For the sixth consecutive year, US label Tommy Hilfiger will launch a limited edition handbag in support of Breast Health International, a leading non-profit foundation that advances breast cancer research and treatment. The American designer has great support from two famous ladies.
The 2012 BHI campaign features acclaimed Anglo-French actress and singer Charlotte Gainsbourg, photographed by celebrated Hollywood actress, screenwriter and producer Drew Barrymore.
“I am very proud to be partnering with Breast Health International for a sixth year,” said Tommy Hilfiger. “The annual limited-edition collaboration is a great way for us to engage consumers in raising awareness and funds for this important initiative. We are excited and honored to welcome Charlotte Gainsbourg and Drew Barrymore in support of this year’s campaign.”
This year’s limited-edition handbag is a navy leather tote with white accents and red handles, inspired by the Tommy Hilfiger brand‟s classic American cool heritage. Additional features include a central divider pocket, mobile phone pocket, and rose gold tone magnetic closures.
The handbag will debut exclusively on tommy.com today on September 27, 2012, and be available in select Tommy Hilfiger stores in Europe, the United States, Canada and the Asia-Pacific region starting October 1, 2012 for €299.
(€100 of each sale will go directly to the Fund for Living, a global BHI initiative that provides assistance to women with breast cancer and their families by covering costs or addressing unique problems associated with their care that may not be covered by traditional health insurance programs.)
Last year’s celebrity ambassador for the Tommy Hilfiger/BHI handbag was Oscar-winning actress Renée Zellweger. For the previous post, please click here.
Stay tuned for a post in which I am wearing this fab bag. Thumbs up for shopping for a good cause! Get yours online today!
Photos: Courtesy of Tommy Hilfiger