by choreographer Anne Teresa de Keersmaeker in squares of sand and further revealed in special art installations on various floors: artists Daniel Arsham, Frederique Chauveaux and Noemie Goudal, created sculptures, projections and photographs exclusively for the event. After that, DJ’s kept the party going into the early hours.





On the 9th floor of the buliding, a special pop-store was located where guests could shop the Maison Martin Margiela with H&M collection before its official launch on November 15th in around 230 H&M stores worldwide. Unfortunately, when I had finally arrived on the top floor, the best pieces were gone.

What an amazing night and a gorgeous collection – it was all about superlatives! Thank you, H&M, for having me! You guys rock!

LoL, Sandra



CANDY_WALLET_MARGIELA_WITH_HMPhotos of the first collage: Courtesy of H&M – All other photos: © Sandra Bauknecht