Some exciting news for my Swiss readers: The new Marc by Marc Jacobs S/S 2013 ad campaign was shot in Zurich-Wollishofen by Jürgen Teller at the Rote Fabrik and the male model is no less than Eli, the son of entrepreneur Carolina Müller-Möhl.

His mum told me the story that I found particularly sweet. Carolina was asked to participate in a charity project for the Kunsthaus Zurich in collaboration with Jürgen Teller. She brought Eli to the shoot. The famous photographer saw his potential and started to take photos of him.


When he showed those to Marc Jacobs, they both agreed that Eli had to be the face of the new campaign. Well deserved – what a success story! I am sure that we will see more of Eli in the near future…

LoL, Sandra





Photos: Courtesy of Marc Jacobs