What’s in the Bag?

What's in the bag

When Tommy Hilfiger approached me to work together on this special project, I was immediately hooked. The American brand’s continued support of Breast Health International for the eight consecutive year marks the launch of a new limited-edition handbag. As my own mum suffered from breast cancer and fortunately fought this horrible disease, I know how hard this phase of life can be for the patient but also for her family. Buying this fantastic bag means: “Building awareness, raising funds and making a positive impact on the lives of women who are affected by breast cancer around the world,” as Tommy Hilfiger states.

Hilfiger Bag

The limited-edition handbag will retail for €299, and €100 of each sale will go directly to the Fund for Living. This global BHI initiative assists women with breast cancer by covering costs or addressing unique problems associated with their care that are not commonly covered by health insurance programs, such as transportation to a medical appointment or childcare during treatment.


The 2014 BHI campaign features no other than award-winning actress Naomi Watts photographed by Patrick Demarchelier. The handbag is available exclusively on tommy.com and in select Tommy Hilfiger stores around the world starting today.

Sandra Bauknecht of Sandra's Closet with Tommy Hilfiger BHI Bag

For the social media campaign, I was asked to show the content of my bag. I truly love the different very useful features of this versatile fashionable companion such as many pockets, a keychain with red, white and blue tassels, a detachable tan strap that allows for use as a shoulder bag.

Hilfiger Bag

Here is what I in general carry around with me on a daily basis: Something to read like L’Officiel Switzerland, my iPad and iPhone (don’t you love my new Vanity mirror iPhone 5 cover by Moschino?!), a notebook by Smythson and my pen by Montblanc, a pair of sunglasses, credit cards and some cash, my make-up pouch filled with lipgloss, blush and a powder for quick retouches and of course my little Leica with which I capture all those moments I share with you on my blog.

I was asked to donate one item from the content of my bag and I would like to give this beautiful necklace with a key charm by Patrizia Pepe as a mojo. In the end of the social media campaign, one breast cancer patient gets the bag filled with little surprises from all around the globe.

Shopping for a good cause. Ladies, I am asking you what can be better?! Please help to support Tommy Hilfiger’s wonderful initiative and let’s all walk around with this must-have bag!

LoL, Sandra

Sandra Bauknecht with Hilfiger Bag

Photos: Courtesy of Tommy Hilfiger and © Sandra Bauknecht

Tommy Hilfiger Sixth Charity Bag

Tommy Hilfiger Charity Bag

For the sixth consecutive year, US label Tommy Hilfiger will launch a limited edition handbag in support of Breast Health International, a leading non-profit foundation that advances breast cancer research and treatment. The American designer has great support from two famous ladies.

Tommy Hilfiger Bag 1

The 2012 BHI campaign features acclaimed Anglo-French actress and singer Charlotte Gainsbourg, photographed by celebrated Hollywood actress, screenwriter and producer Drew Barrymore.

Tommy Hilfiger Bag 3

“I am very proud to be partnering with Breast Health International for a sixth year,” said Tommy Hilfiger. “The annual limited-edition collaboration is a great way for us to engage consumers in raising awareness and funds for this important initiative. We are excited and honored to welcome Charlotte Gainsbourg and Drew Barrymore in support of this year’s campaign.”

Tommy Hilfiger Bag Still

This year’s limited-edition handbag is a navy leather tote with white accents and red handles, inspired by the Tommy Hilfiger brand‟s classic American cool heritage. Additional features include a central divider pocket, mobile phone pocket, and rose gold tone magnetic closures.

The handbag will debut exclusively on tommy.com today on September 27, 2012, and be available in select Tommy Hilfiger stores in Europe, the United States, Canada and the Asia-Pacific region starting October 1, 2012  for €299.
(€100 of each sale will go directly to the Fund for Living, a global BHI initiative that provides assistance to women with breast cancer and their families by covering costs or addressing unique problems associated with their care that may not be covered by traditional health insurance programs.)

Last year’s celebrity ambassador for the Tommy Hilfiger/BHI handbag was Oscar-winning actress Renée Zellweger. For the previous post, please click here.

Stay tuned for a post in which I am wearing this fab bag. Thumbs up for shopping for a good cause! Get yours online today!

LoL, Sandra

Tommy Hilfiger Bag 2

Tommy Hilfiger 5Photos: Courtesy of Tommy Hilfiger