At the Launch Party of Modern Muse in NYC

Modern Muse Party New York

Estée Lauder unveiled Modern Muse, the new fragrance inspired by the intriguing duality of today’s woman, with a spectacular muse-themed party held at the Solomon R. Guggenheim Museum during New York Fashion Week.

Modern Muse Carpet

The glamorous event was attended by fashion, art, design, media, and film industry luminaries and their muses and I felt very honored to have been invited.

Modern Muse 5

The highlight of the evening was a performance by The Dolls: Mia Moretti and Margot, who curated an unforgettable musical experience, in celebration of all modern muses, with live vocals by Margot and the debut of their new single “Southern Swing (Ft. The Original Pinettes).”

Modern Muse on display

Enjoy my photos from this amazing night and see all the celebs which were there!

Modern Muse 2

The face of the campaign:

Arizona Muse 1

Gorgeous Arizona Muse (Click here to read the interview I did with her).

Olivier Theyskens - Anouck Lepere

Designer Olivier Theyskens and his muse Anouck Lepère.

Hilary and Joan

Estée Lauder’s spokeswomen: Hilary Rhoda and Joan Smalls.

Carolyn Murphy - modern Muse Party

Carolyn Murphy

Tom Pecheux- Carine Roitfeld - Mary-Kate Olsen

Tom Pecheux, Creative Makeup Director for Estée Lauder, with Carine Roitfeld and the Olsen Twins.

Sandra Bauknecht - Drew barrymore NYC

Actress Drew Barrymore

Sandra Bauknecht and Linda Evangelista NY

Linda Evangelista

Sandra Bauknecht - Joan Smalls NYC

Joan Smalls with me

Sandra Bauknecht with the Olsen Twins

Talking to Mary-Kate and Ashley Olsen whom I just saw again in London for an event with net-à-portericon. The post will be coming up shortly. So please stay tuned!

LoL, Sandra

Photos: © Sandra Bauknecht

Estée Lauder’s New Scent: Very Estée

very estee_Model

The wind of change is blowing at Estée Lauder. The house’s new scent VERY ESTÉE, which will be launched this fall, comes with an effective advertising slogan of great impact:
“The new sexy fragrance.”

Very Estée

It is a floral musky scent, elegant and modern.

Top notes: Lotus flowers, freesia, cassis and pink pepper
Middle notes: Bulgarian rose, rose oil NaturePrint®, Brasilian gardenia NaturePrint® and jasmine FirNat®
Base notes: Sandalwood, cedar, cashmere accord and musk

Available in the beginning of October 2012 in Switzerland.
Eau de Parfum 1.0oz / 30ml (CHF 60.-) and 1.7oz / 50ml (CHF 80.-)

Estée Lauder spokeswoman, Hilary Rhoda, is the face of the campaign. (I met her and Tom Pecheux once in New York during Fashion Week, click here for the photos.)

LoL, Sandra







EL_BTS_5-4-11_HILARY_MG_0603Photos: Courtesy of Estée Lauder

Bally F/W 2012 Ad Campaign


I thought that you might like Bally’s F/W 2012 campaign that transports us to a winter wonderland of effortless luxury, set against the breathtaking alpine background that surrounds the chic Swiss ski resort of Verbier. As I am living in Switzerland, this scenery is part of my daily life and I always feel like being on vacation here in Zurich.


Shot by New York-based photographer Norman Jean Roy at Verbier’s prestigious Chalet d’Adrien, Bally chose the iconic mountain resort town in Switzerland’s Valais to directly reflect the Swiss brand’s own heritage. The campaign features Caroline Trentini, Hilary Rhoda, Andrew Cooper and Robert Konjic.


Below are some of the behind the scenes shots that I truly liked.

LoL, Sandra




B1Photos: Courtesy of Bally

My Fashion’s Night Out in NYC


Yesterday, I arrived in New York City and went immediately to Fashion’s Night Out (FNO), the biggest fashion party of the year.

Please enjoy some of impressions of last night. It was so much fun. Sorry that I didn’t take more photos, but at one point there was too much partying and shopping involved…

LoL, Sandra

IMG_8831Fashionistas lining up in front of the Chanel store to get…

IMG_8830…a free manicure…

free manicure…with the three gorgeous shades of Les Jeans de Chanel.

Chanel blueI took the three bottles home, yippie!

EL1Estée Lauder‘s face since 2007: Stunning Hilary Rhoda.

IMG_8861A little warm-up for me for my upcoming interview with Estée Lauder’s Global Creative Director Tom Pecheux on Sunday.



EL2Two Estée Lauder spokeswomen: Liu Wen talking to Constance Jablonski.

IMG_8867Gorgeous presentation of Jo Malone‘s new scent: Wild Bluebell.



FrdericHair guru Frédéric Fekkai

LydiaLydia Hearst

DoutzenSupermodel Doutzen Kroes

Christian…doing graffiti with designer Christian Cota.

IMG_8883Open your eyes, it is him…

IMG_8884…me with designer Prabal Gurung.

Photos: © Sandra Bauknecht